At Stork Club, we provide the next generation of inclusive family-building benefits to help employers attract and retain talent while reducing their overall fertility & maternity cost by improving clinical outcomes which lead to fewer multiple births, lower NICU spend, unnecessary C-sections, and a faster return to work after birth.Our mission is to help men and women focus on their professional lives without sacrificing their families and have children whenever they're ready.

➤ Leading, developing, and executing a clearly defined marketing and communications strategy to support consistent growth and enhances brand equity and awareness by planning, organizing, staffing, training, and managing all marketing functions to achieve sales, growth, profitability, and visibility objectives.➤ Managing a $2.7M marketing budget and leading and managing a team of 19 across 4 organizations for product development, advertising, direct marketing, content development, user experience and public relations.➤ Rapidly expanding the company's product offerings by developing 4 new partnerships and launching 4 major product updates that included a complete member portal redesign, member mobile applications, member incentives, digital coaching, challenges, and device integration.➤ Managing marketing budget and expenditures as well as identifying cost savings opportunities such as reorganizing and outsourcing the IT organization, moving to an offshore development model that allowed the company to increase financial and operational efficiency.➤ Creating, managing, coordinating, and executing all marketing, product development, user experience, informatics, digital, and print production strategies by implementing tactical marketing plans that exceed company expectations.➤ Developing and launching brand revitalization campaign that included creating new content, redesigning the market-facing website, and creating tools to help support sales and account management.➤ Analyzing, evaluating, planning, and executing both existing and potential marketing activities and strategies including developing benchmark criteria to measure the efficiency and effectiveness of marketing programs.➤ Conducting and analyzing market research to determine competitiveness, achieving targeted results while ensuring timely and effective execution of marketing tactics and programs, and measuring the effectiveness of the marketing department, implementing improvements.

➤ Managed the development of new and existing products across centralized product management for provider and payer solutions. Managed team of 24 product managers and product capital budget of $120 million for three business units.➤ Developed an analytics-based payment integrity solution to automate the identification of provider fraud and implemented a stage-gate process to increase product development efficiency and effectiveness.➤ Provided leadership for idea generation and concept development initiatives including developing consumer-focused solutions for healthcare price transparency and evaluating and developing a business case for coordination of benefits.➤ Led strategic planning to achieve business goals by identifying and prioritizing development initiatives and setting timetables for the evaluation, development, and deployment of all products and services.➤ Defined the product strategy roadmap to ensure a solid product pipeline that meets client needs and business objectives while stablishing supporting processes for development, design, and introduction of new products and services.➤ Led business case analysis for developing and validating new products and services including leading overall product commercialization process and providing accountability to the organization on defined strategies for the group.

➤ Verizon Wireless, Managed a team of 20 people to provide product strategy, business cases, and complete end-to-end industry solutions for mobile health solutions in the healthcare market segment.➤ Led P&L responsibility with a budget of $16.7M for the development and management of all mobile health solutions across Verizon Telecom, Verizon Business, and Verizon Wireless.➤ Led a team of 6 to develop the company's overarching mobile healthcare strategy including creating a 5-year strategic road map and exploring key aspects of the value chain to identify short-, medium-, and long-term revenue opportunities.➤ Initiated move to cloud platforms for solution delivery, including developing and launching Verizon's first 2 cloud-based healthcare solutions, converging health management and virtual visits, with a 5-year funding commitment of over $100M.➤ Developed and launched packaged solutions for Verizon Wireless' healthcare vertical, identifying key healthcare market solution providers focused on mobile health including creating partnerships with IQMax, BL Healthcare, Ideal Life, Telcare, Genesis, BodyMedia, Sensei, and Qualcomm Life.

Owner – Lane Consulting – 2009Chief Strategy Officer and Vice President of Marketing – NotifyMD – 2006 to 2009Director of Market Intelligence – Healthways, Inc. – 2001 to 2005Program Manager – New Paradigm Ventures – 1999 to 2001Division Manager – American Group RealtorsAccount Manager – Fulfillment Contractor CorporationTitle/Rank – United States Army