Arthy A Email & Phone Number

Chennai, Tamil Nadu, India

• Managing daily operations and setting strategic direction • Leading a team of over 200 staff members. • Ensuring the delivery of Holistic education and fostered a positive learning environment for students. • Review academic and administrative functions to maintain smooth operations. • Led the recruitment process to bring in qualified and dedicated staff• Designed the strategy and created the Academics Excellence Team to identify Skill Gaps in teaching and develop necessary training workshops • Digital/ATL/BTL Marketing campaign to attract new enroll effectively. • Developed and implemented Social Media marketing communication strategies to enhance the school's Brand image. • Prepared and executed budget plans, ensuring efficient utilization of resources; • Managed relationships with vendors to meet the school's operational needs.

Chennai Area, India

I started in Daniel Thomas Matriculation Higher Secondary School, Koyambedu in 2013. • Teacher• Student's Magazine Club Incharge• Extra Curricular Activities - Planning and execution• Event Management• Vendor Management• Curriculum Development

Chennai, Ho

Sun Direct is one of the leading DTH company in India and enjoys the privilege of being the first choice in South India with more than 8.5 million subscribers. As the major cities and towns were getting digitized, the Brand presence was needed across all medium. The team was responsible to map these cities and design product and marketing communication accordingly. We were responsible to plan and execute the brand presence across India. Analysis of our customer behaviour was an intrinsic part of my work, this helped us design content and communication. Increasing the online presence and making website SEO friendly and thereby increase organic search and revenue was one of my primary function.ATL, BTL, planning and execution of marketing campaigns across India. Managing Agency, regional teams and vendors in respect to branding.

Chennai

Responsible for planning and implementation of ATL, BTL & online activities for managing the brand. To work with various regional team, agencies and vendors so the timeline are perfectly met for all planned (and unplanned) campaign. Was responsible to plan budget for Marketing activities and conducted pre and post campaign research with our customers. Worked along with IBM team to assist them with marketing related feedback to design Sieble CRM for Sun Direct. Additional responsibility:Service requests: Management of service requests by customer’s relating to content

Major in Marketing

Client servicing and Field research

Post Graduate Diploma In Management (Online), Business Administration And Management, General

Certification, Graphic Design, 10 / 10

Activities and Societies: Explored Designing Brand Identity of Products and Services Created a Coffee Brand for the specified target.

Education record

Mba, Marketing

Bcom, Commerce

Activities and Societies: GENERAL SECRETARY, NSS, M.G.R JANAKI COLLEGE, 2007-2008 Unanimously elected Class Representative 2005-2008 Three.

Grade 11 And Grade 12 (Specialization - Commerce And Accountancy)