More than a decade of work experience and 37+ years of life experience. Our decisions in daily life are made on what we have learned from both these experiences. I believe that skills can be taught but passion to work and intelligence are hard to find. Staying curious as the AI is starting to unfold.
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Director | Academic Excellence And AdministrationDaniel Thomas Group Of Schools Jan 2018 - Jun 2024Chennai, Tamil Nadu, India• Managing daily operations and setting strategic direction • Leading a team of over 200 staff members. • Ensuring the delivery of Holistic education and fostered a positive learning environment for students. • Review academic and administrative functions to maintain smooth operations. • Led the recruitment process to bring in qualified and dedicated staff• Designed the strategy and created the Academics Excellence Team to identify Skill Gaps in teaching and develop necessary training workshops • Digital/ATL/BTL Marketing campaign to attract new enroll effectively. • Developed and implemented Social Media marketing communication strategies to enhance the school's Brand image. • Prepared and executed budget plans, ensuring efficient utilization of resources; • Managed relationships with vendors to meet the school's operational needs.
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Head Of AcademicsDaniel Thomas Group Of Schools Oct 2013 - Jan 2018Chennai Area, IndiaI started in Daniel Thomas Matriculation Higher Secondary School, Koyambedu in 2013. • Teacher• Student's Magazine Club Incharge• Extra Curricular Activities - Planning and execution• Event Management• Vendor Management• Curriculum Development
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Marketing & Communication - ExecutiveSun Direct Tv Private Limited Jan 2012 - Jul 2013Chennai, HoSun Direct is one of the leading DTH company in India and enjoys the privilege of being the first choice in South India with more than 8.5 million subscribers. As the major cities and towns were getting digitized, the Brand presence was needed across all medium. The team was responsible to map these cities and design product and marketing communication accordingly. We were responsible to plan and execute the brand presence across India. Analysis of our customer behaviour was an intrinsic part of my work, this helped us design content and communication. Increasing the online presence and making website SEO friendly and thereby increase organic search and revenue was one of my primary function.ATL, BTL, planning and execution of marketing campaigns across India. Managing Agency, regional teams and vendors in respect to branding. -
Marketing ExecutiveSun Direct Tv Private Limited Dec 2009 - Dec 2011ChennaiResponsible for planning and implementation of ATL, BTL & online activities for managing the brand. To work with various regional team, agencies and vendors so the timeline are perfectly met for all planned (and unplanned) campaign. Was responsible to plan budget for Marketing activities and conducted pre and post campaign research with our customers. Worked along with IBM team to assist them with marketing related feedback to design Sieble CRM for Sun Direct. Additional responsibility:Service requests: Management of service requests by customer’s relating to content -
StudentIipm 2008 - 2010Major in Marketing -
InternOgilvy And Mather Dec 2008 - Feb 2009Client servicing and Field research
Arthy A Education Details
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Business Administration And Management, General -
Terribly Tiny Tales Academy10 / 10 -
Commerce -
Sri Sankara Matriculation Hrmigher Secondary SchoolGrade 11 And Grade 12 (Specialization - Commerce And Accountancy)
Frequently Asked Questions about Arthy A
What is Arthy A's role at the current company?
Arthy A's current role is Brand Management | Business Management | Content Creator/ Management |.
What schools did Arthy A attend?
Arthy A attended Great Lakes Institute Of Management Gurgaon, Terribly Tiny Tales Academy, Kendriya Vidyalaya, Indian Institute Of Planning And Management, University Of Madras, Sri Sankara Matriculation Hrmigher Secondary School.
Not the Arthy A you were looking for?
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Arthy Infanta A
Assistant Professor At Department Of Business Administration, Stella Maris CollegeChennai1gmail.com
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