• Develop and execute strategic marketing campaigns for clients across multiple channels – including paid search and social platforms• Manage all aspects of campaign planning, launch, and ongoing optimisation – including strategy, ad copywriting, data-based optimisation and budget management• Troubleshoot, problem solve, and find creative solutions to client needs• Assist creative team with ad creation through copywriting and strategic direction• Identify optimisation opportunities, including continuous testing of ad copy and landing pages• Ensure campaigns are meeting clearly defined conversion objectives• Create and deliver meaningful analytics and reporting to monitor and show progress to clients• Maintain knowledge of industry best practices and new technologies

• Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative• Prepare and manage monthly, quarterly and annual budgets for the Marketing department• Set, monitor and report on team goals• Design branding, positioning and pricing strategies• Ensure brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)• Analyse consumer behaviour and determine customer personas• Identify opportunities to reach new market segments and expand market share• Coordinate sales and marketing efforts to boost brand awareness• Participate in the quarterly and annual planning of company objectives

• Work within a team to develop organic search campaigns to gain effective results for clients.• Able to research and develop link networks in relevant markets through effective partnership building, community interaction and content placement.• Monitor and report on key performance metrics for organic search including ranking, traffic from search engines, conversion rates and pro-actively act on the insights provided.• Collaborate and work with other marketing channels including paid search and research & insights to drive campaigns and optimise search engine results.

• Wide ranging role including accounts preparation, audit planning and procedure. The role also involves part time study towards the ACA qualification for which I have successfully completed 6 exams.• Chosen from over 100 graduates for a contract through rigorous numerical and logical testing.• Specialise in clients in the creative, design and entertainment industry and therefore have a good understanding of how these industries work and what is required for profitability.

• Introducing new ranges to the product portfolio & conducting market research for trends.• Creating email/web/social media campaigns to drive sales and subsequently track engagement and effectiveness of campaigns.• Forecasting for sales performance, expenditure and potential investments using historical data and market trends to provide insight to management.• Creating a product catalogue requiring product merchandising to form collections inspired by current trends in retail & fashion, improving brand recognition.