How do you want your audience to feel? What do you want them to hear? To see? To do?This is just a starting point. Bringing strategic thinking to creative design. Imagining and developing creative ideas that have purpose and depth. With the goal of inspiring, engaging and motivating people.As a strategy and creative director specializing in experiential and event design, I am committed to delivering smart design thinking, informed by over 20 years of creative, production and technical experience in corporate communications and business theatre.I collaborate with and guide Fortune 500 companies across varying industries, expertly interpreting client vision to deliver authentic experiences driven by innovative content strategy, that generates measurable results. A passionate, dynamic individual, I confidently lead project teams – creative directors, writers, designers, artists, producers – with a keen eye for quality and detail, always striving for great over good enough.Now, embracing the new normal that comes with COVID-19, by fully immersing into all things virtual. Shifting from 'theatrical' to 'cinematic', as we prioritize sight and sound while overcoming distraction. Driving virtual experiences with creative strategy that elevates content quality, curates the audience journey, embraces technology, and nurtures brand interactions and human connections in this remote world.How many times can you hear, "best show ever"? Never enough. How soon can you hear, "best virtual event ever"? Not soon enough.