As a business cunsultant I help companies to design a strategy considering it as a transofrmation project that leads to competitive advantages in the changing turbulent business environment. I believe that if reaching excellence in customer experience management we may change the world to the better. I help businesses to win customer hearts by delivering excellent customer service and by adopting the systemic approach to managing customer experience . I promote gamification as the most prospective approach to engage learners, employees and customers. I am the founder of Education Systems Production LLP and the creator of the "GamiSoft" web-games cloud platform for corporate training. I believe that learning games provide best possible learning experience and that it's the future of education.