Sumitra Chatterjee

Sumitra Chatterjee Email and Phone Number

Insights researcher bringing together context, curiosity, and craft. @ General Mills
One General Mills Boulevard, Minneapolis, Minnesota 55426, us
Sumitra Chatterjee's Location
Minneapolis, Minnesota, United States, United States
Sumitra Chatterjee's Contact Details

Sumitra Chatterjee work email

Sumitra Chatterjee personal email

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About Sumitra Chatterjee

Insights researcher with a behavioral science background and recent niche in capability development. I have 10 years of experience across a breadth of methods, and am motivated to uncover hidden truths and understand complex topics from multiple points of view. Known among my colleagues for piloting new capabilities, crafting humanized deep dives, and decode data into accessible stories and structures.

Sumitra Chatterjee's Current Company Details
General Mills

General Mills

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Insights researcher bringing together context, curiosity, and craft.
One General Mills Boulevard, Minneapolis, Minnesota 55426, us
Website:
generalmills.com
Employees:
10
Sumitra Chatterjee Work Experience Details
  • General Mills
    Consumer Insights- Data Translation + New Capabilities Development
    General Mills Oct 2020 - Present
    Minneapolis, Minnesota, Us
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  • General Mills
    Global Consumer Insights Senior Associate- Global Frameworks + Segmentations
    General Mills May 2018 - Oct 2020
    Minneapolis, Minnesota, Us
    Developed and executed macro quantitative research to help understand the richest untapped opportunities, inform global brand strategies, and grow our snack businesses around the world.Standardized segmentation best practices and linked existing data with new projects to create a connected ecosystem of insights and resources.
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  • General Mills
    Global Consumer Insights Senior Associate- Nature Valley Snacks
    General Mills Feb 2017 - May 2018
    Minneapolis, Minnesota, Us
    Owned, executed, and applied consumer learning for all brand communications and empathy-building as well as specific innovation launches and territory deep dives.
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  • General Mills
    Consumer Insights Associate/Senior Associate- Global Trends
    General Mills Jan 2015 - Feb 2017
    Minneapolis, Minnesota, Us
    Corporate-wide research on consumer perceptions and strategy on GMOs, labeling, organic, sustainability, wellness issues, and food trends.
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  • General Mills
    Consumer Insights Associate- Chex Cereal And Big G Portfolio Wellness Strategy
    General Mills Jul 2014 - Jan 2015
    Minneapolis, Minnesota, Us
    Revamped and deepened knowledge of key consumers, their passions, and brand values.Devised learning plan to guide renovations and consistent messaging across portfolio of twelve brands.
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  • General Mills
    Consumer Insights Intern- Cheerios Franchise
    General Mills May 2013 - Aug 2013
    Minneapolis, Minnesota, Us
    Developed and tested franchise-level positioning for family of twelve brands.Designed and conducted online focus groups to fill knowledge gaps about key consumer targets and purchase behaviors.
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  • Houston Public Library
    Library Service Specialist
    Houston Public Library Dec 2008 - Jul 2012

Sumitra Chatterjee Skills

Consumer Behaviour Marketing Strategy Quantitative Research Segmentation Marketing Research Market Research Brand Management Consumer Insight Competitive Analysis Focus Groups Consumer Products Experimental Design Graphic Arts Product Innovation Customer Segmentation Strategy Audience Segmentation Research Synthesis Concept Testing Survey Design

Sumitra Chatterjee Education Details

  • Texas Mccombs School Of Business
    Texas Mccombs School Of Business
    Marketing And Consumer Insights
  • Cornell University
    Cornell University
    English

Frequently Asked Questions about Sumitra Chatterjee

What company does Sumitra Chatterjee work for?

Sumitra Chatterjee works for General Mills

What is Sumitra Chatterjee's role at the current company?

Sumitra Chatterjee's current role is Insights researcher bringing together context, curiosity, and craft..

What is Sumitra Chatterjee's email address?

Sumitra Chatterjee's email address is su****@****ail.com

What is Sumitra Chatterjee's direct phone number?

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What schools did Sumitra Chatterjee attend?

Sumitra Chatterjee attended Texas Mccombs School Of Business, Cornell University.

What skills is Sumitra Chatterjee known for?

Sumitra Chatterjee has skills like Consumer Behaviour, Marketing Strategy, Quantitative Research, Segmentation, Marketing Research, Market Research, Brand Management, Consumer Insight, Competitive Analysis, Focus Groups, Consumer Products, Experimental Design.

Who are Sumitra Chatterjee's colleagues?

Sumitra Chatterjee's colleagues are Jefferson Funchal, Muff Bright, Wandão Wenceslau Bra Barbosa, Thalassa Martinez, Dan Berg, Robert Poirier, Ruby Nickles.

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