I'm Arti Sethi Madan, an entrepreneur with over 25 years of experience in diverse business fields. As a commerce graduate, I've put my educational learnings to good use in my professional life. I'm also a Goldman Sachs 10,000 Women Entrepreneurs Alumni, and I completed ISB Hyderabad's Entrepreneurship Program in 2011.I started my career in sustainable and reusable packing material manufacturing, providing solutions to protect and care for belongings in the form of bags, saree covers, warps, customized bags for sports goods, shoe bags, and more.In 2020, during the pandemic, I also ventured into the food business with Be Be Da Achaar, a pickle business which is a perfect fusion of health and taste. Currently, I'm working on providing customized products and packing pouches for branding as per the requirement of companies.In 2019, I joined Women Who Win, and my growth with the organization has been tremendous. I started as an Admin for Pune in 2019, and now I'm the Regional Head of Maharashtra as of 2022, contributing towards the growth of Women Who Win. I've also been actively involved in community building and branding solutions at Women Who Win.For the 2024-25c term, I have been elected as a core team member for @MCCIA's Centre of Excellence for Women Entrepreneurs where I am thrilled to contribute to the empowerment and advancement of women-led startups. Through my writing on LinkedIn, I aim to highlight the stories of women entrepreneurs who have embarked on an entrepreneurial journey after the age of 40, and provide insights on how to empower and support them through all means.