I spearhead the digital transformation of TV3, a leading news and entertainment media. Crafting a user-centric vision, I lead tv3.lv product roadmap development, and execution. My focus is on data-driven insights and innovative solutions to drive user engagement and business growth.Key responsibilities:- Define the long-term technical vision for TV3's digital products- Manage a Development Team responsible for delivering product features- Manage integrations with third-party vendors for essential services- Leverage data analysis, SEO, and UX testing to optimize user experience- Ensure the scalability and technical excellence of tv3.lv digital infrastructure- Collaborate across departments (sales, marketing) to bring products to life- Manage the Development Team budget, planning, and expenditures

Architected and led the development of SKATIES, a high-traffic news portal serving over 1.2 million monthly users. Developed and executed the technical strategy to support aggressive growth and user acquisition goals. Collaborated closely with cross-functional teams to deliver innovative, cross-platform digital solutions aligned with business objectives. Functioned as both product lead and development manager, overseeing product roadmap, team performance, and technical execution.

Led the successful launch of TV3 Play in Latvia, the biggest local video entertainment platform and mobile application, in collaboration with MTG Sweden. Developed and executed a comprehensive product strategy, including streaming service architecture, content delivery pipelines, and innovative video advertising monetization models.As the Latvian lead within the Baltic digital division, managed a local VOD delivery team and oversaw the local budget to achieve aggressive user growth and revenue targets.

Overhauled technical operations for TV3 and radio Star FM internet portals, optimizing performance and user experience. Drove digital audience growth by spearheading the development and implementation of innovative web solutions.Collaborated closely with marketing, sales, and product teams to achieve strategic business objectives. Successfully managed integrations with TV listing services, video on demand platforms, and other third-party systems to enhance content delivery.

Led complex web projects from conception to deployment, overseeing comprehensive client needs analysis, technical specification development, and design strategy formulation. Successfully delivered high-impact web solutions for both private and public sector clients.