Brand Executive
Current• Contributing to and developing marketing plans and strategies.• Liaising and networking with a range of stakeholders including customers, colleagues, suppliers & partner organizations.• Sourcing advertising opportunities and placing advertisements depending on the campaigns- in print, radio, television and digital media.• Creative inputs for the development and production of marketing collaterals, brand building and PR ideas (includes flyers, brochures, newsletters, photo/video… Show more • Contributing to and developing marketing plans and strategies.• Liaising and networking with a range of stakeholders including customers, colleagues, suppliers & partner organizations.• Sourcing advertising opportunities and placing advertisements depending on the campaigns- in print, radio, television and digital media.• Creative inputs for the development and production of marketing collaterals, brand building and PR ideas (includes flyers, brochures, newsletters, photo/video shoots, online campaigns, etc.)• Writing and proofreading copy.• Arranging for the effective use and distribution of marketing materials.• Sourcing and securing partnerships with doctors, hospitals and retail.• Ensure speedy resolution of queries & grievances to maximize client satisfaction levels.• Maintain excellent relations with clients to generate avenues for further business.• Maintaining and updating customer databases from different partners (Retail, Doctors, ANC, Hospitals, and Sonography Centers).• Identify, qualify and pursue business opportunities through market surveys and website mapping as per targeted plans as well as through lead generation.• Organizing and attending events such as conferences, mother care forums and prenatal groups & counselling.• Conducting market research such as customer questionnaires and focus groups.• Managing budgets.• Evaluating marketing campaigns & monitoring competitor activity. Show less