Art Mccarty Email & Phone Number

Orlando, Florida, Us

Strategic Planning: Collaborate with agencies and team members to develop and execute comprehensive digital marketing strategies aligned with the NMB goals and KPIs.Data-Driven Optimization: Utilize Google Analytics and other tools to monitor campaign performance, identify trends, and make data-informed decisions to optimize strategies.Content Marketing: Oversee the creation and distribution of high-quality content, including blog posts and articles.SEO: Implement effective SEO strategies to improve organic search rankings and drive qualified traffic to NMB website.Paid Advertising: Manage and optimize paid advertising campaigns on platforms like Google Ads and other relevant channels to maximize ROI.Client Relationship Management: Build and maintain strong relationships with agencies providing regular updates, insights, and recommendations.Team Leadership and Mentorship: Lead and mentor team members, fostering a culture of continuous learning and innovation.Stay Updated on Industry Trends: Stay informed about the latest digital marketing trends, technologies, and best practices.Web Analytics: Analyze website traffic and user behavior to identify opportunities for improvement.Budget Management: Manage digital marketing budgets and allocate resources effectively.

Attending Networking Events Researching Industry LeadersTracking Industry TrendsParticipating in Industry Discussions

SEO - SEARCH ENGINE OPTIMIZATION:Managed SEO campaigns targeting North America & international markets generating 240k/year organic visitors Knowledge sharing SEO principles with internal teams by conducting online demonstrations and discussionsCollaborated with outside agencies focused on on-page & off-page tactics generating consistent leads and visitsConsolidated three company websites with thousands of pages into one website/brand utilizing various toolsUtilized SEO tools to monitor rankings, CTR, page themes and other metrics improving traffic and leadsPPC - PAY PER CLICK ADVERTISING:Managed $1.2M annually in PPC spend generating a consistent volume of cost effective leadsConducted competitor research using various tools to monitor keywords, ad copy and landing pagesCollaborated with management to revise ad copy, landing pages and budgets based on weekly resultsGenerated landing page recommendations using analytics, competitor research and other site contentGOOGLE ANALYTICS:Prepared quarterly reports using tables, graphs and charts focused on channels performancesContinued focus on improving digital marketing results by focusing on each channels conversions & attributionReported weekly results across a wide range of metrics to determine channel performance changesSupported internal teams by using google analytics data and other tools to communicate KPI’s changesCollaborated with senior management and created comprehensive SEO marketing plans with KPI’s

Orlando, Fl, Us

Managed SEO initiatives which included content creation, on page and off page optimization. Landing page testing initiatives and overall web marketing strategies.

Boulder, Colorado, Us

Manage multiple paid search campaigns across a variety of verticals. Corporate websites that generated leads and sales. Websites selling BtoB and BtoC. Verticals were Circuit boards, Acrylic sheets, Home care, Software and more.

Sales, search engine marketing,local SEO, national SEO, paid search, wordpress websites

Managed pay per click campaigns and SEO activities. Worked with developers to create back end booking engine filtering out bookings vs. non bookings due to inventory shortage. Managed contractors work flow to ensure content and images were available when needed. Created survey which became part of work flow after customer stayed at the resort. Utilized survey data to improve quality of service.

Setup and managed Google Adwords and Yahoo Search for eCommerce and lead gen websites. Promoted products such as bibles, shoes, cigar humidors, SEM services and cell phone covers and more. Day to day management of ppc included but not limited to:Keyword research, bid adjustment, ad copy writing and testing, landing page selection, etc.Provided SEO services such as on-page optimization, incoming linking and more

Chelmsford, Ma, Us

Sold marketing software designed to create a household account with all products and services. This household account could be segmented making it easier to market services to small customer segments such as most profitable, customers without checking accounts. Typically long sales cysle and met with multiple people in the organization. Demonstration of the products and presentations were required. Target market was community banks.

Mba Emphasis In Marketing

Bba, Finance

Education record

Education record