Arthur Hunter Email & Phone Number

KitoTech is a start-up company that is developing a wound closure product. This was an excellent learning experience as I took on several functional roles in a lean organization. This included presenting to venture capitalists and Angel groups to raise the initial funding needed to develop the product and set the stage for launch. Key areas of responsibility included:- Marketing/launch plan- Hiring sales force- Product development team- Investor presentations- Clinical testing- Regulatory Review- Four year Financials/Forecasting- Expansion into OUS markets- Setting up Alternate Care plan

New Haven, Ct

This Global Marketing position focused on the European and US markets; communications and collaboration all marketing initiatives were presented on a routine basis with all eight global regions. Key initiatives included:Managing an OEM project to fill a product line gap (exceeded yr one budget)Presented plans for a major Class of Trade growth initiative that involved significant market research, VOC and forecasted returns to the corporation. Ongoing Guided a successful OEM project to gain access to a new wound closure product that fills a significant revenue gap, In progress

Zurich Switzerland

I relocated to Europe to manage the Wound Closure and Hernia portfolio (one year) for Europe, Middle East and Africa (EMEA). This job had all the standard marketing deliverables with the added complexity of implementing coordinated plans across a very large 5,000 code product portfolio to very different cultures with unique needs. Key initiatives included launch of Barbed sutures and Acquisition/EU due diligence of Biologic line. Also developed Master Classes to enhance relationships with market leading Plastic and Cardiac surgeonsWon Marketer of the year in 2008 and 2009.

Norwalk/North Haven Ct

Moved to CT as a result of the Tyco purchase of Sherwood/Davis & Geck. Initially managed entire International Surgical portfolio (Stapling, Access & Instruments, Wound Closure and Electrosurgery. Consolidated two huge suture portfolios into one Branded offering, then took the marketing lead for this product line as the company revamped department into individual Global teams. Strengthened portfolio by leading the acquisition of Incontinence product line & purchase of a Latam manufacturing facility, managed 2 OEM projects to add commodity offering in Asia. Initiated Global meetings to gain buy-in of marketing strategies and tactics.

Northeast Area

Managed very complex product portfolio across 3 distinctly different call points including: Surgical suites, all Critical care units, nursing home and home healthcareDelivered/exceeded both revenue and profit targets All 3 sales groups attained budget expectationsHired GPO and 2 Key account managers#1 Area in 1997, #2 in 1998 out of 10 Areas