Content Development Director, Manager, Product Design Manager, Attorney Editor
Eagan, Mn; Rochester Ny
• Created content development strategy for $39M venture-capital, next generation law office technology initiative, directing 25 professionals in Twin Cities, Chicago, Rochester (NY), NYC and Vancouver.• Presented to executives and conferences, orienting key stakeholders to innovative technology.• Refined product designs through feedback from customer analytics, focus groups and beta sites.• Supported branding and promotions and trained sales and technical support for launches.• Co-led creation of two-year strategic plan for 1,100 member publishing technology organization of merged companies, supporting new stream of product development at lower production costs.• Successfully led common-look-and-feel initiative across multi-million dollar product lines of merging legal publishing companies, consolidating brands, and enabling cost-effective production in multiple media formats.• Co-led design of innovative law practice technology and trained 100+ field sales representatives at national sales meeting, exceeding first year plan with $700K in sales.• Successfully managed publications to revenue targets, creating publishing plans, managing association and author relationships, and editing monthly and quarterly publications, user manuals and marketing collateral.• Edited publications and engaged authors--professors, judges, and high profile attorneys--across legal practice areas including bankruptcy, immigration, intellectual property, products liability.
