Currently, I lead multiple lifestyle and outdoor brands with a global presence, originating from Scandinavia, Europe, and the USA, all of which generate significant revenue. As a Category Manager, I focus on product strategy, portfolio management, and optimizing category performance to drive sales across various markets.I have a proven track record in:- Product development and innovation, from idea to execution- Expanding omnichannel sales worldwide- Opening new markets across diverse regions- Successfully entering major retail chains, including the world's largest sports retailers and 3000+ other stores globally- Driving Amazon growth in the US and EU markets - Scaling Shopify platforms on a global scale- Developing marketing strategies and effective POS systems - Comprehensive omnichannel planning and execution- Category management, ensuring strategic alignment between product offerings, market demand and pricingPreviously, I was the founder, CEO, and Director of Product for Black Eye, a photo accessory brand, and also managed a licensing business for Kodak, specializing in photo accessories. These roles helped shape my expertise in product-driven growth and scaling businesses across multiple channels.