Alejandro R. Serrano Email & Phone Number

United States

Agoura Hills, California

• GoPoint Studios is a production service studio that creates brand videos, commercials, content, and redefines consumer products.My Role:
• Led the creation of user-centered digital experiences for various clients.
• Partnered with product managers, developers, and stakeholders to define goals and gather requirements.
• Produced wireframes, prototypes, and mockups to convey design concepts.
• Ensured responsive design for optimal performance across devices.
• Developed information architecture and navigation for better usability.

Los Angeles Metropolitan Area

• My Role:
• Designed intuitive and visually appealing web and mobile interfaces.
• Worked with product managers, developers, and UX designers to gather requirements and create wireframes.
• Developed interactive prototypes using Sketch, Adobe XD, or InVision to validate designs.
• Conducted user research and usability testing to enhance user experience.
• Applied responsive design principles for consistent experiences across devices.

Glendale CA

• Wearing many hats, I worked closely with several local and UK product teams to ensure consistency implementing our new UI design system.My Role:
• Collaborated with teams to gather requirements and define project goals.
• Conducted research and usability testing to guide design decisions.
• Created wireframes, prototypes, and high-fidelity designs using Sketch, InVision, and Principle App.
• Improved design efficiency by streamlining UI component libraries.
• Designed interfaces that met brand guidelines and usability principles.

Northridge, California

Just a group of friends with diverse talents dabbling in retail product development, toy design, automotive sound system fabrications, graphics for vehicle wraps and concept illustrations for original products created by our 7DCustoms team.

Westwood Village, California

• Re-imagining the presentation of a background report product to improve the way users experience the researching process of heavy data in a responsive web-app environment for the core products (including: On-boarding.
• Closely worked with product managers, developers, and stakeholders to gather requirements and define project goals.
• Created wireframes, prototypes, and interactive mockups to convey design concepts and interactions.
• Applied responsive design principles for optimal user experience across various devices and screen sizes.
• Developed information architecture and navigation systems to improve usability and product findability.
• Used data-driven insights to refine designs based on user feedback and analytics.

Los Gatos, California

• We collaborated as a tactical, flexible, and portable team able to deliver hands-on expertise in all user experience design and development areas. We provided a physical presence onsite during the most critical phases.
• Collaborated with product managers, developers, and stakeholders to gather requirements and define project goals.
• Conducted user research, usability testing, and competitive analysis to guide design decisions and enhance user experience.
• Created wireframes, prototypes, and high-fidelity designs using tools like Sketch, InVision, and Principle App.
• Streamlined UI component libraries to boost design efficiency.
• Designed visually appealing interfaces that adhered to brand guidelines and usability principles.

Agoura Hills, California

Designing thoughtful, usable and scalable mobile experiences.

Australia, Bali, Fiji, Hawaii, Baja California, Russia

Traveled abroad while working with several UX Design teams, to research, observe cultures and human behaviors, expand my spectrum of knowledge and user empathy to synthesize the data into design solutions.

Campbell, California

• Innovating Real Estate & Home Search through thoughtful apps & websites that guide the end-user through the home buying process and beyond. I led the Visual Design initiative for the Realtor® Home Search App, the.
• Contributed to the design and development of user-centered digital experiences for a diverse client base.
• Collaborated with product managers, developers, and stakeholders to gather requirements and define project goals.
• Created wireframes, prototypes, and interactive mockups to convey design concepts and interactions.
• Applied responsive design principles for optimal user experience across various devices and screen sizes.
• Developed information architecture and navigation systems to improve usability and product findability.

Los Angeles, California

Independent Contractor

Chatsworth, California

• Worked directly with key stakeholders & manufacturers to create original products for Garfield™, Strawberry Shortcake™, Little Shorty, Camping products and Novelty items sold in Pier1 Imports, Sam'c Club, Target, and.
• Designed and developed innovative toy concepts based on market trends and consumer preferences.
• Collaborated with engineers, artists, and manufacturers to bring toy designs from concept to production.
• Used CAD software to create detailed 3D models for prototyping and manufacturing.
• Conducted research on target demographics and competitors to inform design.
• Created sketches, renderings, and mock-ups to present toy designs to clients and stakeholders.

Marina Del Rey, California

Independent Contractor

Century City, California

Independent Contractor - Creative Circle, Los Angeles, CA

Education record

Bachelor Of Fine Arts - Bfa

Associate Of Science - As