Alejandro R. Serrano Email & Phone Number

United States

Agoura Hills, California

GoPoint Studios is a production service studio that creates brand videos, commercials, content, and redefines consumer products.My Role:• Led the creation of user-centered digital experiences for various clients.• Partnered with product managers, developers, and stakeholders to define goals and gather requirements.• Produced wireframes, prototypes, and mockups to convey design concepts.• Ensured responsive design for optimal performance across devices.• Developed information architecture and navigation for better usability.• Refined designs using feedback and data-driven insights.• Coordinated with front-end developers to ensure accurate design integration.• Promoted UX best practices through workshops and knowledge sharing.• Managed projects to meet deadlines while maintaining quality.• Boosted user satisfaction by 65% through usability-focused redesigns.• Ensured accessibility compliance with WCAG guidelines.• Presented design concepts effectively to secure client buy-in.

Los Angeles Metropolitan Area

My Role:• Designed intuitive and visually appealing web and mobile interfaces.• Worked with product managers, developers, and UX designers to gather requirements and create wireframes.• Developed interactive prototypes using Sketch, Adobe XD, or InVision to validate designs.• Conducted user research and usability testing to enhance user experience.• Applied responsive design principles for consistent experiences across devices.• Created style guides and design systems to ensure visual consistency.• Optimized designs based on analytics, A/B testing, and feedback to boost engagement.• Collaborated with front-end developers for accurate design implementation.• Suggested features and improvements based on market research.• Reduced customer support tickets by 35% with a redesigned interface.

Glendale Ca

Wearing many hats, I worked closely with several local and UK product teams to ensure consistency implementing our new UI design system.My Role:• Collaborated with teams to gather requirements and define project goals.• Conducted research and usability testing to guide design decisions.• Created wireframes, prototypes, and high-fidelity designs using Sketch, InVision, and Principle App.• Improved design efficiency by streamlining UI component libraries.• Designed interfaces that met brand guidelines and usability principles.• Increased conversion rate by 4.3% by redesigning the product purchase flow.• Contributed to design systems and style guides for project consistency.• Iterated on designs based on feedback and performance data.• Provided design specifications to front-end developers for implementation.• Applied responsive design principles for seamless cross-device experiences.• Developed navigation systems and architectures to improve usability.

Northridge, California

Just a group of friends with diverse talents dabbling in retail product development, toy design, automotive sound system fabrications, graphics for vehicle wraps and concept illustrations for original products created by our 7DCustoms team.

Westwood Village, California

Re-imagining the presentation of a background report product to improve the way users experience the researching process of heavy data in a responsive web-app environment for the core products (including: On-boarding Flow, Dashboard, User Profile Page, Background Report Screens).My Role:• Closely worked with product managers, developers, and stakeholders to gather requirements and define project goals.• Created wireframes, prototypes, and interactive mockups to convey design concepts and interactions.• Applied responsive design principles for optimal user experience across various devices and screen sizes.• Developed information architecture and navigation systems to improve usability and product findability.• Used data-driven insights to refine designs based on user feedback and analytics.• Worked with front-end developers to ensure accurate design implementation and visual consistency.• Contributed to establishing UX best practices through knowledge sharing and workshops.• Managed multiple projects, effectively prioritizing tasks to meet deadlines while maintaining quality.• Enhanced user satisfaction by 65% through redesigns based on usability test findings.• Ensured accessibility compliance with WCAG guidelines in all digital products.• Presented design concepts effectively in company meetings, securing stakeholder buy-in and successful project launches.

Los Gatos, California

We collaborated as a tactical, flexible, and portable team able to deliver hands-on expertise in all user experience design and development areas. We provided a physical presence onsite during the most critical phases of the development process.Available and agile with the ability to adapt to rapidly shifting priorities and requirements allowed us to provide massive value and deliver high-quality visual aesthetics while designing intuitive, usable, and scaleable interfaces to contribute to the success of our long list of clients and their products.My Role:• Collaborated with product managers, developers, and stakeholders to gather requirements and define project goals.• Conducted user research, usability testing, and competitive analysis to guide design decisions and enhance user experience.• Created wireframes, prototypes, and high-fidelity designs using tools like Sketch, InVision, and Principle App.• Streamlined UI component libraries to boost design efficiency.• Designed visually appealing interfaces that adhered to brand guidelines and usability principles.• Increased customer satisfaction by 80% through a more intuitive interface for an e-commerce platform.• Contributed to developing design systems and style guides for consistency across projects.• Iterated on designs based on user feedback and data insights to improve product performance.• Worked with front-end developers to provide detailed design specifications for smooth implementation.• Applied responsive design principles for seamless experiences across devices and screen sizes.• Developed intuitive navigation systems and information architectures to enhance usability and accessibility.

Agoura Hills, California

Designing thoughtful, usable and scalable mobile experiences.

Australia, Bali, Fiji, Hawaii, Baja California, Russia

Traveled abroad while working with several UX Design teams, to research, observe cultures and human behaviors, expand my spectrum of knowledge and user empathy to synthesize the data into design solutions.

Campbell, California

Innovating Real Estate & Home Search through thoughtful apps & websites that guide the end-user through the home buying process and beyond. I led the Visual Design initiative for the Realtor® Home Search App, the Realtor.com® redesign, and the Move.com redesign.My Role:• Contributed to the design and development of user-centered digital experiences for a diverse client base.• Collaborated with product managers, developers, and stakeholders to gather requirements and define project goals.• Created wireframes, prototypes, and interactive mockups to convey design concepts and interactions.• Applied responsive design principles for optimal user experience across various devices and screen sizes.• Developed information architecture and navigation systems to improve usability and product findability.• Used data-driven insights to refine designs based on user feedback and analytics.• Worked with front-end developers to ensure accurate design implementation and visual consistency.• Managed multiple projects, effectively prioritizing tasks to meet deadlines while maintaining quality.• Enhanced user satisfaction by 65% through redesigns based on usability test findings.• Ensured accessibility compliance with WCAG guidelines in all digital products.• Presented design concepts effectively in meetings, securing stakeholder buy-in and successful project launches.

Los Angeles, California

Independent Contractor

Chatsworth, California

Worked directly with key stakeholders & manufacturers to create original products for Garfield™, Strawberry Shortcake™, Little Shorty, Camping products and Novelty items sold in Pier1 Imports, Sam'c Club, Target, and Walmart.My Role:• Designed and developed innovative toy concepts based on market trends and consumer preferences.• Collaborated with engineers, artists, and manufacturers to bring toy designs from concept to production.• Used CAD software to create detailed 3D models for prototyping and manufacturing.• Conducted research on target demographics and competitors to inform design.• Created sketches, renderings, and mock-ups to present toy designs to clients and stakeholders.• Managed multiple projects, adhering to strict timelines and budgets.• Performed quality control checks during manufacturing to ensure safety and design compliance.• Worked with packaging designers to create attractive packaging that highlighted toy features.• Participated in brainstorming sessions to generate new product ideas and improvements.• Implemented cost-saving measures in materials sourcing without compromising quality.• Won three consecutive TARGET® Best Product Design Awards for creativity.• Collaborated with licensing partners to enhance brand visibility and revenue.• Led and mentored junior designers, providing guidance and fostering professional growth.• Resolved manufacturing issues related to toy design specifications.• Managed the product lifecycle from concept to market, ensuring timely delivery.• Increased design process efficiency through new software tools and workflows.• Optimized packaging dimensions to reduce shipping costs while maintaining protection.• Applied child development principles to design age-appropriate, educational toys.• Created precise technical drawings for manufacturing with exceptional attention to detail.• Monitored competitor products and conducted competitive analysis to find differentiation opportunities.

Marina Del Rey, California

Independent Contractor

Century City, California

Independent Contractor - Creative Circle, Los Angeles, CA

Education record

Bachelor Of Fine Arts - Bfa

Associate Of Science - As