Integrating advanced AI into your digital media, e-commerce, and performance marketing strategies. Leverage cutting-edge technology to drive success across various industries.Industry Experience:• Investment & Finance• Travel & Hospitality• Entertainment• Retail• Dining, Food & Beverage• FMCG, Light Manufacturing & Consumer ServicesCore Competencies:Marketing & Advertising Leadership:- Oversee the planning, development, and execution of comprehensive marketing and advertising initiatives.- Employ AI-driven marketing automation tools for personalized and scalable outreach.Media Campaign Development & Execution:- Craft and deploy online media campaigns targeting tactical, short-term, and long-term goals.- Integrate data-driven insights and AI algorithms to enhance media planning and optimize campaign performance.Digital Platform Management:- Build, manage, and enhance digital platforms with a focus on improving UI & UX to drive conversions.- Implement AI-powered solutions for personalized user experiences and automated interactions.Market Research & Consumer Analysis:- Conduct in-depth market research and consumer behavior analysis to deploy effective targeting strategies.- Leverage AI analytics to gain deeper insights into consumer trends and preferences.Revenue Generation & Sales Optimization:- Drive incremental revenue by boosting online sales through strategic product pricing and AI-enhanced sales tactics.- Innovate new business development strategies while maintaining high standards of client service.Team Leadership, Stakeholder & Partner Relations:- Maintain positive and trust-based relations with business partners, executive teams, and regulatory authorities.- Enhance the company’s public profile through strategic participation in events and speaking engagements.- Supervise, guide, and delegate tasks to associates, ensuring company policies and legal guidelines are communicated and adhered to.

Media Planning• Overseeing the paid media strategy and deployment for PIF.• Brand positioning, target audiences profiling, reach and engagement.• Navigating budget allocation and campaign planning.• Managing performance analysis and optimization.• Driving optimum media mix and seamless channel integration.• Global market assessment, and relevant consumer touch points activation.Analytics• Enabling data layer integration, analytics, and behavioral analysis.• Driving A/B, MVT end-to-end testing, instilling an ongoing performance optimization.• Leveraging learnings, performance outcomes for continues campaign improvement in support to overall business objectives, aligned with the company vision.Data Science• Building data aggregation models for respective PIF divisions.• Integrating predicative and regression modelling.• Identifying trends, patterns, and opportunities for growth on an enterprise level.• Visualizing data in a stakeholder centric, comprehensive way for maximum output benefit assimilation.

Strategy and Planning• Leading the Performance Marketing strategy for over 250 hotels across Middle East and Africa.• Running and utilizing consumer market research, customer behavioral analysis to ensure campaigns are geared towards the right target audiences.• Managing multi-million dollar budgets, driving performance and improving campaigns output.• Implementing predictive and regression modeling based on data mining and analysis to ensure successful campaigns.• Deploying effective and cost-efficient broad inspiration, brand campaigns along with lower funnel, always-on, conversion oriented online activations.• Enabling a holistic view of consumer journey and experience, and running ongoing A/B, MVT testing to improve performance.• Instilling performance driven mindset and constant optimization to all media: Broad, targeted inspiration and conversion marketing efforts.Project Management and Execution• Leading end-to-end planning, execution and reporting for campaigns for all brands and hotels in the continent.• Managing media planning, channel activation and performance optimization.• Handling budgets, creative assets delivery, development of respective conversion platforms and retargeting domains.Analysis and Performance Optimization• Enabling data layer integration, analytics and behavioral analysis tools (heatmapping, session monitoring) to ensure collection of full set data points to determine the necessary place and opportunity for improvement. • Driving ongoing A/B, MVT end-to-end testing, instilling an ongoing performance optimization.• Leveraging learning, performance outcomes for continues present and future campaign improvement.

Responsibilities:E-Commerce:• Driving six-figure online sales on daily basis,• Overseeing the E-Commerce and Digital Media strategy for Dubai Parks and Resorts,• Deploying effective E-Commerce Omni-channel management (SEO, SEM, Display, Affiliate, Mobile and Social Media) through innovation and process efficiency,• Optimizing digital campaigns performance by implementing end-to-end measurement and enhancement,• Increasing targeted web traffic, improving conversion rates through A/B, MVT testing, capturing larger market share, and managing margin performance,• Responsible for the web platforms UI / UX, development assimilation through-out the digital environment, • Managing budgets, tracking and administration of program costs and profitability,• Enabling effective communication and providing on-going updates to senior business stakeholders, executive management on program results through quantitative and qualitative reporting and analysis.• Building effective team by setting up high quality performance standards. Motivating, planning, monitoring, and appraising job results. Coaching, counseling, and developing employees.Distribution:• Implementing effective distribution strategy by building optimized network of partners to drive maximum revenue,• Negotiating contractual agreements and ensuring appropriate commission level, based on production tier,• Managing direct connectivity / API / XML integrations,• Guaranteeing correct rates and availability allocations throughout the distribution network (direct & indirect),• Managing demand, revenue, and forecasting linked to opportunity analysis via the web and distribution channels.

Responsibilities:• Driving strategic and tactical expansion of online business for the 70 hotels in the area,• Supporting company objectives through successful execution of e-marketing programs,• Optimizing digital platforms and online campaigns performance by utilizing best industry practices,• Maintaining brand integrity and constantly improving user's complete online experience,• Collaborating with cross-functional partners to manage all aspects of E-Commerce business including online media planning, content strategy, promotional campaigns, web design, customer service and web analytics,• Managing six-figure budgets, tracking and administration of program costs and profitability,• Enabling effective communication and providing on-going updates to senior business stakeholders on program results through quantitative and qualitative reporting and analysis,• Building effective team by setting up high quality performance standards, • Motivating, planning, monitoring, and appraising job results. Coaching, counseling, and developing employees.Achievements:• Winner ‘Best Marketing Campaign’ Middle East Hotels Awards, May 2013.

Responsibilities:• Aligning the digital media and e-distribution strategies for 27 hotels in the area,• Responsible for the e-marketing activities in all distribution channels,• Developing and sustaining relationships with Online Travel Agencies to ensure proper procurement of all Mövenpick Hotels & Resorts,• Accountable for the flow of information to all the hotels and the Head Office pertinent to the execution and maintenance of Mövenpick Hotel & Resort’s corporate Operational Standards,• Training hotels’ E-Distribution Teams (Directors of Sales & Marketing, Directors of Revenue Management and Communications & Brand Managers) how to analyze on-line booking patterns utilizing demographics criteria, search patterns, search engines dynamics and identifying ways to increase production through online channels.Achievements:• Designed and implemented the unique “E-Distribution Matrix” concept tool helping hotels to grasp and learn the intricacies behind the subject.

Responsibilities:• Project Manager pre-opening stage of jumeirahcollection.com,• Deploying effective digital marketing campaigns,• Establishing of online budgets and delivering financial targets,• Creating and overseeing digital media marketing campaigns,• Website maintenance and performance enhancement,• Driving traffic and database capture through multiple online and offline channels,• Overseeing the Search Engine Optimization, Paid Search and Display campaigns,• Utilizing social media and affiliate marketing to boost performance,• Building customer relationships and maintaining above 90% CSI score,• Running efficient procurement, shipping and logistic operation.Achievements:• Shaw Trust Accessibility Accreditation – In August, 08 jumeirahcollection.com was certified by Shaw Trust for being completely accessible by people with no vision, low vision, color blindness, dyslexia, deafness, mobility impairment and learning difficulties. It was the only website in GCC to obtain the renowned accreditation,• Winner “Best Website” – Jumeirahcollection.com was honored by MADHAA (Marketing: Dubai Holding Annual Award) during its inaugural awards ceremony in 2008.