Siddhartha M. Email & Phone Number

West Bengal, India

Government (Agriculture & Horticulture department) -- member of the district level farmer's planning committee- conducting training on beekeeping, natural farming, and helping devise initiatives for generating awareness amongst farmers about natural methods of living - helping local FPOs (Farmers Producers Organisation) with their branding and marketing strategy, and advising them in the transition from chemical to natural farming.

* Developed comprehensive measurement frameworks to accurately determine end-to-end ROI and RoAS. * Set up command centers, integrating real-time analytics dashboards from platforms such as Facebook, Instagram, and Google Analytics, as well as social listening dashboards using tools like Sprinklr, Talkwalker, and Meltwater. * Developed SOPs to streamline command center operations.* Research for pitches, identifying gaps, and uncovering potential opportunities to drive business growth.

As a Product Strategist, I led comprehensive market research initiatives to identify potential data-led opportunities within the advertising and PR landscape, shaping our data strategy and directly impacting our direction. I played a crucial role in the successful launch of Voyze.io, an app for executive reputation branding. My responsibilities were diverse and included overseeing product management, communicating with key stakeholders, and driving the launch strategy.

Gurgaon, India

Gurgaon, India

At Autumn Worldwide, I worked on-site at Reckitt Benckiser, conducting research and deriving actionable insights for Dettol Siti Shield's Delhi NCR launch, and was part of the Durex, Dettol, and Veet communication teams.

New Delhi Area, India

Gurgaon

Kolkata Area, India

Dehradun

Worked as an intern in two phases at HCL Infosystem, Dehradun. First phase was "Sales and Marketing" and second phase was "Computer Hardware, Networking and Security".