Responsible for the acquisition of new Shell branded fuel retail accounts in Southern California.Initiated a marketing strategy and direct mail campaign, resulting in newly branded sales (12M+ annual gals.)

Responsible for the introduction and use of QuoteMyFuel.com, a newly developed application (app) that provides buyers and suppliers of wholesale fuel, a new online marketplace for buying and selling fuel.

Responsible for the acquisition of new Mobil and Circle K branded fuel accounts in the Wholesale Fuel Dealer, Reseller and Marketer classes of trade, within the Southern California Markets.

Under the direction of the CMO, responsible for working with Franchisees to develop local store marketing plans across all Johnny Rockets locations. Managed a team of three Field Marketing Managers. • Achieved positive comp sales growth via key marketing initiatives with an ROI of 3.4 to 1 (sales to spend ratio)• Increased average check by 4% via internal incentive-based server programs

Developed a sales team for McWhirter Distributing Co. with a focus on branded and unbranded fuel sales in the southern California markets.• Responsible for the development of a Branded and Unbranded fuel sales team for the organization. • Managed Supplier relationships with ConocoPhillips, BP/Arco, and 7-11 Corporation.

Recruited to develop a new marketing direction and strategy for the brand to increase overall sales, trial and frequency. • Successfully introduced highly focused and integrated programs that resulted in a YOY sales increase of +8.62%. • Awarded the 2007 President’s Award for greatest impact on the business

Led the strategic thinking and planning for all marketing of the Marie Callender's brand. Responsible for all external Advertising and Public Relations agencies' work on all marketing initiatives including television and radio creative and production, direct mail, print and PR strategies. Managed an internal team of five and a marketing budget of $6 million.Consistently achieved positive YOY same-store sales of an average of +3% Led the research study to segment and gain insights on Marie Callender's key consumer targets Proactively secured the consistent support and funding from the independent Marie Callender's Franchisee groupInitiated and managed a strategic vendor co-op to supplement the Marketing Plan and budget

Responsible for the sales and territory management of Unbranded Fuel accounts. Developed and led Direct Marketing strategies and tactical initiatives for the acquisition and development of new clients. • Managed a territory of 70+ Cardlock Fuel accounts and achieved positive year over year sales increases annually• Initiated an Unbranded Fuels Telemarketing program to qualify and validate new sales leads and referrals

A $7 billion Oil, Gas and Convenience Store Company marketing under brands such as Union 76, Circle K Stores, BP and Exxon with 6,000 sites nation wide.Various Positions over career from Territory Representative, Business Development Manager to Director of National Sales Promotion and Sports MarketingAs Director, responsible for the strategic development and implementation of all Sales Promotion programs and Sports Marketing initiatives for Tosco brands. Managed a $17 million budget, a team of eight and various outside agency partners.Increased sales an average of 6% annually via highly successful brand promotions and sports marketing programsReduced marketing expense by $3.5 million annually by introducing a self-funding Promotions strategyNegotiated 76 brand placement in feature films ("Lost World", "The Postman" and "Lethal Weapon 4") at zero costIncreased effectiveness and reach of programs by use of tie-in partners (i.e. NASCAR, MLB, NBA