Art Tomblin Email & Phone Number

Akron, Ohio, United States

Cleveland/Akron, Ohio Area

Hudson, Oh

- Develop and execute a $10M+ multi-channel digital marketing strategy.- Create campaigns to generate traffic / revenue to e-commerce and in-store channels.- Manage a team of digital marketing specialists, external digital agencies and vendor partners.- Evaluate new digital marketing opportunities including RFP and contract negotiation.- Propose and develop testing scenarios to optimize channel performance.- Leverage engaging mobile marketing (App / SMS) to capitalize on the growing device shift.

Cleveland/Akron, Ohio Area

- Provided mentorship, training, oversight and daily direction to junior PPC team members. - Created workflow documentation for team’s recurring optimizations tasks and deliverables.- Designed and presented strategic recommendations for key seasonal / holiday sales periods.- Developed roadmaps and success metrics for ad copy and position testing initiatives.- Conducted diminishing returns analyses to create budgets and obtain additional investment.- Ensured client deliverables contained strategic / actionable insights and were error free. - Served as the client’s main contact for day-to-day strategic questions and tactical issues. - Clients included market leaders in Retail (Lane Bryant, Justice), B2B (MSC Industrial Supply Co.) and Financial Services (Sallie Mae).

Greater San Diego Area

Manage all customer acquisition channels including SEM/PPC, Affiliate and Display programs. Write, test and optimize keyword and text ad portfolios to achieve ROI and volume targets. Collaborate with site designers to create multivariate landing page tests.Screen new affiliate (CJ.com) applications to improve quality and diversify of publishers.Develop financial forecast / model with milestones needed to reach profitability.Research and evaluate new marketing / technology vendor opportunities.

Greater San Diego Area

Manage all PETCO.com (E-commerce) and in-store (Branding) Pay Per Click initiatives. Responsible for generating ROI positive E-commerce campaigns with $1M+ annual spend. Develop automated long tail, product-level PPC campaigns from optimized XML feeds. Create PPC campaigns to support in-store circular, promotions, and special events. Collaborate with Merchandising team to identify product category and promotion opportunities based on search trends. Oversee 3rd party technology vendor responsible for Comparison Shopping Engines (CSEs) and XML feeds including Amazon, Google Products, Nextag, PriceGrabber, etc.

Greater San Diego Area

Manage a small Search Engine Marketing team. Provide mentorship to Jr. team members. Oversee 15+ clients and $5 million in annual media costs across 3 major engines (Google, YSM, MSN) and several 2nd and 3rd tier engines (Business.com, Ask.com, etc.). Directly responsible for day-to-day campaign management for Oakley. Industry experience in Retail, B2B, Travel and Entertainment.January 2007 – October 2007 : Online Media SpecialistHands-on daily SEM account management for several clients including Mitsubishi Presentations, Omega Institute and Fashion Institute of Design & Merchandising. Track performance based on established KPI's using various programs including Google Analytics, Atlas Search, Coremetrics and others. Provide monthly reporting and implement bid/ad copy changes to improve KPIs.

Greater San Diego Area

Responsible for testing, executing and tracking corporate email communications for several departments within Fair Isaac. Educated internal clients on email best practices, CAN-SPAM, deliverability and list segmentation.Served as main contact between Marketing department and SEO agency. Helped develop keyword strategy and implemented on page SEO improvements including TITLE tags and META Keywords and Description tags.Ran several corporate SEM campaigns in Google AdWords for various internal departments. Objectives including increasing webinar attendance, announcing major company events and raising awareness for the company in the decision management industry.

Greater San Diego Area

Troubleshoot customer issues for popular business charting software via email and phone. Handled 25-30 issues per day. Escalated urget software issues to development team. Kept Product Development team up to date on common user problems and suggestions for improvement. Provided QA for new software releases.

San Francisco Bay Area

Provide phone/email support for media relations web software tool. Create storyboards during the product design cycle. Develop and write a real-time help system and User's Manual . Research wireless development (WAP & SMS), Palm Web Clipping applications, and voice-activated service providers (TellMe Studios / BeVocal Cafe).

Mba, Marketing, Management, Entrepreneurship

Bs, Electrical Engineering / Computer Science

Education record