Artur Afonso
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Artur Afonso Email & Phone Number

Head of Marketing and Communications – Events Unit at Live University
Location: São Paulo, São Paulo, Brazil 9 work roles 4 schools
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Role
Head of Marketing and Communications – Events Unit
Location
São Paulo, São Paulo, Brazil

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Artur Afonso is listed as Head of Marketing and Communications – Events Unit at Live University, based in São Paulo, São Paulo, Brazil. AeroLeads shows a matched LinkedIn profile for Artur Afonso.

Artur Afonso previously worked as Marketing & Public Relations Director at Associação Brasileira De Santa Gertrudis and Marketing General Manager. at Nomoo Plant-Based. Artur Afonso holds Postgraduate Degree, Head Of Digital Marketing from Espm Escola Superior De Propaganda E Marketing.

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Live University

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About Artur Afonso

Marketing professional with over 18 years of experience specializing in the development and expansion of global brands. I am passionate about results-driven marketing and crafting strategies that align business objectives with customer needs. As the Marketing and Public Relations Director at ABSG, I lead the development and implementation of strategic marketing and branding plans, managing media relations and stakeholder relationships at both national and international levels.I excel in leading cross-functional teams to achieve exponential revenue growth and market share expansion. My expertise includes brand management, product innovation, 360-degree marketing strategies, multichannel marketing campaigns, and data analytics for performance optimization. My leadership skills are demonstrated through the formation and development of marketing teams and cross-functional groups, fostering integration and motivation that enhance company performance metrics.Throughout my career, I have successfully developed and launched products and brands across various Latin American countries, improving brand image and company results. My leadership consistently delivers significant improvements in company performance indicators, reflecting my commitment to organizational growth and success, with a focus on elevating brands to new heights.

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Live University
Live University
Head of Marketing and Communications – Events Unit
State of São Paulo, Brazil
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9 roles

Artur Afonso work experience

A career timeline built from the work history available for this profile.

Head Of Marketing And Communications – Events Unit

State Of São Paulo, Brazil

Marketing & Public Relations Director

Current

São Paulo

  • Developed and implemented the strategic marketing and public relations plan for ABSG.
  • Strategic leadership of stakeholders and Key Opinion Leaders (KOLs).
  • Integrated communication and brand management across multiple channels.
  • Managed digital advertising campaigns.
  • Oversaw P&L with growth initiatives to attract new consumers.Achievements:Defined and executed the integrated communication plan for the International Santa Gertrudis Congress in Brazil.Launched a… Show more
  • Oversaw P&L with growth initiatives to attract new consumers.Achievements:Defined and executed the integrated communication plan for the International Santa Gertrudis Congress in Brazil.Launched a campaign celebrating.
Apr 2017 - Present

Marketing General Manager.

Rio De Janeiro, Rio De Janeiro, Brasil

  • Planned and established the Marketing, Communication, and Product Innovation areas.
  • Created and implemented marketing and communication strategies for the brand and its categories.
  • Led all activities in Marketing, Trade Marketing, and Growth, including product development, market research, product launch strategies, and 360-degree marketing plans.
  • Developed market strategies and expanded target audience reach.
  • Managed key performance indicators and category data analysis… Show more
  • Managed key performance indicators and category data analysis, co-creating sell-out plans.
Oct 2021 - Jun 2023

Head Of Business Unit

Fazenda Duas Águas - Farming Company

SÃO Paulo, SP

  • Provided strategic leadership in professionalizing the company.
  • Created and executed restructuring plans (product innovation, team management, sales channel development, budgeting, and P&L management).
  • Established performance indices and processes in line with market benchmarks.
  • Managed market research activities.Achievements: Modernized the portfolio, improving productivity metrics and best practices (EMBRAPA).Achieved double-digit annual revenue growth… Show more
  • Managed market research activities.Achievements: Modernized the portfolio, improving productivity metrics and best practices (EMBRAPA).Achieved double-digit annual revenue growth, maintaining a positive P&L.Developed a.
Aug 2016 - Nov 2021

Senior Marketing Manager

Rio De Janeiro

  • Participant in L’Oréal new Leaders Development Program
  • Developed and implemented a multifunctional pilot project for the Go-to-Market strategy in the fragrance sales channel.
  • Created marketing strategy, brand book, and execution guide for Garnier Brazil to enhance brand presence in the market.
  • Managed the Casting Creme Gloss brand (advertising campaigns, product development, market research, P&L management, marketing ROI, and sales channel management).
  • Built and implemented… Show more Participant in L’Oréal new Leaders Development Program
  • Built and implemented innovation processes and new product development for the color line.
May 2015 - Jul 2016

Innovation & Strategic Marketing Manager Latin America

SÃO Paulo, SP

  • Led, developed, and monitored all marketing and product innovation strategies for Trident and Chiclets in Latin America and Bubbaloo, Clorets, and Halls in Brazil.
  • Managed brand and portfolio activities.
  • Provided strategic leadership for the repositioning of Halls and Chiclets brands.
  • Led market research and data analysis initiatives.
  • Oversaw brand productivity plans and P&L for new launches, focusing on marketing ROI.
  • Developed marketing teams and cross-functional… Show more
Feb 2011 - May 2015

Marketing Senior Analyst

SÃO Paulo, SP

  • Monitored and analyzed market trends and brand performance indices.
  • Developed market research for Eucerin and NIVEA Sun brands.
  • Created, negotiated, and managed marketing strategies, product innovation, advertising campaigns, and market development for Eucerin (Joint Venture Aché and NIVEA).
  • Coordinated production and implementation of marketing campaigns for NIVEA Sun.
  • Managed the Marketing budget and sales channel negotiations (S&OP).AchievementsNIVEA SUN… Show more
  • Managed the Marketing budget and sales channel negotiations (S&OP).AchievementsNIVEA SUN achieved a 13% volume gain, securing over 1pp market share, establishing the brand as the runner-up in its category.Achieved a.
Jan 2009 - Feb 2011

Commercial Marketing Analyst

SÃO Paulo, SP

  • Monitored and communicated performance results for RefrigeNANC in the SPC region.
  • Created and negotiated commercial action proposals.
  • Guided initiatives for sales and trade marketing areas.
  • Oversaw multi-category sell-out projects in the SPC region.AchievementsCategory management programs achieved a 14% volume increase against a 3% growth in the channel, aiding program expansion in the SPC region.
Jun 2008 - Feb 2009

Marketing Trainee

São Paulo

  • TResponsible for the monthly results reports.
  • Assisted the briefing and execution of market researches and scientific studies.
  • Executed the marketing plan.
  • Created the report of monthly guidelines for the advertising team.
  • Assisted the creation and execution of relationship programs with key opinion leaders.
  • Created and managed the project to communicate the category "Established Products" (Systen Club).Achievements:On the creation and implementation of the… Show more
Jan 2006 - Mar 2008
4 education records

Artur Afonso education

Master Of Business Administration (Mba), Business Administration, Management And Operations

Executive MBA

FAQ

Frequently asked questions about Artur Afonso

Quick answers generated from the profile data available on this page.

What company does Artur Afonso work for?

Artur Afonso works for Live University.

What is Artur Afonso's role at Live University?

Artur Afonso is listed as Head of Marketing and Communications – Events Unit at Live University.

Where is Artur Afonso based?

Artur Afonso is based in São Paulo, São Paulo, Brazil while working with Live University.

What companies has Artur Afonso worked for?

Artur Afonso has worked for Live University, Associação Brasileira De Santa Gertrudis, Nomoo Plant-Based, Fazenda Duas Águas - Farming Company, and L'Oréal.

How can I contact Artur Afonso?

You can use AeroLeads to view verified contact signals for Artur Afonso at Live University, including work email, phone, and LinkedIn data when available.

What schools did Artur Afonso attend?

Artur Afonso holds Postgraduate Degree, Head Of Digital Marketing from Espm Escola Superior De Propaganda E Marketing.

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