• Developed and implemented the strategic marketing and public relations plan for ABSG.• Strategic leadership of stakeholders and Key Opinion Leaders (KOLs).• Integrated communication and brand management across multiple channels.• Managed digital advertising campaigns.• Oversaw P&L with growth initiatives to attract new consumers.Achievements:Defined and executed the integrated communication plan for the International Santa Gertrudis Congress in Brazil.Launched a… Show more • Developed and implemented the strategic marketing and public relations plan for ABSG.• Strategic leadership of stakeholders and Key Opinion Leaders (KOLs).• Integrated communication and brand management across multiple channels.• Managed digital advertising campaigns.• Oversaw P&L with growth initiatives to attract new consumers.Achievements:Defined and executed the integrated communication plan for the International Santa Gertrudis Congress in Brazil.Launched a campaign celebrating 70 years of the breed in Brazil at the fair in Esteio-RS (08/2023). Show less

• Planned and established the Marketing, Communication, and Product Innovation areas.• Created and implemented marketing and communication strategies for the brand and its categories.• Led all activities in Marketing, Trade Marketing, and Growth, including product development, market research, product launch strategies, and 360-degree marketing plans.• Developed market strategies and expanded target audience reach.• Managed key performance indicators and category data analysis… Show more • Planned and established the Marketing, Communication, and Product Innovation areas.• Created and implemented marketing and communication strategies for the brand and its categories.• Led all activities in Marketing, Trade Marketing, and Growth, including product development, market research, product launch strategies, and 360-degree marketing plans.• Developed market strategies and expanded target audience reach.• Managed key performance indicators and category data analysis, co-creating sell-out plans.• Managed sales channels and P&L.• Developed the Marketing team and cross-functional innovation teams.• Managed departmental budget.Achievements:Digital marketing resulted in positive outcomes, achieving 4% consumer engagement on social media.Achieved triple-digit growth in website traffic and consistently set sales records in e-commerce. Show less

• Provided strategic leadership in professionalizing the company.• Created and executed restructuring plans (product innovation, team management, sales channel development, budgeting, and P&L management).• Established performance indices and processes in line with market benchmarks.• Managed market research activities.Achievements: Modernized the portfolio, improving productivity metrics and best practices (EMBRAPA).Achieved double-digit annual revenue growth… Show more • Provided strategic leadership in professionalizing the company.• Created and executed restructuring plans (product innovation, team management, sales channel development, budgeting, and P&L management).• Established performance indices and processes in line with market benchmarks.• Managed market research activities.Achievements: Modernized the portfolio, improving productivity metrics and best practices (EMBRAPA).Achieved double-digit annual revenue growth, maintaining a positive P&L.Developed a third-party distribution network to enhance market coverage. Show less

Participant in L’Oréal new Leaders Development Program• Developed and implemented a multifunctional pilot project for the Go-to-Market strategy in the fragrance sales channel.• Created marketing strategy, brand book, and execution guide for Garnier Brazil to enhance brand presence in the market.• Managed the Casting Creme Gloss brand (advertising campaigns, product development, market research, P&L management, marketing ROI, and sales channel management).• Built and implemented… Show more Participant in L’Oréal new Leaders Development Program• Developed and implemented a multifunctional pilot project for the Go-to-Market strategy in the fragrance sales channel.• Created marketing strategy, brand book, and execution guide for Garnier Brazil to enhance brand presence in the market.• Managed the Casting Creme Gloss brand (advertising campaigns, product development, market research, P&L management, marketing ROI, and sales channel management).• Built and implemented innovation processes and new product development for the color line.• Collaborated with Sales and Trade Marketing to define tactical activation and sell-out plans.• Managed and developed the Casting Creme Gloss marketing team.Achievements:Approval of the new GTM model for the fragrance channel.Implementation of a new market research model focusing on “Uses and Habits.”Developed and executed the "Talent Workshop" advertising campaign, featuring integrated multichannel communication. Show less

• Led, developed, and monitored all marketing and product innovation strategies for Trident and Chiclets in Latin America and Bubbaloo, Clorets, and Halls in Brazil.• Managed brand and portfolio activities.• Provided strategic leadership for the repositioning of Halls and Chiclets brands.• Led market research and data analysis initiatives.• Oversaw brand productivity plans and P&L for new launches, focusing on marketing ROI.• Developed marketing teams and cross-functional… Show more • Led, developed, and monitored all marketing and product innovation strategies for Trident and Chiclets in Latin America and Bubbaloo, Clorets, and Halls in Brazil.• Managed brand and portfolio activities.• Provided strategic leadership for the repositioning of Halls and Chiclets brands.• Led market research and data analysis initiatives.• Oversaw brand productivity plans and P&L for new launches, focusing on marketing ROI.• Developed marketing teams and cross-functional groups.Achievements:The strategic marketing plan for the gum category was recognized as a benchmark and adopted by the global team for other countries.Repositioning of the Halls brand, supported by digital advertising campaigns, increased consumer engagement and accelerated brand growth through enhanced frequency and product penetration. Show less

• Monitored and analyzed market trends and brand performance indices.• Developed market research for Eucerin and NIVEA Sun brands.• Created, negotiated, and managed marketing strategies, product innovation, advertising campaigns, and market development for Eucerin (Joint Venture Aché and NIVEA).• Coordinated production and implementation of marketing campaigns for NIVEA Sun.• Managed the Marketing budget and sales channel negotiations (S&OP).AchievementsNIVEA SUN… Show more • Monitored and analyzed market trends and brand performance indices.• Developed market research for Eucerin and NIVEA Sun brands.• Created, negotiated, and managed marketing strategies, product innovation, advertising campaigns, and market development for Eucerin (Joint Venture Aché and NIVEA).• Coordinated production and implementation of marketing campaigns for NIVEA Sun.• Managed the Marketing budget and sales channel negotiations (S&OP).AchievementsNIVEA SUN achieved a 13% volume gain, securing over 1pp market share, establishing the brand as the runner-up in its category.Achieved a record low return rate post-season in 2009 due to a well-developed placement strategy and effective integrated marketing communication. Show less

• Monitored and communicated performance results for RefrigeNANC in the SPC region.• Created and negotiated commercial action proposals.• Guided initiatives for sales and trade marketing areas.• Oversaw multi-category sell-out projects in the SPC region.AchievementsCategory management programs achieved a 14% volume increase against a 3% growth in the channel, aiding program expansion in the SPC region.

• TResponsible for the monthly results reports.• Assisted the briefing and execution of market researches and scientific studies.• Executed the marketing plan.• Created the report of monthly guidelines for the advertising team.• Assisted the creation and execution of relationship programs with key opinion leaders.• Created and managed the project to communicate the category "Established Products" (Systen Club).Achievements:On the creation and implementation of the… Show more • TResponsible for the monthly results reports.• Assisted the briefing and execution of market researches and scientific studies.• Executed the marketing plan.• Created the report of monthly guidelines for the advertising team.• Assisted the creation and execution of relationship programs with key opinion leaders.• Created and managed the project to communicate the category "Established Products" (Systen Club).Achievements:On the creation and implementation of the "Clube Systen", we increased up to 8% the Systen line (HRT) prescriptions in 2 months. Which improved the category's (Feminine Line) gross margin, allowing us to double the size of the project 5 months after it began. Show less