Supporting and interconnecting the farming and practice community, industry, researchers and all other stakeholders to enhance communication and adoption of innovations. Seeking hands-on solutions for the farming community with a special emphasis on win-win relations.Acting as a group of facilitators for consolidating knowledge through moderated electronic discussion groups, open to all stakeholders and triggering fruitful discussions stimulating the further participation of stakeholders (especially the practice community). Linking the discussion groups and their main outcomes within the participating member states (MS) and especially across the MS borders and hence facilitating innovation transfer. Acting as brokers between the science and practice communities thus shortening the impact pathways from the science community to hands-on innovation needs.