CMO * Marketing Director * Growth Director * Advisor * Entrepreneur * Innovation * Passionate about brand building, business, innovation and leadership.With over 20 years of experience in executive marketing roles, I've driven business and brands across diverse contexts and cultures, within both multinational and national companies. I've spearheaded local and international operations for renowned brands such as Whirlpool, Phillips, Caloi, and Chilli Beans. In the realm of private equity, I've led the transformation and growth initiatives of Centauro (SBF Group), leading to its IPO (SBFG3) and the acquisition of Nike's Brazilian operations. My innate curiosity and passion for entrepreneurship led me into the technology and venture capital environment, as a partner and CMO at Hyperlocal, a saas and fintech startup, having SoftBank and Lanx Capital as investors. Currently, I advise and invest in startups and venture capital early stage, always remaining a perpetual learner.