Digital Marketing Webmaster
CurrentMaintaining e-commerce website on WordPress and WooCommerce. Defining requirements for moving to a new platform, writing tech specifications, finding and interviewing website development agencies.Migrating to Shopify+, leading the processes for everything frontend-related.Defining data architecture for Shopify's metaobjects and metafields.Managing content.Finding ways to improve user experience, website functionality and reaching sales KPI.Google Analytics 4, Google Tag Manager, Shopify Checkout Web Pixel API.Defining requirements for new features, finding solutions through development or Shopify apps - research, testing, setup of apps and Shopify features.Customizing store with Liquid, HTML, JavaScript and CSS.Integrating third party services and setting them up (MS Clarity, Klaviyo, TripleWhale)