I've spent just over a decade in the digital marketing space, building campaigns that matter for business service companies and brands. My journey started with Google and Facebook ads, where I quickly mastered the intricate details of digital advertising to optimize campaigns with maximum ROI. I've done work auditing accounts, developing strategic improvement plans, and mentoring junior staff. I am proud to say that strategic thinking and troubleshooting are my strengths, which consistently bring forth great results. I believe business growth is more important than in-app metrics as they can be misleading. I honestly care for your revenue and profit growth, not just to make the figures look fancier. I'm actively working with three agencies as a consultant and strategist to help them with identifying issues and building better processes and I take on clients personally. This varied experience has given me great insights and perspectives to share on any project that I undertake. In my personal time, I am a passionate musician—I love singing, playing the guitar, and writing songs. This creative flair not only fuels my music but also inspires my innovative approach to marketing.