Lead a multi-disciplinary agency driven by genuine purpose and human connection, focusing on creating authentic brand storytelling on- and offline. A Cut Above is a team of developers, designers, creatives and strategists who believe that technology needs creativity and craft to deliver human experiences that integrate into people’s daily life. We produce exciting experiences for ambitious brands by designing these best-in-class marketing touchpoints, driven by strong creative, rooted in the technology, data, and organizational strategy required for operational excellence. ClientsAnti Violence Project, ART Nation, Bitsurf, FC Inter Milan, Fedoriv Agency, Hint Consulting, Genesis, Klitschko, Lambda Legal, Kasperksy, Nestra Development, Nova Poshta, Rodynna Kovbaska, Russian Grand Ballet, Safe Horizon, TACT Advisors, Underwear Expert, YOURS Luxury Jewelry Rental.

Researched and analyzed product and market fit for the innovative fiat-cryptocurrency trading platform and marketplace start-up. Lead customer discovery process to develop appropriate positioning, strategic messaging and value proposition that resonates with target audience.Created visual identity, positioning and MVP corporate branding guidelines. Managed Media and PR departments in generating initial product demand and customer acquisition funnels through small scale media channel mix campaigns. Established marketing core metric and KPIs and optimization methods. Supported PR team content marketing efforts, event planning and B2B communications. Worked with Media, Customer Support and Sales departments on demand generation methodology by tracking customer lifecycle, consistently optimizing customer lifecycle with best CAC to CLV ratio.

Managed a full-service digital and creative agency focused on growing brands, digitally, with a human touch. Findr Interactive is a division of Findr Group, a new media development company focused on producing proprietary digital media tools, web and mobile applications in the financial, social and entertainment verticals.Clients9/11 Memorial, DirecTV, American Crew, Revlon, Xoom, Abu Dhabi Tourism Authority, Singapore Tourism Board, Supernanny: Jo Frost, Yenta, Night of the AdEaters

Responsible for all creative, AV production and digital work of the company, lead multiple departments within the agency. Gravity is an award-winning, full-service multi-cultural advertising communications agency that was acquired by Dentsu Aegis Network in the year of 2016. Deeply integrating brands into any culture, we solved complex business challenges and created growth opportunities for our clients through advertising communications. Gravity has been ranked by Advertising Age in both 2015 and 2014 as the #1 cultural agency in the U.S. and the fastest-growing private company 3 years in a row at Inc 500.Clients9-11 Memorial, Affinity Health, BEIN Sports, Captain Morgan, Caesars Entertainment, Christofle, Cohen's Edward Jones, Fashion Optical, FC Inter Milan, Comcast, Dish Network, IDT Telecom, ITMagination, Liberty Mutual Insurance, Melia Hotels + Resorts, Playtica, U.S. Army, Viki, and Western Union among others.

Managed hyper-local service start-up provider zelocal.com from the idea conceptualization to digital product development.Dealt with the web development department on a daily basis, clarifying requirements and demonstrating prototypes over the entire project lifespan.

Managed strategy development and implementation of digital campaigns, online media buying, and analytics for the variety of agency clients. Assisted creative, web production and events departments with building effective marketing communications tied to clients' KPIs. Assisted clients from various industries to develop and execute both small and large-scale interactive and offline campaigns whether it be: * U.S. companies seeking market entry in Europe, Brazil, Russia, India, China (BRIC) * BRIC-based companies seeking market entry in the U.S. * Companies seeking assistance targeting the U.S. multicultural marketplace * U.S. ethnic-centered companies seeking entry into the mainstream marketplaceClientsTurkey Tourism Board, Amazing Thailand, Lufthansa, Czech Airlines, Aeroflot, Aerosvit, DirecTV, MoneyGram, Vonage, CMS Forex, AdVision Awards

Using a combination of graphic design skills and technical knowledge was assisting clients with the development of branding, identity collateral, usability studies, optimization of user experience flow and site architecture. Lead a team of web developers creating digital solutions for studio clients.