César Arturo Jiménez Rivera Email & Phone Number

Cancún, Q.R., Mx

Playa Del Carmen, Quintana Roo, México

• Development and Execution: Crafted and implemented both digital and traditional marketing campaigns for Selvanova (Playa del Carmen), Vela Towers, and Arbolada (Cancún). • Budget Management: Managed and optimized the marketing budget allocation, ensuring maximum ROI. • Market Analysis: Conducted comprehensive research on the real estate market and competitor analysis to inform strategic decisions. • Content and Advertising: Oversaw the creation and management of… Show more • Development and Execution: Crafted and implemented both digital and traditional marketing campaigns for Selvanova (Playa del Carmen), Vela Towers, and Arbolada (Cancún). • Budget Management: Managed and optimized the marketing budget allocation, ensuring maximum ROI. • Market Analysis: Conducted comprehensive research on the real estate market and competitor analysis to inform strategic decisions. • Content and Advertising: Oversaw the creation and management of engaging content for social media, blogs, and newsletters, coordinating graphic and audiovisual materials. • Social Media and Digital Advertising: Managed social media profiles and directed campaigns on Google Ads and Facebook Ads to enhance brand visibility. • Public Relations: Established strong relationships with media outlets and organized promotional events to boost brand recognition. • Internal Collaboration: Coordinated with sales and development teams to ensure alignment of marketing strategies with business objectives. • Measurement and Analysis: Utilized analytical tools to measure campaign performance, generating insightful reports for ongoing improvement. • SEO and Content Marketing: Implemented effective SEO strategies and developed a robust content marketing plan to drive traffic and engagement. • Innovation: Embraced new technologies and adapted strategies in response to evolving market trends. Show less

Cancún, Quintana Roo, México

• Operational Strategy Development: Formulated and executed operational strategies for marketing campaigns for SLS Hotel, Casa Rolandi, and Selva Me Hotel Residence. • Project Management: Oversaw projects from conceptualization to implementation, ensuring timely delivery within budget constraints. • Team Leadership: Coordinated multidisciplinary teams to enhance operational efficiency and collaboration. • Process Optimization: Continuously improved internal processes to… Show more • Operational Strategy Development: Formulated and executed operational strategies for marketing campaigns for SLS Hotel, Casa Rolandi, and Selva Me Hotel Residence. • Project Management: Oversaw projects from conceptualization to implementation, ensuring timely delivery within budget constraints. • Team Leadership: Coordinated multidisciplinary teams to enhance operational efficiency and collaboration. • Process Optimization: Continuously improved internal processes to boost efficiency and productivity. • Client Relations: Cultivated strong relationships with key clients, ensuring high levels of satisfaction and loyalty. • Financial Management: Controlled the operational budget, optimizing resource allocation for maximum impact. • Performance Analysis: Evaluated campaign performance through key performance indicators (KPIs) and metrics to inform future strategies. • Technological Innovation: Implemented cutting-edge technologies to enhance operational efficiency and effectiveness. • Training and Development: Fostered a culture of continuous learning through team training and development initiatives. Show less

Cancún, Quintana Roo, México

• Strategic Development: Crafted and executed comprehensive marketing strategies to position La Isla Cancún as the premier destination for luxury brands. • Budget Management: Managed allocation and control of the marketing budget, ensuring maximized return on investment. • Advertising Campaigns: Designed and supervised impactful advertising campaigns across both digital and traditional media platforms. • Events and Promotions: Planned and executed exclusive events and… Show more • Strategic Development: Crafted and executed comprehensive marketing strategies to position La Isla Cancún as the premier destination for luxury brands. • Budget Management: Managed allocation and control of the marketing budget, ensuring maximized return on investment. • Advertising Campaigns: Designed and supervised impactful advertising campaigns across both digital and traditional media platforms. • Events and Promotions: Planned and executed exclusive events and promotions to attract a high-profile audience and enhance brand engagement. • Public Relations: Established and maintained strong relationships with media outlets, influencers, and luxury brands to enhance visibility and reputation. • Market Analysis: Conducted thorough market research and analysis to identify emerging trends and opportunities for growth. • Collaboration with Tenants: Partnered closely with luxury brands to develop joint marketing strategies that drive traffic and sales. • Social Media Management: Oversaw and managed the shopping center’s social media presence and digital engagement to strengthen brand awareness. • Innovation and Trends: Implemented the latest marketing technologies and trends to maintain a competitive edge in the luxury market. • Performance Measurement: Utilized analytical tools to measure campaign performance, making strategic adjustments to optimize results. Show less

Cancún, Quintana Roo, México

• Website Conceptualization and Development: Led the design and launch of the new website www.labuenabarra.mx, enhancing user experience and showcasing the brand’s upscale dining offerings. The site became a key tool for driving online reservations and customer engagement. • OpenTable CRM Implementation: Successfully implemented OpenTable, a leading CRM for restaurants, optimizing reservation management and enhancing customer relationships, which contributed to improved guest… Show more • Website Conceptualization and Development: Led the design and launch of the new website www.labuenabarra.mx, enhancing user experience and showcasing the brand’s upscale dining offerings. The site became a key tool for driving online reservations and customer engagement. • OpenTable CRM Implementation: Successfully implemented OpenTable, a leading CRM for restaurants, optimizing reservation management and enhancing customer relationships, which contributed to improved guest experiences. • Digital Campaign Creation: Directed successful campaigns across social media platforms, including Facebook and YouTube, capturing the brand’s essence and reaching a broad audience. Key projects include the Facebook video campaign and a promotional YouTube video that boosted brand visibility and engagement. • Community Management: Managed and grew the online presence of La Buena Barra through strategic content planning and engagement, cultivating a loyal customer base across social media channels. • Digital Advertising: Led the digital campaign strategy through Meta Business and Google Ads, increasing the restaurant’s visibility and driving traffic to the website, leading to measurable growth in reservations and inquiries. • Content Direction & Conceptualization: Spearheaded the creation of engaging, brand-aligned content, directing both visual and narrative aspects to ensure consistency across all platforms. • Creative Direction in Advertising and Multimedia Design: Directed the design of advertising materials and multimedia assets, ensuring they effectively communicated the brand’s premium positioning to both B2B and B2C audiences. • Sales Materials Development: Designed and developed sales materials tailored to both B2B and B2C audiences, aiding in driving partnerships and enhancing customer acquisition efforts. • Copywriting: Produced persuasive and engaging copy that strengthened brand messaging across all platforms and marketing materials. Show less

Cancún, Quintana Roo, México

Cancún, Quintana Roo, México

Cancún, Quintana Roo, México

• Brand Rebranding: Led the successful rebranding of La Vicenta, revamping its visual identity and messaging to align with the brand’s growth and market positioning. View the rebranding project here. • ‘Tips Parrilleros’ TV Miniseries: Took charge of the development and production of the popular TV miniseries ‘Tips Parrilleros’, a series that engaged audiences with expert grilling tips and significantly enhanced La Vicenta’s brand recognition. Watch the series… Show more • Brand Rebranding: Led the successful rebranding of La Vicenta, revamping its visual identity and messaging to align with the brand’s growth and market positioning. View the rebranding project here. • ‘Tips Parrilleros’ TV Miniseries: Took charge of the development and production of the popular TV miniseries ‘Tips Parrilleros’, a series that engaged audiences with expert grilling tips and significantly enhanced La Vicenta’s brand recognition. Watch the series here. • Co-Creator of the #VICENTEANDO Campaign: Played a pivotal role in the conceptualization and execution of the #VICENTEANDO campaign, which resonated with audiences through humor and creativity, successfully increasing brand engagement and loyalty. Watch the campaign here. • La Vicenta Website Supervision: Oversaw the development and continuous optimization of La Vicenta’s website, ensuring an intuitive user experience and cohesive brand presentation that enhanced online interactions and increased traffic. Show less

Cancún, Quintana Roo, México

• Satisfaction Surveys Implementation: Designed and implemented satisfaction surveys for 9 brands across 43 venues, gathering valuable feedback to enhance customer experience and inform strategic decision-making. • Marketing Campaign Performance Reporting: Analyzed and reported on the performance of marketing campaigns, providing insights and recommendations to optimize future initiatives. • Sales Analysis: Conducted thorough sales analysis to identify trends and opportunities… Show more • Satisfaction Surveys Implementation: Designed and implemented satisfaction surveys for 9 brands across 43 venues, gathering valuable feedback to enhance customer experience and inform strategic decision-making. • Marketing Campaign Performance Reporting: Analyzed and reported on the performance of marketing campaigns, providing insights and recommendations to optimize future initiatives. • Sales Analysis: Conducted thorough sales analysis to identify trends and opportunities, enabling data-driven strategies that supported revenue growth across all brands. Show less

Cancún, Quintana Roo, México

Pachuca De Soto Y Alrededores, México

• Marketing Department Leadership: Directed the marketing department, overseeing a team of marketing coordinators and designers to drive strategic initiatives and brand visibility. • Brand Management: Managed and promoted 9 brands under Grupo Pachuca, with a focus on high-profile entities such as the World Football Hall of Fame, Mundo Tuzo (interactive center), Grupo Bife (restaurant chain), and Publimedios (advertising in public spaces). • Strategic Marketing Oversight:… Show more • Marketing Department Leadership: Directed the marketing department, overseeing a team of marketing coordinators and designers to drive strategic initiatives and brand visibility. • Brand Management: Managed and promoted 9 brands under Grupo Pachuca, with a focus on high-profile entities such as the World Football Hall of Fame, Mundo Tuzo (interactive center), Grupo Bife (restaurant chain), and Publimedios (advertising in public spaces). • Strategic Marketing Oversight: Developed and implemented comprehensive marketing strategies to enhance brand recognition and engagement across all platforms, driving growth and profitability. Show less

Pachuca, Hidalgo, México

• Rebranding Marketing Campaigns: Spearheaded successful rebranding initiatives for Grupo Bife, including its key establishments: Lugar del Bife, Puerto del Bife, Bife Sports Grill-Bar, and La Braza Arrachera. These campaigns revitalized brand awareness and engagement across multiple platforms. • Community Management: Effectively managed and administered 12 social media profiles, ensuring consistent brand messaging and fostering community engagement across all… Show more • Rebranding Marketing Campaigns: Spearheaded successful rebranding initiatives for Grupo Bife, including its key establishments: Lugar del Bife, Puerto del Bife, Bife Sports Grill-Bar, and La Braza Arrachera. These campaigns revitalized brand awareness and engagement across multiple platforms. • Community Management: Effectively managed and administered 12 social media profiles, ensuring consistent brand messaging and fostering community engagement across all platforms. • Corporate Image and Brand Identity Development: Led the creation and development of the corporate image and brand identity for Bife Catering, the newest business unit within Grupo Bife. This initiative established a strong market presence and differentiated the brand in the catering sector. • Marketing Department Management: Oversaw the management and budgetary control for the marketing department, ensuring effective allocation of resources and maximizing return on investment for all marketing activities. • Team Leadership for Website Development: Acted as the team leader for Grupo Bife’s new website project, coordinating efforts across departments to ensure a user-friendly and visually appealing online presence that effectively represents the brand. Show less

Pachuca De Soto, Hidalgo, México

• Report Development and Monitoring: Developed and monitored detailed reports for Canal Hogar and Garrafón, analyzing income and sales volume to drive strategic decision-making and operational improvements. • Sales Force Key Indicators: Conducted follow-up reports on key indicators for the sales force, providing actionable insights that enhanced performance and aligned efforts with company goals. • Monthly Objectives Communication: Effectively communicated monthly objectives to… Show more • Report Development and Monitoring: Developed and monitored detailed reports for Canal Hogar and Garrafón, analyzing income and sales volume to drive strategic decision-making and operational improvements. • Sales Force Key Indicators: Conducted follow-up reports on key indicators for the sales force, providing actionable insights that enhanced performance and aligned efforts with company goals. • Monthly Objectives Communication: Effectively communicated monthly objectives to the team, ensuring clarity and focus on targets to drive consistent results. • Payroll Management: Managed the timely monthly salary payments for staff involved in the ‘Consumo Directo’ and ‘Garrafón’ divisions, ensuring operational efficiency and employee satisfaction. • Brand Rebranding for Delaware Punch, Frutsi, and Valle Pulpi: Led the rebranding initiatives for Delaware Punch, Frutsi, and Valle Pulpi, resulting in a 15% increase in marketing coverage and enhanced brand visibility in the market. Show less

Pachuca De Soto, Hidalgo, México

• Sales Program Development: Created and implemented a comprehensive sales program for in-person classes, effectively driving enrollment and maximizing revenue opportunities. • CRM Implementation for Goal Achievement: Established a Customer Relationship Management (CRM) system focused on tracking and achieving sales goals, enhancing team performance and accountability. • KPI and NPS Improvement: Successfully increased key performance indicators (KPIs) and Net Promoter Score… Show more • Sales Program Development: Created and implemented a comprehensive sales program for in-person classes, effectively driving enrollment and maximizing revenue opportunities. • CRM Implementation for Goal Achievement: Established a Customer Relationship Management (CRM) system focused on tracking and achieving sales goals, enhancing team performance and accountability. • KPI and NPS Improvement: Successfully increased key performance indicators (KPIs) and Net Promoter Score (NPS) by 35% for two consecutive years, reflecting a significant improvement in customer satisfaction and overall sales effectiveness. Show less

Pachuca De Soto, Hidalgo, México

• Group Organization and Coordination: Expertly organized and coordinated visits for diverse groups, ensuring a seamless and engaging experience for all attendees at the museum. • Customer Service Excellence: Delivered exceptional customer service by addressing visitor inquiries and concerns, enhancing their overall experience and fostering a welcoming environment. • Operational Logistics Management: Managed operational logistics to ensure efficient flow and functionality within… Show more • Group Organization and Coordination: Expertly organized and coordinated visits for diverse groups, ensuring a seamless and engaging experience for all attendees at the museum. • Customer Service Excellence: Delivered exceptional customer service by addressing visitor inquiries and concerns, enhancing their overall experience and fostering a welcoming environment. • Operational Logistics Management: Managed operational logistics to ensure efficient flow and functionality within the museum, optimizing visitor engagement and satisfaction. • Staff Training and Development: Conducted training sessions for staff to enhance service quality and operational effectiveness, ensuring that all team members were equipped to provide a top-notch visitor experience. Show less

Pachuca De Soto, Hidalgo, México

• Sales Management: Led sales operations for a 100% B2B environment, specializing in a diverse range of uniforms, including industrial, police, and school uniforms, driving revenue growth and ensuring high performance across all channels. • Store Supervision: Supervised 9 stores nationwide, providing leadership and guidance to ensure operational efficiency and achievement of sales targets. • Government Sales and Bidding: Actively involved in local and state bidding processes… Show more • Sales Management: Led sales operations for a 100% B2B environment, specializing in a diverse range of uniforms, including industrial, police, and school uniforms, driving revenue growth and ensuring high performance across all channels. • Store Supervision: Supervised 9 stores nationwide, providing leadership and guidance to ensure operational efficiency and achievement of sales targets. • Government Sales and Bidding: Actively involved in local and state bidding processes, successfully securing contracts with municipal and state governments through competitive sales strategies for uniforms. • Coordination and Logistics for Expo Seguridad 2015: Directed the coordination and logistics for Expo Seguridad 2015, enhancing the company’s visibility and showcasing the range of uniform offerings to a targeted audience. Show less

Marketing Master’S Degree And Specialization In Advertising Strategy, Marketing

Tourism Digital Marketing

Business Administration Degree