The challenge taken on in 2024 is to help build a large agency with the potential to serve brands that are interested in centralizing their integrated communication strategies in the same place.Responsible for 360 communication planning for clients from different sectors: retail, entertainment, consumer goods and the third sector.Responsible for serving corporate communication, marketing, internal communication, culture and experience, social responsibility, ESG and… Show more The challenge taken on in 2024 is to help build a large agency with the potential to serve brands that are interested in centralizing their integrated communication strategies in the same place.Responsible for 360 communication planning for clients from different sectors: retail, entertainment, consumer goods and the third sector.Responsible for serving corporate communication, marketing, internal communication, culture and experience, social responsibility, ESG and sustainability sectors. Show less

The challenge assumed in 2014 was to transform Shoot The Shit, a then nationally recognized collective of urban interventions into a creativity company focused on communication projects, creating communication strategies and campaigns to generate win-win-win value.- Responsible for creating the relationship management process with organizations from different segments (retail, entertainment, consumer goods, third sector) serving Marketing, Human Resources and Social Responsibility… Show more The challenge assumed in 2014 was to transform Shoot The Shit, a then nationally recognized collective of urban interventions into a creativity company focused on communication projects, creating communication strategies and campaigns to generate win-win-win value.- Responsible for creating the relationship management process with organizations from different segments (retail, entertainment, consumer goods, third sector) serving Marketing, Human Resources and Social Responsibility leaders.- Planning independent crowdfunding campaigns and for other organizations.- Planning campaigns to mobilize and disseminate purpose and organizational culture for companies with more than 20,000 employees in 3 languages (Portuguese, Spanish and English)- Planning of campaigns connecting values of organizations with social causes executing actions in different capitals of Brazil.- People Management leading a team of designers and advertisers remotely and with different time zones.- Financial management: coordinating investments in campaigns, human resources and Shoot's operation. Show less

Between 2017 and 2018, Shoot was invited to participate as a lecturer in the course "Fractal, the new protagonists of Communication". Alongside representatives of other major brands such as Box1824, Flag Cx, Google, Vice, Inesplorato and Spotify, I was in charge of courses held in Belo Horizonte, Brasília, Rio de Janeiro, São Paulo and Florianópolis.

At the beginning of 2013 I decided to start a communication studio whose objective would be to create institutional positioning validations and creative brand concepts through actions. To set the tone for the communication projects I would like to create for others, I have also created independent projects for the brand. Believing that doing is stronger than saying and action is stronger than speech. This project was my first experience leading creative teams in remote work.

- Planejamento e criação de campanhas publicitárias para varejo imobiliário (aluguéis, vendas, franquias, condomínios e institucionais).- Gestão de mídia (criação de plano de mídia: rádio, jornais, televisão e plataformas digitais).- Produção gráfica (criação de orçamentos e relacionamento com fornecedores).- Produção fotográfica (orçamento, relacionamento com fornecedores e acompanhamento da produção)- Produção eletrônica (criação de orçamentos, relacionamento com produtoras e… Show more - Planejamento e criação de campanhas publicitárias para varejo imobiliário (aluguéis, vendas, franquias, condomínios e institucionais).- Gestão de mídia (criação de plano de mídia: rádio, jornais, televisão e plataformas digitais).- Produção gráfica (criação de orçamentos e relacionamento com fornecedores).- Produção fotográfica (orçamento, relacionamento com fornecedores e acompanhamento da produção)- Produção eletrônica (criação de orçamentos, relacionamento com produtoras e acompanhamento da produção).Junto com um time enxuto e conectando as pessoas certas, consegui aumentar o faturamento da agência em mais de 50%, mudando o processo de criação, planejamento e mídia da agência para uma otimização de delivery. Também implementei o setor de canais digitais, atendendo contas com maior abrangência de importância. Show less

- Creation of advertising campaigns for real estate retail (rents, sales, franchises, condominiums and institutional)- Graphic production (creation of budgets and relationship with suppliers).My start in state advertising, in an agency owned by a family member, I started to be part of the creative team to contribute to serving the agency's retail account. During this period, I learned how to operate the processes of a communication agency, the television media sector, newspapers and… Show more - Creation of advertising campaigns for real estate retail (rents, sales, franchises, condominiums and institutional)- Graphic production (creation of budgets and relationship with suppliers).My start in state advertising, in an agency owned by a family member, I started to be part of the creative team to contribute to serving the agency's retail account. During this period, I learned how to operate the processes of a communication agency, the television media sector, newspapers and magazines and spaces for graphic and electronic production. Show less

- Creation and creative planning to mobilize employees using internal communication (Concept, Art Direction and writing)- Service accounts for the financial market and period entertainment.During this period I had the pleasure of working in an operation that took care of the process and the relationship with the client in a way that I fit in with the team. The creative freedom was great and the space was key to my development.

- Creative co-management of the brands (Grupo Unificado, Unificado Pre-Vestibular, Colégio Unificado, Leonardo da Vinci and Gabarito)- Communication management of the Unified College and Unified Pre-College College franchises.- Creation and management of internal communication through integration projects and structuring of work environments- Relationship at the board level to define creative paths.- Graphic production of advertising campaigns (budget management, work… Show more - Creative co-management of the brands (Grupo Unificado, Unificado Pre-Vestibular, Colégio Unificado, Leonardo da Vinci and Gabarito)- Communication management of the Unified College and Unified Pre-College College franchises.- Creation and management of internal communication through integration projects and structuring of work environments- Relationship at the board level to define creative paths.- Graphic production of advertising campaigns (budget management, work intermediation with suppliers and job approval).- Production of medium-sized events (creation, concept and script for events with more than 300 people).Along with 3 other people, I led the marketing of the Unified Group, meeting the demands of 5 Group companies on all marketing fronts. Show less

- HTML, CSS and PHP programming- MySQL data modeling- Media management- Creation of digital advertisements- Photography- Production of local eventsI started at 15 studying programming at home. To test this I ended up founding, together with two other friends, an entertainment portal in the city where I lived. Disclosure and promotions of parties and personal events, publication of local advertisements and a few more undertakings were a mixture of leisure and work… Show more - HTML, CSS and PHP programming- MySQL data modeling- Media management- Creation of digital advertisements- Photography- Production of local eventsI started at 15 studying programming at home. To test this I ended up founding, together with two other friends, an entertainment portal in the city where I lived. Disclosure and promotions of parties and personal events, publication of local advertisements and a few more undertakings were a mixture of leisure and work that were part of my youth. Show less