A person who likes learning new things and applying what has been learned. The excitement of this process, in particular, is what inspires me the most. It was this keen interest that led me from aerospace engineering to specializing in product management, dealing with analytics, marketing, CRM, partnership management, and affiliates. Thus, this path consolidates me as a Data Driven and Customer Centric professional, with a profile of a scientist, as well as of an empirical and an analyst expert. It has not only provided to me a strong marketing background, but also allowed me to strengthen my abilities to develop a fine look to the brand and to the relationship B2B, focusing on helping colleagues and solving problems.
-
Junior Product ManagerProvu Jun 2023 - Jun 2024São Paulo, BrazilManaging backlog implementation on new website pages, as well as making changes on existing ones. Managing the discovery board and the delivery of the team responsible for the BU acquisition.Benchmarking acquisition, transaction and charging strategies against both direct and indirect competitors, contributing to the discovery and delivery processes related to the user stories for new product improvements. -
Senior Marketing AnalystProvu Jan 2023 - Jun 2023São Paulo, BrazilCreating, tracking and optimizing paid traffic campaigns provided by Google Ads, Meta Business Manager, and TikTok Ads. Optimizing landing pages to both organic and paid conversion with A/B Testing using Google Optimize. Defining requirements, implementation and validation of Google Analytics 4.Deriving branded campaign budget from 50% to 15%, together with a 120% conversion rise by increasing results in SEO strategies.Conducting joint strategy between blog content, social media and YouTube videos.Implementing WhatsApp in the transactional journey and in automated acquisition campaigns in the SalesForce Marketing Cloud.
-
Partnerships Analyst - Business DeveloperProvu Aug 2021 - Dec 2022São Paulo, BrazilResponsible for conducting the relationship with strategic partnerships as VTEX, Linx, NuvemShop, MarketUP, Serasa eCred, FinanZero, BomPraCrédito, etc.Tracking, validating and leveraging the new API implementations with these partners, through marketing campaigns such as Black Friday, Christmas and other commemorative dates.
-
Junior Partnerships AnalystProvu Jul 2020 - Jul 2021São Paulo, São Paulo, BrazilResponsible for bridging the communication between Personal Loans and BuyNowPayLater partners and other Provu areas, such as Product, Service and Operations.Reactivation and leverage of retailers in lower-tiered origination. Daily, weekly, and monthly funnel tracking for all the marketing channels and for the partnership area.Weekly, quarterly, and yearly closure for team follow-up and for defining new strategies.
-
InternshipProvu Jul 2019 - Jun 2020São Paulo, São Paulo, BrazilDay-to-day participation in all the marketing areas, helping to build dashboards to both funnel and accounting recording. My job was related to Data Science and Business Intelligence in order to provide to the Marketing and to the whole company means to follow the same number in all the funnel stages, and I was also responsible to daily certify that this number was correct, which helped to establish a trustful and accessible history to the company.
Artur Souza Education Details
-
Product Management -
Aeroespace -
Science And Technology
Frequently Asked Questions about Artur Souza
What is Artur Souza's role at the current company?
Artur Souza's current role is PM - Product Manager | PO - Product Owner | APM - Associate Product Manager.
What schools did Artur Souza attend?
Artur Souza attended Bbi - Business Behavior, Universidade Federal Do Abc, Universidade Federal Do Abc.
Not the Artur Souza you were looking for?
-
-
-
Artur Souza
Duque De Caxias, Rj -
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial