We believe that it is high time our writers, poets, and artists get the recognition and celebration they deserve. Literature and Poetry can make everything beautiful and when accompanied by good art, it only gets perfect. Poetry, in particular, can also be a source of instant inspiration at the end of a busy day. We decided to create a brand that is “cool enough” to fascinate the youth of the 21st century and offer something meaningful & inspiring at the same time. We worked day and night for months researching, creating art and unrolling the ways of doing business in India. The result is a range of soulful, unique and aesthetically beautiful literary merchandise that you can use and gift to your loved ones.On 21st March 2017, which is also the World Poetry Day, we launched our website in a hope to make the writings of great literary gems like Ghalib, Kabir, Iqbal, Tagore, Manto, Faiz, Premchand, Majrooh etc. available to every home, office or institution. We design original artworks that are well thought-out and creative. Through our products, we attempt to bring a revolution in the Indian merchandise market which is over-flooding with fictional Superhero designs.