Sr. Ecommerce Manager
Current• Manage a portfolio of 13+ premium multi-million-dollar D2C brands on Shopify, featuring renowned names such as Myles, Jack Erwin, and Paul Evans. • Managed and optimized a catalog of over 40,000 SKUs, implementing AI-driven merchandising strategies that boosted conversion rates and improved sales of older inventory.• Lead Conversion Rate Optimization strategy (VWO, Hotjar) by focusing on A/B testing of website elements and improving customer’s journey• Achieved a 5.3 ROI with the launch of evergreen prospecting campaigns on Facebook & Instagram ads • Enhanced Average Order Value (AOV) and customer Lifetime Value (LTV) by 15% via meticulous website design optimization.• Successfully reduced the product return rate by streamlining and optimizing the return process.• Facilitated the expansion of the team's capabilities by strategically hiring new developers and team members, resulting in improved efficiency and productivity.• Implemented project management tools such as Asana to optimize internal company processes.