Brand Marketing Manager
CurrentKey responsibilities:- Market analysis through Nielsen IQ tools and internal researches;- consumer behavior and needs analysis;- packaging adaptation;- consumption occasion strategy development;- media strategy development and maintaining effective online campaigns;- consumer activations;- creatives adaptation with local flavour integrations;- Agreements and invoices management;- brand marketing budget management;- collaborative work with sales… Show more Key responsibilities:- Market analysis through Nielsen IQ tools and internal researches;- consumer behavior and needs analysis;- packaging adaptation;- consumption occasion strategy development;- media strategy development and maintaining effective online campaigns;- consumer activations;- creatives adaptation with local flavour integrations;- Agreements and invoices management;- brand marketing budget management;- collaborative work with sales department on instore activations. Show less