Ali Quinn Email & Phone Number

Toronto, ON, CA

North York, Ontario, Canada

Mississauga, Ontario, Canada

Lead the Advanced Marketing Capabilities and Digital Transformation for the Canadian organization, with a team of digital and marketing subject matter experts across all areas of Paid, Earned, Owned and Shared, in support of driving brand growth and building 1:1 connections with consumers.This roles is focused on:- Direct and Cross-Functional Team.

Mississauga, ON

Lead the Digital Transformation of the Canadian organization, building cross-functional organizational capabilities across all spaces of digital marketing, in support of driving brand growth and building 1:1 connections with consumers.This roles was focused on:- Building organizational capabilities across Paid Media, Retail Media, Audience and Data.

Mississauga, ON

Transform the Canadian Organization's capabilities and strategy for Digital Capabilities, advancing the skillset of our brand organization and our consumer-centric marketing approach.In this role, I was responsible for:- Agency Relations- Media JBP Leadership- Stewardship of Advertising Spending across PESO channels- Channel Strategy across Paid and Owned.

Toronto, ON

• In this role, I was responsible for:
• Developing strategic marketing messaging, social media content calendars and media allocation for all of The Home Depot Canada’s social media channels in partnership with the integrated marketing team (in-house, media.
• Managing relationships, approvals and project deadlines between internal partners, creative and media agencies for all social media programs
• Managing planning, pacing and optimization of media and creative budgets
• Executing The Home Depot Canada’s digital communication strategies through daily engagement with customers. This includes developing paid and organic editorial content, responding to inquiries, and real time community.
• Developing region-specific digital strategies and social messaging for audiences across Canada, including the launch of Facebook weather triggered campaigns

Ottawa, ON

• Reporting to the Manager of Outreach and Stakeholder Relations, some of my key responsibilities in this role included:
• Launching the Canada Army Run social media pages on Facebook, Twitter, Flickr, and YouTube. This established the event’s online presence and provided a forum for interaction with fans and followers on a daily basis.
• Developing key messaging, content calendars and guidelines of use for the Canada Army Run social media pages.
• Graphic Communications liaison with Canada Army Run sponsors, advertisers, and external contractors
• Managing branding, advertising and multimedia products for The Canadian Army, The SkyHawks, Duty with Discernment Ethics Program, Army Ball, Canadian Rangers and Canada Army Run
• Developing public affairs plans, key messages, media response lines, Q&As, news releases, media advisories and news stories for the Canadian Rangers, Desert Lions Documentary Project, Hockey Heroes Challenge, SkyHawks.

Bachelor Of Information Technology, Interactive Multimedia And Design

Bachelor Of Information Technology, Interactive Multimedia And Design

Unit Public Affairs Representative

Public Affairs Training Course - Department of National Defence - Experience writing Public Affairs Plans, Media Response Lines, Key.