Ali Quinn Email & Phone Number

Toronto, On, Ca

North York, Ontario, Canada

Mississauga, Ontario, Canada

Lead the Advanced Marketing Capabilities and Digital Transformation for the Canadian organization, with a team of digital and marketing subject matter experts across all areas of Paid, Earned, Owned and Shared, in support of driving brand growth and building 1:1 connections with consumers.This roles is focused on:- Direct and Cross-Functional Team Leadership, managing a team of SMEs across Paid Media, Retail Media, Audience and Data Strategy, Holistic Search (SEM/SEO), Content, Social, Influencer, Incentives and Loyalty, CRM (Website, Email, SMS), Media Measurement and MarTech- Agency Leadership (Media, CRM, Creative & PR/Influencer)- Vendor/Supplier Procurement and Management- Executive Sponsorship of Canadian Media JBPs- Short- and Long-Term Organizational Transformation Strategy- Annual and 3-year Business Planning and Financial Management- Marketing Tools and Technology Procurement, Management and Adoption- Marketing Capability Education and Advancement- Enterprise Marketing Planning Processes- Stewardship of Advertising Spending across PESO channels, agencies, vendors and MarTech- Integration of Marketing & Digital Capabilities into Customer/Sales Organization- Internal and External Integrated Media Thought-Leadership

Mississauga, On

Lead the Digital Transformation of the Canadian organization, building cross-functional organizational capabilities across all spaces of digital marketing, in support of driving brand growth and building 1:1 connections with consumers.This roles was focused on:- Building organizational capabilities across Paid Media, Retail Media, Audience and Data Strategy, Holistic Search (SEM/SEO), Content, Social, Influencer, Incentives and Loyalty, CRM (Website, Email, SMS), Media Measurement and MarTech- Channel Strategy across PESO verticals- Content and Communications Strategy & Planning- Agency Leadership (Media & CRM)- Vendor/Supplier Management- Media JBP Leadership- Marketing Tools and Technology Procurement, Management and Adoption- Marketing Capability Education and Advancement- Enterprise Marketing Planning Processes- Stewardship of Advertising Spending across PESO channels, agencies, vendors and MarTech- Internal and External Integrated Media Thought-Leadership- Intern Program Management

Mississauga, On

Transform the Canadian Organization's capabilities and strategy for Digital Capabilities, advancing the skillset of our brand organization and our consumer-centric marketing approach.In this role, I was responsible for:- Agency Relations- Media JBP Leadership- Stewardship of Advertising Spending across PESO channels- Channel Strategy across Paid and Owned verticals- Content and Communications Strategy & Planning- Consumer Journey Management- Community Management Guidelines and Leadership- Media Measurement and Modelling- Agile Social Planning Process- Internal and External Integrated Media Thought-Leadership- Marketing Capability Education and Advancement

Toronto, On

In this role, I was responsible for:• Developing strategic marketing messaging, social media content calendars and media allocation for all of The Home Depot Canada’s social media channels in partnership with the integrated marketing team (in-house, media and creative agencies)• Managing relationships, approvals and project deadlines between internal partners, creative and media agencies for all social media programs• Managing planning, pacing and optimization of media and creative budgets • Executing The Home Depot Canada’s digital communication strategies through daily engagement with customers. This includes developing paid and organic editorial content, responding to inquiries, and real time community management in English and French.• Developing region-specific digital strategies and social messaging for audiences across Canada, including the launch of Facebook weather triggered campaigns• Providing weekly, monthly, quarterly and yearly analytics to senior leadership teams on campaign performance, digital KPIs, social and brand listening, and competitive insights• Working with internal customer care, merchandising, public relations and legal departments to provide excellent customer service across social media and ratings and reviews channels• Working with Canadian and US senior leadership teams during crisis situations to help develop key messaging, provide social listening reports and respond to customer inquiries

Ottawa, On

Reporting to the Manager of Outreach and Stakeholder Relations, some of my key responsibilities in this role included:• Launching the Canada Army Run social media pages on Facebook, Twitter, Flickr, and YouTube. This established the event’s online presence and provided a forum for interaction with fans and followers on a daily basis.• Developing key messaging, content calendars and guidelines of use for the Canada Army Run social media pages.• Graphic Communications liaison with Canada Army Run sponsors, advertisers, and external contractors• Managing branding, advertising and multimedia products for The Canadian Army, The SkyHawks, Duty with Discernment Ethics Program, Army Ball, Canadian Rangers and Canada Army Run• Developing public affairs plans, key messages, media response lines, Q&As, news releases, media advisories and news stories for the Canadian Rangers, Desert Lions Documentary Project, Hockey Heroes Challenge, SkyHawks, Army News and Canada Army Run• Collaborating with Department of National Defence internal communications teams on briefings, presentations, and press conferences for the Commander of the Canadian Army, the Director of Army Public Affairs, and the Canada Army Run Race Director

Bachelor Of Information Technology, Interactive Multimedia And Design

Bachelor Of Information Technology, Interactive Multimedia And Design

Unit Public Affairs Representative

Public Affairs Training Course - Department of National Defence - Experience writing Public Affairs Plans, Media Response Lines, Key.