André Ruikes Email & Phone Number

Breda, North Brabant, Netherlands

Breda, North Brabant, Netherlands

Responsible for the Sales and Customer Marketing team, working in the following disciplines• Account management• Category development management• Shopper marketing• Business Analytics and Insights• Net revenue management (RGM)• E-commerce• Development of the customer strategy and plans • Coaching and development of the total customer team • Chairman of the commercial management team• Member of the Cloetta Holland management team

Breda Area, Netherlands

Responsible for the Customer Marketing team (9 FTE), working in the following disciplines• Business Analytics• Category Development• Shopper Marketing • Development of the Customer marketing strategy and plans • Project leader in several international multidisciplinary project teams • Member of the Cloetta Holland Management team

Responsible for• Ahold account: Albert Heijn, AH.nl, AH to Go and Albert Heijn Belgium• Overall account profitability• Developing the account strategy and account plans• Year end negotiations and annual deal • Availability & visibility• Demand Planning• Project leader for sales in several international multidisciplinary project teams• Manager of account team (2 FTE), consisting of an assistent account manager and a category development manager

Responsible for:• Developing Brand-strategy and –positioning• Innovation and value driven portfolio-management including NPD roadmap for a 1 to 3 year • Annual Marketing- and activity-plan:• Drafting and executing brand-activation program • Drafting and executing communication strategy and plans• Project leader in several international multidisciplinary project teams• Management overall cost-budget for the Brand• Overall brand-profitability

InternshipResponsible for multiple projects for NIVEA Deodorant and 8x4, such as:• Online advertising campaigns• Sampling activities• POS materials• Market analyses

Function: Projects CoordinatorFull time board member with the responsibility for:• the recruitment of all active members of the Marketing Association EUR• the leadership, control and guidance of five committees, 20 people in total

Master, Marketing Management

Activities and Societies: Marketing Association EUR (Board 2007-2008), Beiersdorf (Intern 2008-2009), Marketing Association EUR (Committee.

Bachelor, Business Administration

This program consists of the most important courses of the Bachelor program of Business Administration, such as: Marketing management.

Vwo, Economie & Maatschappij (E&M)

Obtained pre-university education (VWO). Graduated in 8 subjects: Dutch, English, Latin, Mathematics, Economics, Physics, History and Rich.