Arul Amudhan Gunalan Email & Phone Number

EasyGTM empowers B2B marketers to achieve breakthrough efficiency and campaign impact. It is a SaaS platform that provides curated best practices, proven strategies, and setup information, streamlining campaign creation and optimizing performance. This translates to faster launches, higher ROI, and a competitive edge for B2B marketing teams.

Marketing consulting for startups and businesses looking to grow and scale. Fractional CMO to startups. We also consult on using Generative AI for marketing, along with our own tools and solutions for marketing teams to get the most out of Generative AI.Contact us today!

Singapore, Singapore , Sg

Heading the marketing for Xoxoday's Incentives and Commission Management Platform, Compass. I also lead the outbound and event marketing teams.

Bellevue, Wa, Us

Led the marketing, BD and CX teams for the company. Rebranded and repositioned the products, and built a solid demand and content pipeline. Launched the flagship product, Qubriux, and took it to market. Set up marketing operations and processes.

Princeton, Nj, Us

Headed the marketing and demand generation campaigns for Americas- the biggest market for the company. Within six months drove a team with only one experienced member to perform highly efficiently and exceed lead generation targets with a decrease in CPL and increase in lead quality.

Bangalore, Karnataka, In

Was the head of web and digital marketing operations for the company. Owned the corporate website and related operations. Oversaw site development, setup and strategy for EdgeVerve and the company’s whole product portfolio (Infosys Finacle, Infosys Nia, AssistEdge and Business Apps).  Drove lead generation through SEO, Search Ads, Display Ads and digital marketing campaigns. Managed a team of 8+ (Digital Marketing Managers, Developers, Designers, Content Writers) and vendors (SEO, Creatives, Paid Campaigns, Additional Development, Content) to launch landing pages for campaigns, apart from running metrics, reports and Conversion Rate Optimization (CRO).  Successfully planned and executed the go to market strategy for AssistEdge Community Edition. Single point of contact for SEO strategy and implementation for the company. Planned, Designed and currently implementing a full-fledged website revamp for EdgeVerve.com to better align with business goals and improve conversions.  Implemented weekly analytics reporting, conversion tracking and remarketing in the organization. Setup Eloqua Marketing Automation implementation and oversaw lead scoring setup. Detailed the lead management and nurturing strategy for marketing. Worked with agencies on ad creatives for Facebook, Native Ads, Google Display Ads and Banners.  Oversaw high performing landing page development for key campaigns for products and collaterals. Planned and executed on content strategy for all products. Have successfully launched two RPA products.  Implemented initial Partner Program portals and marketing. Key member for several internal evangelization programs and events. Represented AssistEdge at IRPA Intelligent Automation Event in Singapore.

Bengaluru, Karnataka, In

In charge of marketing analytics for the organization. Playing an extensive role in identifying and fixing marketing and sales funnel inefficiencies. Strategizing on ad creatives and content, along with marketing and email communications with clients.  Managing native ad (Times Network, Outbrain, Taboola etc.) and email campaigns on various platforms for more than 60 countries. Analyzing and managing campaigns, conversions, sales metrics and sales quality.  Working with the tech team on launching landing pages, website, CRM and control panel improvements, apart from running metrics, reports and Conversion Rate Optimization (CRO).  Negotiate and work with Vendors on email and native ad marketing campaigns. Work with the sales team on quality control and customer communication strategy. Strategizing and fixing funnel inefficiency and sales pitches.  Working with the designers on ad creatives for Facebook, Native Ads, Google Display Ads and Banners. In charge of designing landing pages for campaigns and email templates.

Atlanta, Ga, Us

Marketing Head responsible for planning B2B marketing campaigns for the company. Strategized and planned marketing campaigns and pre sales for web, mobile and eCommerce services. Managed a team of 10 who contribute content, plan and execute SEO/ SEM, outbound research and emails, and also design and develop Innoppl’s multiple brand websites. Worked with the sales team in the USA and UAE on current leads and plan pre-sales techniques for effective sales conversion for mobile, web and eCommerce projects. Helped the content team with technical knowledge, while reviewing and contributing content for the site pages and blogs. Reviewed all marketing campaign data and statistics, using tools like Google Analytics, Inspectlet, Zarget, CrazyEgg, ProRank Tracker and Google Webmaster to understand campaign metrics and plan future campaigns. Enabled the digital marketing team to work efficiently and effectively, challenging them for bigger goals. Managed and assisted the data mining and outbound teams to identify and profile companies for outbound business development. Represented the company in conferences and meetups to drive brand recognition and networking. Also organized the technical meetups for iOS, Drupal and Magento in Chennai.Sites managed: www.innoppl.com, www.thecommerceshop.com, www.drupalpartners.com, www.targetbay.com, www.innoppl.in, www.innoppl.ae

Atlanta, Ga, Us

Worked on product development and strategy with entrepreneurs and small businesses. Provided solutions for and managed multiple onsite web and mobile projects to enable on time execution and delivery of milestones to clients.  Developed diverse products covering mobile apps, eCommerce websites, web portals and dashboards. Extensively involved in all stages of product development and introduction to market. Assigned and Managed a team of offshore developers to get projects completed. Worked with clients and designed system elements for web and mobile projects. Developed technical documentation and wireframes for various projects. Was involved in UI design for Mobile apps and contributed design ideas for Websites. Was involved as Technical Architect for pre-sales and provided business and technical solutions for projects. Identified various new libraries, solutions and SaaS tools for the developers to use for new projects. Involved in business and professional networking for the company, representing the company in conferences, meetups and networking events. Was involved as an additional layer of Quality Control before deliveries were sent to clients. Provided technical advice and backup for developers in times of need. Developed Javascript and HTML5 components for web prototypes and Windows Phonegap apps.

Atlanta, Ga, Us

Was in charge of Operations, Accounts and Program Management for a crucial growth phase in the company. Managed a team of 3 Project Managers, 5 Tech Leads (iOS, Android, PHP, Drupal, Testing), A Technical Architect and a Test Lead, apart from signing off on HR initiatives and day to day operations. Drove various process and HR changes in the company, as we transitioned from a startup to a small business. Oversaw a period of 2x growth, as the company grew from 36- 74 employees in a space of 10 months, with less than 10% attrition rate. Planned and executed various initiatives like a redesigned yearly appraisal process, HR handbook, Project development and delivery process, better hardware and network management, fresher hiring and training, language and technical training for employees. Was in charge of Sales and Account Management for Indian clients. Won the contract for Android app development for SPI Cinemas, our biggest client so far. Managed the company’s accounts, planning monthly expenses and payroll. Drove a crucial shift in banking partners for more efficient account management.

Santa Clara, California, Us

Verification flow owner and developer for second and third generation Intel Core i-series microprocessors and servers. - Took over a fragmented initial flow and worked with multiple projects initially on support and then converged the code.- Successfully supported and made sure that 3 major projects taped in without issues.- Worked with projects on code convergence, versioning (SVN) and feature releases.- Worked centrally to multiple projects and used the access to port features and pro actively resolve potential issues when a new project starts.- Provided on site and full time support for projects during crunch time issues.- Worked with users directly on their models if needed, to debug mismatches and find solutions.- Rewrote outdated documentation and training to make it easier for users and project execution owners to use.- Provided on site and remote training to users directly. Placed emphasis on basic training to help new users visualize the flow and debug process.- Worked with users on debugging mismatches on their models using schematic and RTL viewers along with tools like Debussy and Verdi. - Made sure that each project passed Logic Verification milestones with less issues and lesser time than the other projects.

Santa Clara, California, Us

Key Pre-Silicon Validation Team member working on methodology improvements and driving closure for centralvalidation runs. Created pre-checks to avoid validation run failures, created a process for monitoring disk space and computing resource efficiency.. Layout validation table owner. Tasks include Layout Validation runs, and debug for centrally owned functional blocks. Developed trigger code for the validations tools, apart from identifying and developing checks for collateral issues.

Executive General Management Program, Business Administration And Management, General

Master Of Science, Electrical Engineering

Bachelor Of Engineering, Electronics And Communications Engineering

High School, High School/Secondary Diplomas And Certificates