In my role as Head of Product, I ensure Foundation produces the smartest, most strategic, creative and rigorous work for our clients.As a core member of the senior leadership team, I am integral in helping steer the direction of the company, through our culture, values, and ultimately success as a business.

Overall responsibility for all strategy and planning product in the agency, for existing clients and new business. Key clients included HSBC, Mercedes, Sanofi and Diageo.In my strategy and planning role and through the leadership team of the agency, I helped Foundation to double in size over 4 years. adding significant new business and retaining all key clients.

As a consultant, I advised a range of clients on how to strategically solve their key media and marketing challenges. My core focus was on helping small businesses grow, by finding actionable opportunities to maximise their limited marketing investment.Key areas of focus included branding, marketing strategy, website optimisation, search and social media investment.

Working with key clients to advise them how to use media to solve their business challenges, across diverse accounts including Insurance Australia, Dyson, Jaguar Land Rover, HSBC, Kellogg's and Unilever. Developing creative solutions, and working with partners internally and externally to bring them to life.Major accomplishments:- Leading the ground-breaking research into the consumer journey, a key pillar in Mindshare's marketing plan to the wider industry- A key role in successful pitches for major clients in Sydney, Melbourne and abroad

Business Director across key areas of the Woolworths account, including Big W, BWS and the Pinnacle liquor brands. Advising clients on the full range of their media activity, from strategy through to leveraging their spend in market.Major accomplishments:- Delivered market-leading investment value in a challenging market- Quickly building strong partnerships at senior levels, both with clients and media sales

Building and leading EyeCorp’s strategy team ‘Invent’ in Australia and New Zealand, working closely with all stakeholders to develop client solutions across Eye’s assets and the broader Connect portfolio. Major accomplishments: - Integral in shaping EyeCorp’s strategic sales approach, transforming the company from product-focussed selling to client-focussed solutions - Strategic lead for the $1m+ Palmolive Body Butter campaign, Connect’s first major win

Leading a team of 13 buyers across over £60m of on- and off-line media spend per year, and integrating traditional media buying with data-driven and content solutions. Developing the strategic view on client’s media investment, building strong partnerships with key media owners and a culture of collaboration between all stakeholders. Major accomplishments: - Overseeing MediaVest’s transition from a media-specific buying approach, to integrated on- and off-line investment teams built around each client’s business - Active member of the SMV Group’s Leadership Council, helping to shape the direction of the company - Opinion frequently quoted in the trade press

Leading a team responsible for out-of-home, radio and print planning and buying, on clients including Kraft Foods, Royal Sun Alliance, Associated Newspapers, EMI and Bupa. Senior client contact, with key trading responsibilities. Major accomplishments: - Ensuring the delivery of market-leading buying performance on all clients, and negotiating major annual deals such as More Than’s sponsorship of the largest radio show in the UK - Leading role in a working group reviewing the company’s process for winning new business - Selected to participate in extensive external training, designed to develop potential leaders within the company

Managing a team of planner/buyers, with responsibility for significant out-of-home, radio and cinema spend including major advertisers such as Fiat, Kraft Foods, Associated Newspapers and Aer Lingus. Major accomplishments: - Outstanding buying performance, consistently proven through external audit results - Managed the transition to bring out-of-home media buying in house, previously with an external specialist - Awarded Highly Commended at the Media Week Planning Awards for the pioneering and innovate London Evening Standard digital out-of-home campaign

Planning and buying out-of-home, radio and cinema for clients including the Central Office of Information, InBev, Cadburys, United Biscuits and Barclays. Major accomplishments: - Heavily involved in the successful pitch for the largest radio account in the UK - Helped to significantly grow Ocado’s home delivery business, through a highly innovative local buying approach