Arun Andiselvam Email & Phone Number

Never planned, but I accidentally stumbled into entrepreneurship in 2008. My plan was starting a non-IT business with few friends, but fate led me into the world of Information Technology. After all, who can defeat destiny, right?I launched my first business brand, 'Hitasoft,' in 2008. Initially, we primarily concentrated on service projects sourced from various channels. Over time, we developed a robust referral system from our satisfied customers, which ultimately helped us to great success.After successfully running Hitasoft for over seven years, we ventured into creating several Software as a Product (SaaP) offerings, becoming pioneers in the industry as one of the first to offer mobile apps as SaaP products. This innovation attracted entrepreneurs seeking rapid market validation. Subsequently, I introduced a new brand, 'AppKodes,' aiming to help entrepreneurs aiming for a quick Go To Market strategy.AppKodes became our primary focus, and we further developed it, creating nearly 15 Software as a Product (SaaP) offerings. AppKodes soon emerged as a top global brand, recognized by our clients and leads as the industry leader.Diversifying the business wasn't an easy decision. I stepped out of my comfort zone because I didn't want to settle for the same routine, even though it was successful. I know it was bit late, but I decided to move on. I was planning to create a SaaS product as SaaS industry is becoming popular in India. In 2019, the idea came to life, and we named the brand 'Serpple'.In 2022, I realized that the blockchain industry would be the next revolution. We began developing our NFT marketplace script as a SaaP product and released it the same year. A few customers are already using it for their own marketplaces.Now, I am focusing more on 'SEOScrum,' a unique business module for SEO agencies and SEO teams, enabling better collaboration and productivity with the power of Scrum.The next one is on the pipeline is “Accounthings.co” - An Accounting Software For SMBs.

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  Madurai Kamaraj University

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