Senior Product Marketing Manager
Current> Developing and implementing GovNet’s accounts-based marketing (ABM) plan to align sales and marketing functions and significantly increase demand for sponsorship and exhibition products. > Using inbound marketing techniques to drive a high quantity of high-quality leads for sales teams across the business. > Working closely with the commercial team to identify target markets and key accounts and ensure we develop messaging, content and opportunities that attract them to our product portfolio. > Executing multi-channel marketing campaigns to generate interest and prospects for the sales teams across GovNet > Providing marketing support to sales teams across the business to ensure they have the resources and insights available to drive greater lead conversion and close more deals. > Supporting GovNet’s digital transformation through developing company wide data strategy and CRM Processes to drive efficiency, governance and best practice. > Developing and maintaining a sales marketing database using gated content that drives data capture and timely email and digital campaigns. > Working with internal teams to strengthen the brand identities for individual product lines and ensure brand guidelines are adhered to. > Developing customer success stories and thought leadership geared towards educating key buyer personas on the benefits of partnering with GovNet. > Conducting research on sales prospects and customers and share insights with internal product teams to drive new commercial product development. > Keeping on top of the competitor landscape, direct and indirect to identify new revenue making opportunities to serve potential and existing customers. > Ensuring our customers feel part of our communities and provide content, connections, and support to further their aspirations and achieve their business objectives to drive customer satisfaction and lifetime value.
