I am into 17+ Years of experience.The Last 12+ Years works as a RETAIL ZONAL MARKETING HEAD SALES work as a Various Domain in FMCG,HORECA,QSR,RETAIL MARKETS,RETAIL OUTLETS, RESTAURANT'S,RETAIL STORES & SHOPS,WOMEN'S,KID'S,WEAR,FOOD,MASALAS, SPICES,SNACKS,RTE,RTM,RTC,HORECA,SWEETS, SAVOURIES, GROCERIES.PRODUCTS, FIFO,LIFO,NEW PRODUCT DEVELOPMENT, PRICING,SALES FORECASTING,RETAIL MARKET STORES & OUTLETS,MANAGEMENT,BUDGETING, COSTING,MARKET RESEARCH, ANALYSIS, DECISION MAKING,PRODUCT DEVELOPMENT, DATA ANALYSIS,RETAIL SUPPLY CHAIN, INVENTORY MANAGEMENT, FIFO,LIFO,VISUAL MERCHANDISING,MARKET DEVELOPMENT, RETAIL MANAGEMENT, ATL, POSM,BTL,GT,MT,NEW OUTLETS LAUNCHING,COCO,FOFO ROI,AOP,P&L,GTM,ABP. STORE PLANNING,MY TEAM SIZE 50 (RETAIL SHOP MANAGER, VISUAL MERCHANDISING MANAGER,CLUSTER MANAGER,DIGITAL MARKETING,BRANCH MANAGER,KEY ACCOUNT MANAGER,CATEGORY MANAGER,FRANCHISE MANAGER, ASM,RSM,SALES HEAD,TRADE MARKETING)I joined the company in June 2012 At the time the company turned over 75 Cr At Presently 450+ cr Company Handling the Business Planning & execution of Trade Marketing activities like Trade Schemes, Loyalty programs, ATL,BTL,BRAND ACTIVATION, Incentive design, Negotiation, Display Execution, MARKET MIX,PENETRATION.•Manage sales to create partnerships in respective General Trade & Modern Trade market and build strong long-term strategic commercial relationships with key outlets & distributors.•Brand Management: Maintaining and enhancing the company's brand image and ensuring consistent messaging across all channels.•Conduct regular visits to retail outlets to assess product availability,visibility, and merchandising standards. •Coordinate with distributors and wholesalers to ensure timely delivery and replenishment of products to retail stores.•Campaign Management:Overseeing advertising campaigns, promotions, and product launches.CORE COMPETENCIES: ● Pricing and Profitability● Consumer Insights● MBO (Ladies Wear & Kids)● HoReCa,B2B &B2C,Retail Stores● Sales Performance Analysis and Reporting.● Vendor Management,Financial Management● Collaboration, Food & Snacks, ROI● Cost Management,Events,LIFO,COCO,FOFO● FOOD PROCESSING,Cost Control,P&L● Profitability 15% to 20% (Every Years)● Media Planning & Buying● AOP &ABP,GT & MT, Budgeting 5%● Cost Management,Cost control● Sales Fore casting &Budgeting● Events & PRO,,Sales Promotions● ATL & BTL,Brand Promotion,Brand Activations● Store Management, NPD● Market Research & Analysis● Women’s & Kids wear,Pricing● FMCG & RETAIL,RESTAURENT’S
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Consultant Retail Head Sales Tn & PondyHgv Foods Pvt Ltd Aug 2024 - Nov 2024Chennai, Tamil Nadu, India•The work closely with various teams including marketing, sales, supply chain, and product development to develop and implement effective category strategies that drive growth and profitability. •Develop and execute category plans and strategies to achieve sales, margin, and market share targets.•Conduct market analysis, including competitor analysis, consumer trends, and industry dynamics, to identify opportunities and threats within assigned categories.•Collaborate with cross-functional teams to develop new product concepts, packaging, and pricing strategies.•Manage product assortment, including selection, introduction of new products, and rationalization of existing products. •Analysis sales data and consumer insights to identify opportunities for growth and optimization within categories.•Monitor and evaluate category performance against KPIs and make recommendations for improvements.•Build strong relationships with suppliers and negotiate favorable terms and agreements to optimize category profitability.•The Stay updated on industry trends, emerging technologies, and best practices in category management.•Prepare and maintain annual sales and distribution plans to deliver budgeted revenue, profit, and brand equity targets for the year based on category and channel.•Set up and manage the general trade distribution network to increase market penetration.•Market Expansion: To increase brand presence and sales, identify new market opportunities, channels, and potential partners within the general trade sector. Monitor sales performance, analyze trends,& identify opportunities for improvement.•Sales Strategy Development: Develop and implement a comprehensive sales strategy to achieve revenue and market share goals within the general trade segment.•Keep the marketing budget in check•Track KPIs on a regular basis and present reports.•Conduct market research and analysis to identify opportunities for growth&innovation across different product categories.
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Zonal Retail Head Marketing & Sales OperationsIyengar Foods & Restaurant'S (Grocery Retail Fashion Qsr Horeca Fmcg) Ameya Groups Jun 2012 - Oct 2023Chennai, Tamil Nadu, India•ROI|GTM|EVENTS|PRO|45 RESTAURENTS New STORES LAUNCHING|•TRADE MARKETING|MARKET ANALYSIS•SALES PERFORMANCE & ANALYSIS REPORTING •MARKET RESEARCH &ANALYSIS•Increased Brand Visibility•ANNUAL GROWTH 20%-25% EVERY YEAR •MEDIA PLANNING & BUYING •FIFO|LIFO|ATL|BTL ACTIVATIONS•BRAND PROMOTION •STRATEGIC PLANNING •STOCK MANAGEMENT•GUIDANCE & MENTOR •LEADERSHIP •Sales Targets & Performance: Achieve monthly, quarterly, and annual sales targets, driving consistent revenue growth across the HORECA channel.•INVENTORY MANAGEMENT •MARKET PENETRATION•FINANCIAL MANAGEMENT•VENDOR MANAGEMENT•GT|MT|RETAIL STORES|COCO|FOFO•Market trends and analysis media planning frequently reach average OTS CPRP GRPs packages data bases BARC, IRS, MAP, RAM TGI of TV.•REVENUE GENERATION.•COST MANAGEMENT•BRAND MANAGEMENT•CAMPAIGN MANAGEMENT •MARKET PLAN & BUDGETING •CATEGORY MANAGEMENT •TRADE MARKETING•RISK MANAGEMENT & COMPLIANCE •SUPPLY CHAIN MANAGEMENT •RESTAURANTS|SWOT ANALYSIS•VISUAL MERCHANDISING•ANNUAL MARKET BUDGETING 3%-5% •DATA MANAGEMENT & ANALYSIS •NPD|NEW STORES•GROCERIES PRODUCTS •FRANCHISE DEVELOPMENT•SUPER MARKET|RETAIL OUTLETS •RETAIL SHOWROOM.•TEXTILE MANAGEMENT •ONLINE STORES & OFFLINE STORE •DATA MINING•PRODUCT,PRICE,PROMOTION,PLACE,PEOPLE,PROCESS,PHYSICAL EVIDENCE•DEALERS & DATA MANAGEMENT•CHANNEL STRATEGY•PRODUCT STRATEGIC • BRAND/CATEGORY INNOVATION • MONITOR BRAND PERFORMANCE,•FOOD & SNACKS •WOMEN'S & KID'S WEAR •COOKING OIL, RTE,RTM,RTC•MASALAS & SPIECES •RESTAURANTS,SWEETS&SAVOURIES•HORECA•STORE EXPANSION & LAYOUTS•RETAIL MANAGEMENT•B2B & B2C MARKETING & SALES•Lead and motivates a team of sales representatives to achieve sales targets and KPIs.•Collaborate with marketing and product teams to develop sales collateral, promotional materials, and product strategies.•Ensure the implementation and maintenance of brand guidelines in all packaging and POSM material.
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Assistant ManagerIyengar Foods & Restaurents (Ameya Group) Jun 2012 - Jan 2014Chennai Tamilnadu India•BRAND PROMOTION •BRAND MANAGEMENT•RETAIL OUTLETS•LAUNCHING NEW STORE'S •ATL|BTL•BRAND ACTIVATION|EVENTS •MEDIA TV RADIO MAGAZINE•ROAD SHOWS|MALL ACTIVATION•B2B MARKETING|B2C SALES•Team Leadership and Management•STRATEGIC PLANNING•MARKETING STRATEGY•CAMPAIGN MANAGEMENT•STAKEHOLDER COMMUNICATION• MARKET FORECASTING • CROSS FUNCTIONAL COLLABORATION• BUDGET MANAGEMENT• Market Research & Analysis• Digital Marketing and Online Presence.• Marketing Planning & Budgeting 3% -5% • GTM|B2B SALES|B2C MARKETING• Pricing and Profitability•VISUAL MERCHANDISING • Team Management• Budget Management• Vendor Management• NPD|PRO• Marcom &Corporate Communications•RETAIL MARKET DEVELOPMENT • DATA ANALYSIS FORECASTING •HORECA|ROI|P&L• Market Research & Analysis•RETAIL MARKET•NEW LAUNCHING STORES• Brand visibility•Branded network expansion • MIS and budgets •Annual Sales Growth 20% • BRAND COMMUNICATION • DIGITAL MARKETING • MARKET ANALYSIS& PLANNING •RESEARCH YOUR TARGET AUDIENCES •CONDUCT MARKET RESEARCH •BUDGETING PLAN • RETAIL OUTLETS • BRAND TRACKING• frequently reach average OTS CPRP GRPs packages data bases BARC, IRS, MAP, RAM TGI of TV.• Pricing Studies & Budgeting • Media Planning & Buying • Events|PRO • Competition analysis • Brand budget planning • Price benchmarking with competition • Positioning etc. through various intelligence reports (AC Nielson, IMRB, Mintel, Euromonitor)• Retail Visibility- Planning & Execution of Retail visibility targets set as per corporate prescribed guidelines.•Product development, pricing, and supporting new product launches , Execute as per plan by proper communication down the line to Regional Trade Marketing teams and Sales teams.•Brand Management: Maintaining and enhancing the company's brand image and ensuring consistent messaging across all channels.Campaign Management: Overseeing advertising campaigns, promotions, and product launches.
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Senior ExecutiveVision Pro Media Agency Fmcg Retail Textile Apparel Jun 2008 - May 2012Chennai Area, India•BRAND MANAGEMENT•MEDIA PLANNING|MEDIA BUYING •BRAND PROMOTION& ACTIVATION • IN-STORE BRANDING •CELEBRITY MANAGEMENT •TV,RADIO,MAGAZINE •Advertising|Media|Events|Pro•Productions|Events concepts •Budgeting|GTM|Branding•Team Management•Marketing Strategy•Research, Analysis,•Media Planning and Buying•Media release|FMCG|RETAIL|TEXTILE•APPAREL|MARKETING BUDGET •MARKET RESEARCH ANALYSIS •GTM|P&L|ROI|EVENTS|DATA Analysis•Through various intelligence reports (AC Nielson, IMRB, Mintel,Euromonitor).•Market trends and analysis media planning frequently reach average OTS CPRP GRPs packages data bases BARC, IRS, MAP, RAM TGI of TV.•Product development, pricing, and supporting new product launches ,Execute as per plan by proper communication down the line to Regional Trade Marketing teams and Sales teams.Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision, and value proposition for the short as well as the long term.•Planning and execution of communications and media actions across offline, online, and social media.•The strong budget and resource management skills- allocation and management of budgets to maximize ROI of campaigns and strategies•Developing Marketing Strategy: Creating and implementing comprehensive marketing plans aligned with business objectives.•Brand Management: Maintaining and enhancing the company's brand image and ensuring consistent messaging across all channels•Campaign Management: Overseeing advertising campaigns, promotions, and product launches.•Market Analysis and Intelligence: Continuously monitoring market trends, competitor activities, and customer preferences to identify opportunities and threats, thereby informing strategic decision-making and product development initiatives.•Budgeting and Forecasting: Developing sales budgets, forecasting sales projections, and managing resources effectively to optimize sales efficiency and drive profitability.
Arun K Education Details
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Marketing -
Dbtr National Hr Sec SchoolA -
Bharathidasan University, TiruchirappalliA
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Bharathidasan University, TiruchirappalliA
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Dbtr National Hr Sec SchoolA
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National Higher Sec SchoolA
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Raj Matriculation Hr Sec School
Frequently Asked Questions about Arun K
What is Arun K's role at the current company?
Arun K's current role is GROCERIES|FOOD PROCESSING|FMCG|GTM|RETAIL|TEXTILES|WOMEN'S &KID'S |VEG RESTAURANT'S|MEDIA AGENCIES|P&L|NPD|FOOD|SNACKS|QSR|COCO|FOFO.
What schools did Arun K attend?
Arun K attended University Of Madras, Bharathidasan University, Dbtr National Hr Sec School, Bharathidasan University, Tiruchirappalli, Bharathidasan University, Tiruchirappalli, Dbtr National Hr Sec School, National Higher Sec School, Raj Matriculation Hr Sec School.
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