FLOORING SUPPLIERS | DEMAND FORECASTING- Identified sister products for a new product introduced in the market by creating a Product Similarity engine using product attributes and demand pattern. This engine was used by the demand forecasting team to increase the accuracy of the new product forecast which bettered the average industry standards by more than 10%- Created a framework to determine the dominant color palette close to human perception from a product's image. These color… Show more FLOORING SUPPLIERS | DEMAND FORECASTING- Identified sister products for a new product introduced in the market by creating a Product Similarity engine using product attributes and demand pattern. This engine was used by the demand forecasting team to increase the accuracy of the new product forecast which bettered the average industry standards by more than 10%- Created a framework to determine the dominant color palette close to human perception from a product's image. These color palettes proved to be the major contributor in identification of sister productsRETAIL | CUSTOMER INSIGHTS - Supported the marketing team in their targeting efforts, by building an automated ML framework which predicts the propensity of a customer to purchase, the number of days to next purchase, the merchandise the customer is most likely to purchase in and the marketing vehicle he is most affined to Show less

RETAIL | CUSTOMER INSIGHTS- Was recognized and picked out to lead a team of 14 analysts in providing support for the Holiday season during the most critical phase of the engagement- Analysed the sentiments of customers towards pick-up services offered, by performing Topic Modelling on customer feedback data and provided actionable recommendations to facilitate great customer experienceRETAIL | MERCHANDISING & OPERATIONS- Designed and developed a completely automated… Show more RETAIL | CUSTOMER INSIGHTS- Was recognized and picked out to lead a team of 14 analysts in providing support for the Holiday season during the most critical phase of the engagement- Analysed the sentiments of customers towards pick-up services offered, by performing Topic Modelling on customer feedback data and provided actionable recommendations to facilitate great customer experienceRETAIL | MERCHANDISING & OPERATIONS- Designed and developed a completely automated interactive tool powered with near real time data. It is used by more than 100 stakeholders including the VP of Holiday insights and reduced the number of descriptive analysis by 60%- Forecasted the back to school season sales with 95% accuracy for specific portfolios, which was used to design promotional campaigns- Developed a framework for brand architecture by encompassing techniques like forecasting, demand transference and customer churnSHOPPER MARKETING | CAMPAIGN MANAGEMENT- Assisted the VP of Strategy of an US based marketing agency through various stages of Campaign design along with measurement of its levers - Built a one stop interactive tool for Workforce allocation and Management across various departments like creative design, accounts, finance, management etc. Show less