Leading the Marketing Mix (ROI & Sponsorship ROI) analysis for the biggest Alcoholic Beverage giant and for a French automobile giant

- Optimizing Ad ROI using Programmatic Media tool ClickCast of AppCast- Create campaigns to manage incoming traffic by managing bidding, budget, and vendor (Publisher) management and set rules to optimize CTR & eliminate waste clicks- Real-time reporting dashboard and data analysis using Google Digital Studio & Tableau dashboards- Vendor selections through test and control analysis (example: A/B test)

- Working with client/client partners to understand the Business questions and devising solutions to answer them- Major Business questions handled: Competitive pricing, what to promote and how to promote, Portfolio management, New Product development (test and control models – commonly referred as Match Panel Analysis), Promotional strategy management (Promotion spacing, Promotion sequencing and optimizing Base Sales Recovery post promotions)- Hands on experience with Modeling on Nielsen RMS (Retailer Measurement Services), CPS (Consumer Panel Services) data and Retail Direct data- Driving and leading process automation and documentation for the modeling team- Technical SPOC for Incident Management (incidents related to Nielsen data and proprietary modeling platform which is SAS Based)

Social media Campaign Strategy Building - Setup - Optimization.Performance Analytics.ROI Reporting.Generating Objectives (Brand Awareness, Trafficking, Leads as per clients need).Google Analytics to get trafficking report and changing the forward strategies.