Senior Manager
Current
Oct 2022 - Present
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Arun Kumar B S Email & Phone Number
Senior Manager @ Nielsen | Ex-TCS | 11+ Yrs Analytical Experience
at
Nielsen
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✓ Verified August 2026
3 data sources
Profile completeness 86%
Current company
Role
Senior Manager @ Nielsen | Ex-TCS | 11+ Yrs Analytical Experience
Location
Bengaluru, Karnataka, India
Company size
Who is Arun Kumar B S? Overview
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Quick answer
Arun Kumar B S is listed as Senior Manager @ Nielsen | Ex-TCS | 11+ Yrs Analytical Experience at Nielsen, a with 41297 employees, based in Bengaluru, Karnataka, India. AeroLeads shows a matched LinkedIn profile for Arun Kumar B S.
Arun Kumar B S previously worked as Senior Manager at Nielsen and Programmatic Media Specialist at Joveo. Arun Kumar B S holds Executive Mba, Finance And Marketing from Dayalbagh Educational Institute.
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Nielsen
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Profile bio
About Arun Kumar B S
- Marketing Research professional with 11+ years of experience working in a cross-country and cross-cultural global workplace- Highly skilled in Marketing Mix ROI, Price and Promotion Analysis and optimization - Directly consulting clients to improve their Media Planning and Product Pricing tactics- I demonstrate – keen attention to detail, minimal turn-around time and an effective team play
Current workplace
Arun Kumar B S's current company
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Nielsen
8 roles
Arun Kumar B S work experience
A career timeline built from the work history available for this profile.
Programmatic Media Specialist
Jun 2021 - Aug 2022
Manager -Client Success
Jan 2021 - May 2021
Senior Executive
Leading the Marketing Mix (ROI & Sponsorship ROI) analysis for the biggest Alcoholic Beverage giant and for a French automobile giant
Feb 2018 - Jan 2021
Digital Media Analyst
Horizontal Integration India
- Optimizing Ad ROI using Programmatic Media tool ClickCast of AppCast- Create campaigns to manage incoming traffic by managing bidding, budget, and vendor (Publisher) management and set rules to optimize CTR & eliminate waste clicks- Real-time reporting dashboard and data analysis using Google Digital Studio & Tableau dashboards- Vendor selections through test and control analysis (example: A/B test)
May 2017 - Feb 2018
Senior Business Analyst
- Working with client/client partners to understand the Business questions and devising solutions to answer them- Major Business questions handled: Competitive pricing, what to promote and how to promote, Portfolio management, New Product development (test and control models – commonly referred as Match Panel Analysis), Promotional strategy management (Promotion spacing, Promotion sequencing and optimizing Base Sales Recovery post promotions)- Hands on experience with Modeling on Nielsen RMS (Retailer Measurement Services), CPS (Consumer Panel Services) data and Retail Direct data- Driving and leading process automation and documentation for the modeling team- Technical SPOC for Incident Management (incidents related to Nielsen data and proprietary modeling platform which is SAS Based)
Jan 2017 - May 2017
Business Analyst
Jul 2013 - Dec 2016
Freelance
Freelance
Social media Campaign Strategy Building - Setup - Optimization.Performance Analytics.ROI Reporting.Generating Objectives (Brand Awareness, Trafficking, Leads as per clients need).Google Analytics to get trafficking report and changing the forward strategies.
May 2011 - Jun 2013
Team & coworkers
Colleagues at Nielsen
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YN
Yash Nihalani
Colleague at NielsenDelhi, India
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CB
Cecilia Berenice Merino Zamora
Colleague at NielsenTlalpan, Mexico City, Mexico
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NC
Nanji Cletus Anong
Colleague at NielsenCameroon
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AO
Aryaja Ojha
Colleague at NielsenRanchi, Jharkhand, India
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BD
Bob Denham
Colleague at NielsenTampa, Florida, United States
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RU
Rashmi Upadhyay
Colleague at NielsenVasai Virar, Maharashtra, India
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AA
Anastasia Ardouni
Colleague at NielsenGreece
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SN
Surya Negara
Colleague at NielsenEast Java, Indonesia
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MC
Melissa Clark
Colleague at NielsenDallas-Fort Worth Metroplex, United States
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RB
Rodrigo Betancourt
Colleague at NielsenMiguel Hidalgo, Mexico City, Mexico
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Yash Nihalani
Colleague at NielsenDelhi, India
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CB
Cecilia Berenice Merino Zamora
Colleague at NielsenTlalpan, Mexico City, Mexico
View →
NC
Nanji Cletus Anong
Colleague at NielsenCameroon
View →
AO
Aryaja Ojha
Colleague at NielsenRanchi, Jharkhand, India
View →
BD
Bob Denham
Colleague at NielsenTampa, Florida, United States
View →
RU
Rashmi Upadhyay
Colleague at NielsenVasai Virar, Maharashtra, India
View →
AA
Anastasia Ardouni
Colleague at NielsenGreece
View →
SN
Surya Negara
Colleague at NielsenEast Java, Indonesia
View →
MC
Melissa Clark
Colleague at NielsenDallas-Fort Worth Metroplex, United States
View →
RB
Rodrigo Betancourt
Colleague at NielsenMiguel Hidalgo, Mexico City, Mexico
View →
4 education records
Arun Kumar B S education
Executive Mba, Finance And Marketing
Bachelor Of Science (B.Sc.), Mathematics, Computer Science And Physics
Verashaiva College
Puc, Mathematics, Computer Science, Physics And Chemistry
Govt Ex-Muncipal College
Sslc
Sri Vasavi High School
FAQ
Frequently asked questions about Arun Kumar B S
Quick answers generated from the profile data available on this page.
What company does Arun Kumar B S work for?
Arun Kumar B S works for Nielsen.
What is Arun Kumar B S's role at Nielsen?
Arun Kumar B S is listed as Senior Manager @ Nielsen | Ex-TCS | 11+ Yrs Analytical Experience at Nielsen.
Where is Arun Kumar B S based?
Arun Kumar B S is based in Bengaluru, Karnataka, India while working with Nielsen.
What companies has Arun Kumar B S worked for?
Arun Kumar B S has worked for Nielsen, Joveo, Horizontal Integration India, Tata Consultancy Services, and Freelance.
Who are Arun Kumar B S's colleagues at Nielsen?
Arun Kumar B S's colleagues at Nielsen include Yash Nihalani, Cecilia Berenice Merino Zamora, Nanji Cletus Anong, Aryaja Ojha, and Bob Denham.
How can I contact Arun Kumar B S?
You can use AeroLeads to view verified contact signals for Arun Kumar B S at Nielsen, including work email, phone, and LinkedIn data when available.
What schools did Arun Kumar B S attend?
Arun Kumar B S holds Executive Mba, Finance And Marketing from Dayalbagh Educational Institute.
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