Digital Marketing Professional with 3.3 years hand full of experience currently working with TCS for Search Engine Marketing. Handling 350+ accounts. Working • Analysing and Optimizing paid search campaigns in Google AdWords and Bing.• Execute tests, collect and analyse data to identify trends and insights in order to achieve maximum ROI in paid search campaigns• Track, report and analyse website analytics.• Strategic planning of SEM and PPC campaigns.• Creative ad copy and… Show more Digital Marketing Professional with 3.3 years hand full of experience currently working with TCS for Search Engine Marketing. Handling 350+ accounts. Working • Analysing and Optimizing paid search campaigns in Google AdWords and Bing.• Execute tests, collect and analyse data to identify trends and insights in order to achieve maximum ROI in paid search campaigns• Track, report and analyse website analytics.• Strategic planning of SEM and PPC campaigns.• Creative ad copy and landing page writing for paid search engine marketing campaigns.• Performing keyword research, expansion and optimization for SEM campaigns.• Generating campaign performance, SQR, Geo-Targeting reports for clients and sales team for the better understanding of the performance of the campaign and to explore the opportunities and optimize the campaign to achieve the goals Show less