Arun M. Email & Phone Number

Cologne, Nrw, De

Berlin, Germany

✅ Enhanced data management capabilities within HubSpot. Developed and implemented with the help of BizOps, a dynamic "Notes" field property that efficiently consolidates updates from Executive Client Partners (ECPs).✅ Conduct a thorough analysis of various lead stages, collaborating closely with the Sales team in weekly standup meetings to identify and address any anomalies in CRM metrics.✅ Perform comprehensive assessment and examination of the user journey, meticulously analyzing the progression from Visitor to SQL, and from Opportunity to Customer.✅ Successfully identified a cost-effective alternative for lead generation and a content marketing tool in Marketing Tech Stack, reducing expenses by a remarkable 20%. This strategic move not only allowed us to maintain the quality of our marketing strategy but also freed up valuable resources for other impactful marketing endeavors.✅ Ensure precise tracking mechanisms, particularly during offline or external events, and meticulously categorize contacts in HubSpot to accurately capture their interactions during these events.✅ Strategically segment audiences for monthly newsletters, catering to both Clients and Prospects. Implement a systematic process to remove unengaged and invalid (such as bounced or unsubscribed) contacts from previous distributions, thereby enhancing the overall quality of CRM data.

United Arab Emirates

✅ Identified and resolved a critical UTM tracking issues, significantly enhancing the effectiveness of paid ad campaigns and lead generation. This was pivotal in rectifying the tracking system, contributing to the project's scalability and long-term success.✅ Spearheaded a comprehensive marketing email testing cycle, delivering invaluable insights that optimized forthcoming email performance.✅ Built dashboards and reports within HubSpot to show essential status quo and period change of essential Marketing KPIs.

Berlin, Germany

✅ Drive B2B lead generation, user engagement, revenue growth, and customer retention throughemail automation, workflows, and campaigns via the HubSpot Marketing platform and form data-driven decisions for future campaigns based on data from HubSpot and various other inbound channels (paid social).✅ Segment lists based on behaviours like past email engagement and website interactions.✅ Developed documentation and road maps for processes, A/B tests, and promotions that succeedthrough email.✅ Leverage the CRM platform aligning to stakeholder needs and ensuring a positive, rewardingexperience for our sales team members.✅ Collaborate with Event and Employer Branding teams for Internal and External events that promote product promotion by setting up marketing assets such as Landing Pages, Automated Emails, and integration with third-party tools that help to collect Feedback (NPS) and also with video event platforms such as Livestorm.

Cologne Area, Germany

✓ Worked with HubSpot (CMS , CRM - Sales and Marketing) and SendInBlue(Landing pages, E-mail and Workflow Automation) platforms.✓ Monitored and evaluated the performance of all existing marketing campaigns and assisted in the creation of content for social media.✓ Optimized SEO (On-page with technical optimization including Structured data markup for FAQ, Q&A, Product and Event page types) and page speed optimization for marketing assets such as web & landing pages.✓ Utilized tools such as Hotjar, VWO to understand user behaviour and improve page structure and content to increase conversions.✓ Designed UI in Figma for CMS and mockup for Web Apps.

Cologne Area, Germany

Mandatory internship as part of the course curriculum for university for 16 Weeks.

Cologne Area, Germany

✓ Creation and analysis of online marketing reports with Google Data Studio featuring XOVI tool.✓ Construct, modify and publish Landing pages, E-mail templates for various clients via Hubspot.✓ Create and promote creatives for various corporate events.✓ Analysis of SEO performance for B2B business websites and suggest possible improvements.✓ Writes and publishes online/inbound/digital marketing articles on the Medium blog.✓ Heatmaps analysis & report using VWO and Google Optimize.

Cochin Area, India

• Analyze web traffic metrics and suggest solutions to boost web presence.• Monitor SEO/SEM, marketing and sales performance metrics to forecast trends.• Build strong clients relationships through social media interaction.• Keep up-to-date with our audience’s preferences and proactively suggest new campaigns.

Cochin Area, India

• Work alongside Website Designers, Developers and marketing executives to create efficient and innovative promotional solutions.• Determine length and timing of promotions, especially PPC Campaigns through Google Adwords and Facebook Adverts.• Identify and filter potential audience for audience-targeted clients.• Organize Website Monetization using Google AdSense for earning revenue of the Website.• Measure ad effectiveness and optimize if needed.• Create, implement and track conversions for measuring actions done on the website such as purchase, click on a button, video played etc.• Realize and implement the right medium for Facebook Ads such as Video, Image or Post based on maximum audience reach.• Combine with Creative staff to provide effective and innovative marketing strategies.• Prepare competition analysis of related websites in comparison to client's website.• Assist in designing and sending promotional emails to promote a brand or business.• Co-operative working with Website designers & developers in producing SEO friendly websites of good User Interface (UI) and User Experience (UX).• Recover and re-optimization of websites which had the lowest factors of SEO.

Cochin Area, India

Direct involvement in SEO and SMO services and its outcomes.Search Engine Optimization (SEO)• Complete On-page and Off-page optimization for Websites including Schema Markup and Link Building.• Setup and monitoring of Google and Bing Webmasters & Google Analytics.• Content optimization according to SEO targeted keywords.• Keyword Analysis and Website Auditing.• Follow up reporting and analysis.Social Media Optimization (SMO)• Page creation & optimization of Facebook, Google Plus, Twitter, Pinterest, LinkedIn, YouTube and more.• Business Listing on Google My Business, Bing Places and other local business directories and classifieds.• Post Engagement with notable increase in Fans or Followers.• Setup and maintenance of blogging platforms such as Blogger, WordPress and Tumblr.• Setting up and managing accounts in social media mobile applications such as Instagram.• Setup Foursquare, Trip Advisor etc.and other related accounts for clients.• Submitting articles to highly ranked Social Media Bookmarking websites and directories.

Vytilla

• Creation, Management and Analysis of various PPC Campaigns of local as well as overseas clients.• Promoted Social Media Marketing (SMM) with Facebook Adverts and thereby increasing traffic and engagement to the page, posts and home website.• Organized ZEDO Ad Server Campaigns which published ads on partnered websites.• Comprehensive On page and Off Page SEO for various Business and Enterprise websites.• Managed several social media pages for various clients in Facebook, Twitter, Pinterest and Google Plus.• Prepared Client Emails for Business Development and Technical Assistance.

Cochin Area, India

• Experimented with different SEO and SMO Techniques.• Content optimization according to SEO targeted keywords.• Post Engagement in various social media platforms with notable increase in Fans or Followers.• Setup and maintenance of blogging platforms such as Blogger, WordPress and Tumblr.• Setting up and managing accounts in social media mobile applications such as Instagram.• Submitting articles to highly ranked Social Media Bookmarking websites and directories.

Kakkanad, Cochin

• Web Application Development on JAVA and J2EE platforms. • Bridging connections between MySQL database and front end HTML.• Experimenting in Spring and AWT frameworks.