Lead the entire Planning & Development, Marketing, Student Services and Placements for all the business of the Organisation. • Developed and implementation of annual business plans, movement of an institution to a University• Business plan and implementation strategies, moving it to be a profitable center• Spear heading new initiative for the group, International School, University Programs, Executive programs other certificate programs.• Increase Brand awareness, thereby… Show more Lead the entire Planning & Development, Marketing, Student Services and Placements for all the business of the Organisation. • Developed and implementation of annual business plans, movement of an institution to a University• Business plan and implementation strategies, moving it to be a profitable center• Spear heading new initiative for the group, International School, University Programs, Executive programs other certificate programs.• Increase Brand awareness, thereby increasing business at the University Show less

Lead the entire marketing function for all the business of the Organisation. • Developed and implementation of annual marketing plans that resulted in doubling the application received by the institution in an environment where Management education faces challenges.• Drove the development and implementation of media strategies, moving it from traditional approach to Digital & Social Media Marketing, reducing CPL & CPA.• Increased educational consultant participation in national… Show more Lead the entire marketing function for all the business of the Organisation. • Developed and implementation of annual marketing plans that resulted in doubling the application received by the institution in an environment where Management education faces challenges.• Drove the development and implementation of media strategies, moving it from traditional approach to Digital & Social Media Marketing, reducing CPL & CPA.• Increased educational consultant participation in national and local marketing initiatives, reaching out across India.• Directed development of business-to-consumer, business-to-business and customised programs for various needs.• Spear heading new initiative for the group, International School, University Programs, other certificate programs.• Developed and implemented consumer research designed to improve results of our sales promotions. Show less

• SAP Implementation for Student Lifecycle Management: Functional expert designing the business processes for customized SAP solution for Student Lifecycle Management• Planning : Market Potential , Customer Target Group Identification, Budgeting, Project / Campaign executions, Program Monitoring Feedback & Analysis• Lead Management: Implemented robust Lead generation & Management Platform for efficient customer acquisition and conversion processes through CRM and advanced… Show more • SAP Implementation for Student Lifecycle Management: Functional expert designing the business processes for customized SAP solution for Student Lifecycle Management• Planning : Market Potential , Customer Target Group Identification, Budgeting, Project / Campaign executions, Program Monitoring Feedback & Analysis• Lead Management: Implemented robust Lead generation & Management Platform for efficient customer acquisition and conversion processes through CRM and advanced analytics.• Customer Acquisition: On ground Implementation of end-to-end customer acquisition and Loyalty Management processes and techniques from the Ground Level• Systems & process Integrations: Enabled seamless 360 degree cross functional Systems integrations for the Customer acquisition processes – the integrations include integrations with CTI (Contact centre), CRM (Marketing front), SIS (Admin & back end functions), COGNOS ( analytics ) and FICO ( Finance & Accounting) systems.• Contact Centre Management: Managing Contact centre operations for achieving increased growth and profitability; and initiating market development techniques.• Other Initiatives: End to End Contact Centre Management for 3 campuses and Distance Education Businesses, Implemented Advanced analytical / predictive models for customer insights and Cross sell and up sell Process, Process Audits for various Education Verticals Show less

- Hands on Experience in Building Channel and networks for products & services- Proficient in Identifying, recruiting, training and managing Channel partners - Creating and enabling channel policy- Adept in Identifying Channel member strengths and aligning them with Organizational Objectives- Providing ground level support, expertise and advise to Channel partners for Market development- Partner Management , Performance Tracking, Conflict resolution and Negotiation expertise