Arun Prasanth

Arun Prasanth Email and Phone Number

Performance Marketing Strategist @ IDP India
Chennai, TN, IN
Arun Prasanth's Location
Chennai, Tamil Nadu, India, India
About Arun Prasanth

Digital advertising expert and enthusiast with 6+ years of experience in Programmatic advertising, DFP, Advertiser Operations, Account Management, Campaign Optimizations, Campaign Trafficking, Campaign Analytics, Reporting and Client Servicing.In-depth online marketing and advertising work experience combined with enhanced technical skills. An effective communicator and a good team player with strong analytical, problem solving and organizational abilities.Using GTM for HTML pixel implementation and monitoring the pixels which are piggybacked with Third party pixels. Analyze the clients site and Advice the proper conversion points to implement the pixel.Expertise in retargeting campaigns and having experinece in various channel Display, mobile and video campaigns, Social Retargeting Advanced Excel (Pivot, Vlookup, Hlookup, charts)Have knowledge in Saleforce CRM, Hot office(SAP)Data studio, Power BI, Tableau(midlevel)Power AutomateJIRAAMOBEE DSP, Admedo, Google Admanager (DFP), Display 360AppnexusRecognized as a problem solver with strong technical knowledge.Doing Multitasking.Good Team player

Arun Prasanth's Current Company Details
IDP India

Idp India

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Performance Marketing Strategist
Chennai, TN, IN
Website:
idp.com/India
Employees:
804
Arun Prasanth Work Experience Details
  • Idp India
    Performance Marketing Strategist
    Idp India
    Chennai, Tn, In
    View
  • Idp Connect
    Technical Account Manager
    Idp Connect Sep 2019 - Present
    Chennai Area, India
    Run Programmatic display, mobile and video campaigns in Adform & Admedo DSP for APAC, EMEA, US and Canada partner university clients. Also optimize the campaign to reach the CTR and conversion rate benchmark. Handling campaigns in Google Ad manager (DFP) for the education & IELTS related publishers like IDP.com, Hotcourses, Complete University guide, Whatuni.Using Facebook Ad manager for the UK & Australian partner university clients.• Using GTM for Conversion pixel implementation and Google analytics for audience segmentation. • Create reports using Data Studio, Power BI and Excel• Do ad operations & Creative auditing (GIF, HTML, Jpg, Third Party)• Trouble shooting, monitoring & optimizing the campaigns in order to solve the under delivery and over delivery performance.• Strong familiar knowledge with industry standard knowledge of third party ad serving programs, including Audience targeting, Retargeting, Contextual, Content Targeting, Prospect Targeting Etc.
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  • Bizdata Technologies Private Limited
    Senior Adtrafficker/Digital Marketing Executive
    Bizdata Technologies Private Limited Jul 2017 - Sep 2019
    Chennai Area, India
    Setting up the Campaigns on multiple DSP platforms - AMOBEE(Turn), Doubleclick Bid manager(DBM) - Mid levelResponsible for Managing and optimizing campaigns for the APAC, EMEA, NA regions.Trafficking, Managing and QA'ing online advertising campaigns like display, Mobile, Video and Social(Midlevel).Providing Excellent services for various accounts to Account managers and sales team.Creating data insights reports, Geo, demographic reports for the clients by using the stored audience dta details.Troubleshoot the discrepancy issues(Impressions,clicks) and PMP, programattic delivery issues.Use to provide the reports to Account managers regarding the impressions, clicks, actions,viewability, completions are fine at both end(Amobee platform and 3rd party side)use to manage the team depending on my shift.Creating Tableau, Nielsen reports. Have knowledge of salesforce CRM (version 1.0 and lightning version 2.0) CRM (www.salesforce.com)
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  • Bizdata
    Junior Adtrafficker/Ad Operations Specialist
    Bizdata Jul 2014 - Jun 2017
    Chennai Area, India
    Working in a Amobee DSPTraffic Placements, Ads, creatives in Amobee and Doubleclick.Test and modify Javascript, Iframe, HTML,Innovid(vast/Vpaid) tags and anyother 3rd party creatives. Troubleshoot Creatives rejection in Adx and Appnexus.Working with all types of creatives like GIF, JPG, HTML, Flash and video.Confirmation of all ads running on supported browsers. Make sure that ads load correctly and click through is redirecting to the desird web page.Direct client interaction through Hangouts.Managing day to day servicing needs of clients and their requestsUse to perform on QA part to check all the trafficking is worked correctly.
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Arun Prasanth Skills

Microsoft Office Microsoft Excel Microsoft Powerpoint Digital Marketing Mobile Advertising Google Adwords Ad Optimization Online Advertising Campaign Management Social Media Marketing Digital Marketing Experience Tableau

Arun Prasanth Education Details

  • M.A.M. College Of Engineering And Technology
    M.A.M. College Of Engineering And Technology
    Electrical, Electronics And Communications Engineering

Frequently Asked Questions about Arun Prasanth

What company does Arun Prasanth work for?

Arun Prasanth works for Idp India

What is Arun Prasanth's role at the current company?

Arun Prasanth's current role is Performance Marketing Strategist.

What schools did Arun Prasanth attend?

Arun Prasanth attended M.a.m. College Of Engineering And Technology.

What skills is Arun Prasanth known for?

Arun Prasanth has skills like Microsoft Office, Microsoft Excel, Microsoft Powerpoint, Digital Marketing, Mobile Advertising, Google Adwords, Ad Optimization, Online Advertising, Campaign Management, Social Media Marketing, Digital Marketing Experience, Tableau.

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