Leads the Strategic Media Unit (SMU), which closely works with client teams to drive editor-level engagements and sharpen their media outreach and crisis preparedness and handling.Also looks after the Media Research and Analysis (MRA), the media monitoring, reporting and analysis arm of the company, which also handles regional media relations, media analysis, media databases, stringer management, and translation services, including secondary research.Plays a key role in the organization’s expansion into new markets by supporting clients in their outreach across the length and breadth of the sub-continent through a network of affiliates and representatives