Planning & execution of Digital Marketing Strategies & optimization for Various Brands.

Managing clientele Digital Marketing activities that include but are not limited to: - Managing the marketing team by delegating tasks & ensuring daily, weekly, & monthly targets and KRA's are achieved well on time. - Planning, managing & optimizing Google, Facebook & Instagram Ad campaigns.- Planning & executing digital marketing strategies required for project-specific objectives such as market research, market penetration, branding, & generation of quality leads.- Handling Overall SEO Activities for Company's clientele.- Planning, developing & executing daily, weekly & monthly marketing campaigns & strategies. - Ensuring ORM/PR quality. - Website management - Website content & UI/UX design & development planning & execution. Roll out blog topics, with relevant keywords for client's websites, content marketing & web analytics. - Uploading & managing Product Feed On Google Merchant Center, Facebook Shop & Marketplace.- Manage Google My Business page & Social Media handles for all clients.

Heading a team of marketing professionals ensuring daily, monthly & quarterly marketing strategies & targets are achieved.Chart out Digital Marketing Road Map to ensure KPI’s are well addressed and planned strategies are achieved as per schedule.Strategizing Digital Platform engagements with a focus on Branding & Lead Generation thereby enhancing Digital Presence.Manage all digital marketing channels and social media accounts for Company's B2B and B2C businesses thereby increasing likes & followers and engaging visitors.Planning & executing monthly social media calendar. Balancing promotional posts with the ones that educate, inform, entertain and engage customers. 87.84% increase in website visitors through paid ads and effective SEO practices. Substantially improved website Domain & Page authority. Improved Alexa Website Global Rank from 2,644,565 to 7,75,943 & site rank in India from 1,69,216 to 80,815.Lead generation on Google Ads for as less as INR 11.00/CPC, 36.00/CPA with conversion rates hitting a peak of 112%.Building & executing marketing strategies to acquire new channel clients across multiple geographies in a cost-effective way.ORM - Monitoring & handling customer reviews & queries on Google My Business GBM, Sulekha, Justdial, Mouthshut etc.Developed content for the website blog and wrote effective captions and influenced graphic designs for daily Social Media Posts.

Actively involved in setting up online search and display campaigns on Google Ads & managed the same for various clients. Managed the day-to-day marketing activities across search engines. Collaborating with internal team and execute campaign planning, tag implementation, budget management & bidding, performance review and optimization of paid campaigns, running keyword planner and ensuring ROI & key business goals are met. Implemented and managed tags Analytics, conversion, remarketing, event tracking, ecommerce on Google Tag Manager (GTM) and various website platforms. Creating and managing dashboards. Link analytics with adwords and compare data. Help determine & increase traffic from search engines, highlighted pages that are getting the most organic and paid traffic, explored the user behavior and acquisition. Suggested ideas on reducing bounce rate and helped clients with various KPI’s and performance reports. Search Engine Optimization (SEO) Consistently performed keyword analysis and bid strategies, administered multiple channels and conducted extensive keyword research using tools such as, SEMrush, KWfinder, Buzzsumo etc. Well versed with synonyms and close match keywords. Collaborate with internal teams and help create landing pages using several platforms like, Unbounce, Instapage, Wordpress, Shopify etc. Familiar with Optimizely platform technology providing A/B testing tools, Contributed in various roles to achieve and implement data-driven decisionsImproved search engine performance, helped increase website visitors and drove growth resulting in monthly traffic. Improved organic search results by increasing the conversion rate to 2.70% for search and 0.89% for display network click through rate (CTR).Setting up backlinks, outbound and inbound for Google web ranking purposes. Having the site set-up on Google Search Console / Google Webmaster to get data about their site's status

Generated substantial Returns On Investments (ROI) by leveraging Google ads, SEO techniques & effective Social Media Marketing.Consistently performed keyword analysis and bid strategies, administered multiple channels and conducted extensive keyword research using tools such as, SEMrush, KWfinder etc. Well versed with synonyms and close match keywords. Improved search engine performance, helped increase website visitors and drove growth resulting in monthly traffic. Improved organic search results by increasing the click through rate (CTR).Setting up backlinks, outbound and inbound for Google web ranking purposes. Having the site indexed by setting it up on Google Search Console / Google Webmaster and analyze data of the site's status and organic performance in Google's search engine. Help install Yoast SEO Plugin for Wordpress users to take care of all the page analysis, technical optimization & to help write better content and help choose keywords when writing articles for the website.Carried out effective email campaigns for brand awareness campaigns, welcome email, promotional, subscription, seasonal, newsletter sign-up, post purchase-drip email, abandon cart series, re-engagement series. Coordinated with internal teams and worked with tools like Mailchimp, Aweber and Drip. Experienced in targeting customers based on behavior, preferences, and previous sales. Achieved conversions and drove revenue generation for certain training program campaigns in the middle east. Facebook campaigns on UAV Drones and flying certification generated. Worked on several Facebook campaigns for boosting website traffic, brand awareness, engagement and lead generation purposes and have achieved desired results. Have in-depth knowledge of audience insights and have vast reputation in targeting and remarketing potential customers.

Advisor-Tech Support for Plaxo, basically a contact management tool over the internet and a smart address book that automatically keeps the contacts up-to-date and in-sync across the web, Outlook, Mac, Email Clients and iPhone. Involved in technically troubleshooting the applications and features available on the Plaxo website like calendars, eCards & the de-duper tool.