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With the High Priestess of Hedonism we are in the serious pursuit of pleasure. But we are also seriously into redefining what real pleasure should be.Life bereft of pleasure is dry and onerous. And that is a life not lived well.Life must be a kaleidoscope of hope and happiness, dreams and duties, free-ranging vistas and grounded vision, interests and integrities, powerful relationships and potent raison d’etre, goals, and goodness of the heart, humour, and… Show more With the High Priestess of Hedonism we are in the serious pursuit of pleasure. But we are also seriously into redefining what real pleasure should be.Life bereft of pleasure is dry and onerous. And that is a life not lived well.Life must be a kaleidoscope of hope and happiness, dreams and duties, free-ranging vistas and grounded vision, interests and integrities, powerful relationships and potent raison d’etre, goals, and goodness of the heart, humour, and humanitarianism.With The High Priestess of Hedonism, we will have interesting conversations here. We will engage in meaningful dialogues.We will inspire and get inspired.We will look at the world with a new pair of eyes. And we will look within through a renewed prism.We will, over and above the daily din and noise and chaos, meet LIFE!We will spell out our dreams, define our aspirations, refine our goals, and pave the road to our personal success.We will become the best professionals that we can be and the finest human beings that we should be.We will meet a wonderful set of people we will learn from and grow with.Most of all, we will meet ourselves. And fall in love with ourselves all over again!Enjoy the Ride! Tune in here! Show less

HOSPITALITY MATTERS | FOR TRAVEL & HOSPITALITY PROFESSIONALS –ONE OF THE MOST defining aspects of this industry is that it focuses on customer satisfaction. While this is true of nearly every business, this industry relies entirely on customers’ being happy. This is because these businesses are based on providing luxury services. Capture your opportunity to learn from L. Aruna Dhir, a Corporate Communications, Marketing Communications and Public Relations professional with decades of experience… Show more HOSPITALITY MATTERS | FOR TRAVEL & HOSPITALITY PROFESSIONALS –ONE OF THE MOST defining aspects of this industry is that it focuses on customer satisfaction. While this is true of nearly every business, this industry relies entirely on customers’ being happy. This is because these businesses are based on providing luxury services. Capture your opportunity to learn from L. Aruna Dhir, a Corporate Communications, Marketing Communications and Public Relations professional with decades of experience in the Diplomatic and Hospitality industry. Show less

Australia registered Commonwealth Body, the Association of Emerging Leaders' Dialogues (AELD) has appointed L. Aruna Dhir to its Board. Aruna is the second Indian representative and the only woman leader to be appointed as a Board Member from India.The Association of Emerging Leaders Dialogues (AELD) is the peak coordinating body for Commonwealth Study Conferences (CSC) and Emerging Leaders’ Dialogues (ELD) internationally. It is a legal entity under Australian legislation and is… Show more Australia registered Commonwealth Body, the Association of Emerging Leaders' Dialogues (AELD) has appointed L. Aruna Dhir to its Board. Aruna is the second Indian representative and the only woman leader to be appointed as a Board Member from India.The Association of Emerging Leaders Dialogues (AELD) is the peak coordinating body for Commonwealth Study Conferences (CSC) and Emerging Leaders’ Dialogues (ELD) internationally. It is a legal entity under Australian legislation and is accredited by the Commonwealth Secretariat, London. HRH Prince Philip, The Duke of Edinburgh, is the Founder and Patron of CSC, which he and a small group of other UK dignitaries founded in 1956. Today, AELD has HRH Princess Royal, Princess Anne as its international President. The Association of Emerging Leaders Dialogues, via CSCs and ELDs, exposes 'leaders and influencers of tomorrow' to economic, social, political, environmental, educational and leadership initiatives through conferences and learning experiences with global stalwarts and an “in field” intellectually challenging study tour of a range of countries and communities.The AELD is a forum for sharing ideas and achievements. It is aimed at future leaders, drawn from the sectors of business, government, trade unions, education, military and community service bodies including NGO’s, who are assessed as being most likely to assume positions of senior-level leadership and influence within their countries.L. Aruna Dhir looks forward to bringing together her unique and eclectic professional background to actualize AELD's mandate in the Subcontinent with the vision to pave the path for a productive, inclusive and meaningful leadership of tomorrow. Show less

• Researching for and writing a non-fiction book on India.• Writing an experiential book on PR & Communications in the Hospitality Industry.• Writing a book on Hotels.• Researching for and writing a book on the subject of Food.• Writing a book on Dog Care.• Blogging on social issues and general topics at www.luckyaruna.blogspot.com• Blogging on professional and PR related issues at www.larunadhir.blogspot.com• Guest… Show more • Researching for and writing a non-fiction book on India.• Writing an experiential book on PR & Communications in the Hospitality Industry.• Writing a book on Hotels.• Researching for and writing a book on the subject of Food.• Writing a book on Dog Care.• Blogging on social issues and general topics at www.luckyaruna.blogspot.com• Blogging on professional and PR related issues at www.larunadhir.blogspot.com• Guest articles on global websites on business related / educational topics.• Providing expertise on PR to the global community via professional sites such as Linkedin.• Managing the self-owned Group of hoteliers on the web media – HoteLIers – for industry discussions, expertise exchange, opportunity updates, database profiling.• Adhoc consultancy on PR matters to companies in Real Estate and F&B sector. Show less

A) National / International Media Relations – •Maintaining positive relationship with media•Drafting, dissemination of press releases•Press conferences•Media Events•Managing international PR AgenciesB) Overall Corporate Communications •External event: Travel & Tourism partner meets, events related to product launches, important initiatives etc.•Company / spokesperson profiling•Strategic PR management through international marketing alliances•Graphic… Show more A) National / International Media Relations – •Maintaining positive relationship with media•Drafting, dissemination of press releases•Press conferences•Media Events•Managing international PR AgenciesB) Overall Corporate Communications •External event: Travel & Tourism partner meets, events related to product launches, important initiatives etc.•Company / spokesperson profiling•Strategic PR management through international marketing alliances•Graphic Standards•Public Relations based training for internal clients•Crisis / Issues Management•PR Budgets & Profit protection•Market research•Website•Publications - external & internalC) Brand Management - •Develop and upkeep the corporate identityD) Marketing Communications - •Advertising•Event marketing•Food & beverage marketing•Merchandise•Direct Marketing •Database managementHighlight – Re-launched and re-positioned The Imperial as a top-of-the-line Hotel in India and Asia. Show less

Responsible for Advertising Agency, Graphics Design Agency and a Database Management Agency. Directing of freelance marketing communications professionals like printers, suppliers and copywriters.Responsibilities included Event Management, Media Relations, Advertising, Internal Relations, Sales Promotion, Graphic Standards & Publications of the Hotel and Database Management.Highlights of the assignment - • Planned and implemented Standardization of Business Communication… Show more Responsible for Advertising Agency, Graphics Design Agency and a Database Management Agency. Directing of freelance marketing communications professionals like printers, suppliers and copywriters.Responsibilities included Event Management, Media Relations, Advertising, Internal Relations, Sales Promotion, Graphic Standards & Publications of the Hotel and Database Management.Highlights of the assignment - • Planned and implemented Standardization of Business Communication at the Hotel.• Structured and developed systems for dynamic Database Management.• Undertook an Image Study & Positioning Analysis for the Hotel.• Introduced a Food & Beverage Newsletter, a Concierge Guest letter, Grooming Guide and a new look CCTV.• Initiated media training for a cross section of talents from different departments, both for print and electronic media. Show less

Responsible for corporate communications, internal communications, advertising, sales promotion, media relations and event management, including Sponsorship acquisition.The position was responsible for managing a Graphics Manager, Visualiser and a Secretary.Highlights of my tenure –• Eco-friendly Hyatt – Initiated the environment -friendly campaign and set up the Hyatt environment friendly brigade.• Conceived and propagated Hyatt’s involvement in the cause of AIDS… Show more Responsible for corporate communications, internal communications, advertising, sales promotion, media relations and event management, including Sponsorship acquisition.The position was responsible for managing a Graphics Manager, Visualiser and a Secretary.Highlights of my tenure –• Eco-friendly Hyatt – Initiated the environment -friendly campaign and set up the Hyatt environment friendly brigade.• Conceived and propagated Hyatt’s involvement in the cause of AIDS awareness.• Worked on the FHRAI annual convention keynote address by Bernd Chorengel, President, Hyatt International.• Reinstated NEWSFLASH – the Employee Newsletter. Designed and edited the monthly newsletter.• Organized Celebrity Endorsement events as an exercise towards sales promotion.• Worked with Open World – London based Consultancy to develop the website for Hyatt Regency Delhi. Developed the Editorial input for the site. Show less

• Arranging of media events for the Australian officials and other government representatives to obtain media coverage for Australian activities, statements and policies.• Providing sound advice on Indian media practices and formulation of media strategies.• Preparing of media releases and arranging photo coverage and reports on public affairs activities for use in the media and in Australian Government reports and publications.• Anticipating issues and providing strategic advice on… Show more • Arranging of media events for the Australian officials and other government representatives to obtain media coverage for Australian activities, statements and policies.• Providing sound advice on Indian media practices and formulation of media strategies.• Preparing of media releases and arranging photo coverage and reports on public affairs activities for use in the media and in Australian Government reports and publications.• Anticipating issues and providing strategic advice on maintaining those issues in the Media.• Planning and organization of Integrated Country Promotion of Australia in India - Australia India : New Horizons in 1996 – Australia’s largest country promotion ever to India with 60 events on the agenda. Show less

• As the first ever Creative Writer brought out ten card series carrying my by-line - an unprecedented feat in the Indian greeting cards industry. My most popular series, ‘Ehsaas’, has been reprinted several times and has also been marketed in seven other countries, viz. - Germany, Singapore, Central and South America and the Middle East.• Duties also included liaison work between licensee (the Company) and licensor (International Card and Consumer Product companies such as Walt Disney… Show more • As the first ever Creative Writer brought out ten card series carrying my by-line - an unprecedented feat in the Indian greeting cards industry. My most popular series, ‘Ehsaas’, has been reprinted several times and has also been marketed in seven other countries, viz. - Germany, Singapore, Central and South America and the Middle East.• Duties also included liaison work between licensee (the Company) and licensor (International Card and Consumer Product companies such as Walt Disney International, Gibson Cards and American Greetings). Show less