• Conceptualized product sales strategy and operations based on target demographics and geographic considerations leading to 220% QoQ sales jump.• Developed 2 new markets for enhancing distribution channel through comprehensive market analysis, including current and future trends.• Articulated and implemented a policy guideline addressing identified pain points, attaining 72% reduction in negative online reviews for the company.• Streamlined sales data management through the introduction and establishment of central repository concept; eradicated single-person dependency. • Strategized the building of alternate direct distribution channels, reducing dependency on channel partners by 32% for business delivery.• Developed pricing strategies in collaboration with the Market Strategy and Sales (MSS) team.• Optimized the virtual sales model through implementation of a versatile CRM platform (MS D365), increasing operational efficiency and client experience by 68%. • Devised a model for forecasting revenue and collections monthly in joint efforts with the CEO, MSS, and CRM head.

• Liaised with sales to drive email and social media advertising efforts, using predictive modelling and clustering, resulting in a 38% increase in revenue.• Showcased proficiency in managing tight marketing budgets and supervising associated Profit & Loss (P&L) accounts.• Maximised retention and enhanced customer loyalty using Consumer Behaviour Analysis and performed loyaltyclassification using Psychoanalytic and Sociological Models for benchmarking performance against competitors

Created annual brand level insight reports across 32+ brands to help understand product performance and assess consumer behaviour.Utilized market insights for precise segmentation that resulted in industry-leading Customer Acquisition Cost (CAC) and Click-Through Rate (CTR).Performed high impact PCA and Insights reports that helped secure 0.06M GBP worth of business opportunities in less than 7 months at Hilton.

•Executed data gathering and sample sizing using digital strategy and metrics like Cost per Visitor (CPV), Revenue per Visitor (RPV)•Analysed audience to conclude right demographic as target for campaigns•Moderated discussions with stakeholders based on analysis conclusion, to maximise lead generation

• Led the requirement gathering and analysis for a complex ERP system upgrade, facilitating a seamless transition and 30% increase in system efficiency.• Generated actionable insights from market trends analysis related to banking ops transformation, contributing to a 40% growth in presales pipeline value.• Developed detailed technical proposals and presentations and effectively communicated the value of solutions, leading to a 35% increase in closed deals.• Executed a comprehensive gap analysis for IT infrastructure of a leading retail bank, identifying cost-saving opportunities totaling $800,000 annually.

• Spearheaded the technical presales effort for a large-scale ERP implementation, resulting in a successful $7M contract. • Created and maintained detailed business process models and workflows for a multi-faceted investment bank, facilitating a 25% increase in operational efficiency.• Collaborated with cross-functional teams to define and prioritize product service features, contributing to a 15% reduction in development cycles and accelerated time-to-market.• Conducted digital transformation initiatives for BFS clients that modernized enterprise content management systems, resulting in 29% IT costs. • Played a key role in identifying data resources and streamlining data collection ensuring a 22% reduction in report development time.

• Created and executed strategies for business expansion• Conducted recruitment drives for internships and full-time opportunities• Handled stakeholder meetings