• Responsible & accountable for developing overall marketing strategy for the UK, key objectives include:1. increase brand awareness2. increase consideration/conversion3. generate and measure sales from marketing activities. • Achieved 14pt improvement on unprompted brand awareness over 5yr period. • Experienced account management of household national retailers such as Currys, Amazon, Argos, AO.com, Costco, John Lewis, etc. • Cross functional working with Sales and Product Management teams to launch new products, manage current products and end of life products. Also map out key trading promotion windows such as Black Friday, Bank Holidays, Jan Sale, sporting moments etc in which demand peaked. • Oversee all marketing functions of Digital, Trade, Product, PR and Brand marketing • Project managed and activated high profile sponsorships including UEFA Euro 2016 & 2020, FIFA World Cup 2018 & 2022, RedBull Racing F1 (2016-17), Leeds United FC (2020-22) and Aston Villa (2017-18). Such sponsorships were integral towards raising awareness but more importantly educating consumers on the Hisense range of products. • ATL media management - OOH, National Bus campaign, TVC (linear & adsmart), airports and working with the likes of JCDecaux and Global. • Accountable for a multi-million pound marketing budget.• Complete end to end management of agencies including creative, social, pr, digital, research and promotion agencies. Responsible for RFP/tender process, onboarding, fee negotiation, contract due diligence and annual reviews. • Confident decision maker that is based on risk assessment, market data & insights whilst keeping stakeholders satisfied and informed/involved in the process. • Recruitment, development and coaching of the team. Since 2016, the marketing team has grown by 5X.

• Hands on GTM execution for Google’s new hardware division launching innovative products such as Chromecast, Chromebooks, Nexus/Pixel Smartphone• Creating joint marketing plans with retailers (Argos, Currys, EE, etc) to deliver large share of voice amongst stores (POS, brochures, flyers) and online (emails, social, HPBs). • Deploy in-store fixtures across 150+ stores with standout POS. • Supported Retailer Roadshows in which we showcased the best of Android products through fun and engaging training sessions. • Recruited & managed a field team of 30 brand ambassadors (GEMs - Google Experience Managers) that delivered in-store training sessions and carried out in-store compliance checks.

• Brand guardian for Carphone Warehouse and Geek Squad ensuring consistency across brand messages.• Stakeholder in approvals process across omni-channel communications (i.e. online, in-store, press, ATL, internal comms, etc).• Support in launching 'Each and Every Customer Counts' programme - the largest brand repositioning initiative the company has undertaken to attract a wider customer base through targeted customer communications, updated brand toolkit to significant internal investment into staff and tools to increase sales. • Support the research and insights team to understand market trends, customer needs and work closely with our propositions team to deliver market leading insurance products branded as Geek Squad. • Evaluation was at the heart measuring views, clicks, customer engagement and most importantly the generated revenue in stores and online. • Agency management - social media, creative and media agencies. • Accountable for budget management and any reforecasts throughout the FY. • Directly manage Brand Executives with continuous support and development to help deliver marketing activity and assist in meeting business targets.

• Management of a network of creative agencies and print supplier. • Working closely with propositions to best market new concepts to maximise ROI. • Support in developing in-store collateral for Geek Squad to raise the overall brand awareness. • Responsible for managing the annual refresh of in-store collateral across the 800+ retail estate namely delivering the FSA regulated insurance booklets. • Managed Geek Squad sponsorship with Everton FC for 2011/12 season. Campaign involved delivering print adverts, digital boards, e-marketing and social media marketing. • Delivered Geek Squads brand presence to 100k visitors at the Gadget Show Live 2012 exhibition hosted at Birmingham NEC.

• Retail sales of mobile phones, accessories and on the go wireless devices (e.g. tablets, e-readers, etc)• Exceptional product knowledge across the range of devices and insurance products. • Key member of team in driving and delivering leading customer NPS levels to increase customer loyalty and retention.

• Managing creative marketing agency to deliver printed communications. • Direct marketing campaigns and trialed e-marketing however the haulage industry is renowned for its traditional methods therefore ensured we closely evaluated the ROI. • Marketing and supporting the development of propositions following an EU directive change in the haulage industry in 2009. • Added 6 new products to the portfolio in 2009 adding £240k in turnover and gave Mantra Learning circa 9% market share in the North West. • PR and exhibition activity to increase brand awareness at several training trade events.

• Key account management for a range of suppliers to ASDA.• Micro financial analysis of payment discrepancies across a chain of buyers documents, sales ledgers and promotional activity that took place across ASDA 400 store estate. • Compile financial report to recover overpaid invoices ranging from £2k to £250k.

• Advising Tesco Personal Finance customers of various insurance products.• Identify and consult on customer needs and careful negotiation to gain business. • As a representative of Tesco adding brand value was highly important.