Digital Marketing & Strategy Responsibilities:- Mapping out marketing strategy for present clients; implement the same, proven by testing and metrics, analyzing the result and providing solutions- Mapping out marketing strategy for prospective clients- Advocate for brands handled on Social Media- Curate content for Digital Media- Design Short and Long campaigns for Social Media platforms- Oversee designs for all Digital platforms- Coordinate with SEO, SEM & Design Team- Brainstorming with the creative team to come up with potential campaign ideas- Monitor trends, identify threats and opportunities surrounding the business- Oversee campaigns, run ad campaigns for Facebook, Instagram; design campaigns and budget for the same- Research, plan and create powerpoint presentation for PitchAccount Management - Servicing Responsibilities:- Maintaining and growing client relationships; managing client expectations- Research for current and prospective clients- Receive Client Briefing- Coordination between Client and Internal Team for jobs in hand- Cooperate with customer inquiries, agency inquiries and provide a competent solution- Maintain day to day client relationship management- Supervise the entire day to day account operations- Supervise files before releasing for printClients & Projects (Present & Past)#ReWear4Earth (a Prabha Khaitan org & Ricky Kej initiative)AM Medical CentreApollo Gleneagles HospitalAuntie Fung'sColors & FabricsCyber ChasseDr P Banerji Memorial Clinic & ServicesDr Chakraborty's CareGhosh Dastidar Institute for Fertility ResearchHankow Teas of LondonHotel Desovrani Group- Hotel Desovrani- Library- Sand- Sky View CafeMB ClassicPalki FashionsPlastic MenacePragma HRShot HealthSmyl USAThe Biryani Company- Biryanishk- PappadamThe Magic StickThe Wall Bangla NewsThe Watchdog NewsTribe TomorrowWoodlands Hospital

Account Management Responsibilities:- Maintaining and growing client relationships; managing client expectations- Research - for current and prospective clients- Updating status reports for clients- Receive Client Briefing- Coordination between Client and Internal Team for jobs in hand- Cooperate with customer inquiries, agency inquiries and provide competent solution- Maintain day to day client relationship management.- Supervising the entire day to day account operations. - Managing the finance- Following up with the payments and other financial integrities - Liaison with the administration, accounts and HR team to handle the day to day operations Skills & Abilities:- Written and Verbal communication- Ability to cope with pressure and work to tight deadlines- Team working skills- Effective organisational abilitiesClients being handled:- 24 Ghanta- Zee Bangla Cinema- Star Advertising- Asian Paints- CEAT Past Clients / Projects:- Camellia Productions- ABP INFOCOM

Key Responsibility Areas:- Manage Social Media Marketing Campaigns and Day-To-Day Activities for SimaayaPlatforms: Facebook, Twitter, Instagram, Google+, Pinterest, Flickr and LinkedIn- Design Short and Long campaigns for Social Media platforms, in sync with offline (store) communication.- Day-to-day management and development of content on Social Media platforms.- Publish relevant content (blogs and articles) on relevant platforms as per campaigns.- Advocate for Simaaya on all Social Media platforms, engage in communication on the platforms, answer customer queries, create a bridge between customers and e-commerce team.- Oversee designs: for all the Social Media platforms.- Coordinate with the SEO, SEM & Design Team. - Create Monthly Reports on performance of all Brand Campaigns- Oversee campaigns, run ad campaigns for Facebook and Instagram. Design campaigns and budget for the same (short campaigns).- Monitor trends in Fashion and implement the same on the brand's communication.- Also oversee sub-brands: Siyaa & SasyaPlatforms: Facebook, Twitter, Pinterest, Instagram and Google+

Key Responsibility Areas:— Manage Social Media marketing campaigns and day-to-day activities.— Assist the team in mapping out market strategy; implement the same, proven by testing and metrics.— Day-to-day management and development of editorial content on Social Media platforms. Proactively communicating with online communities across all platforms.— Oversee designs – i.e: Facebook Timeline cover, profile pic, thumbnails, ads, Twitter profile, header, Blog, YouTube channel art, Pins, etc.— An advocate for the brands handled on Social Media spaces, engaging in dialogues and answering questions wherever appropriate.— Monitor trends, identify threats and opportunities in user generated content surrounding the business, and report to management.— Deal with clients as the spokesperson/point of contact between client and internal team.Clients Handled:• 91.9 Friends FM – Facebook, Twitter (May 2014 to May 2015)• The Telegraph t2 – Facebook, Twitter, Instagram (August to December 2014)• The Telegraph in Schools – Facebook (January 2015 to May 2015)• PRAN Litchi Drink – Facebook (February 2015 to May 2015)• ABP Infocom – Facebook, Twitter, LinkedIn (May 2015 to December 2015)• Capital Numbers – Facebook, Twitter, LinkedIn, Pinterest (November 2015 to January 2016)• EUOR Health – Facebook, LinkedIn (December 2015 to January 2016)• Fame Per Second – Facebook, Twitter, Google+, LinkedIn, Pinterest, Blog.

Assist in Social Media day-to-day activities.

Write Press Releases, Makes presentations for upcoming pitches to clients, Assist with Press Kits, Assist in Press Meets, Launches, etc.

Report to the TOI Response team, write articles for the online portal, for the feature papers like Salt Lake Plus, ET Casual, and the main paper; attending events like - Book launches, CD launches, IIHM Graduation ceremony, Photography exhibitions, University Fair, Plays, and reporting them; pitch in new story ideas; edit articles before publishing; interviewing celebrities for special occasions.