Aruni Panda Email & Phone Number

Gurugram, Haryana, India

Gurugram, Haryana, India

Gurugram, Haryana, India

Gurgaon, India

- Responsible for handling digital media planning. buying and execution for Ford India - Leading the programmatic media strategy, approach and execution - Set and manage brand objectives and business targets with effective digital ecosystem planning and media executions- Plan, execute and optimize all paid digital media campaigns – Programmatic, Search, Display, Video, Mobile and Social Media included. Manage media delivery and campaign optimization across all forms of digital… Show more - Responsible for handling digital media planning. buying and execution for Ford India - Leading the programmatic media strategy, approach and execution - Set and manage brand objectives and business targets with effective digital ecosystem planning and media executions- Plan, execute and optimize all paid digital media campaigns – Programmatic, Search, Display, Video, Mobile and Social Media included. Manage media delivery and campaign optimization across all forms of digital mediums including programmatic  Digital Media Campaign reporting and ensuring campaign effectiveness in terms of media delivery, efficiency and quality Show less

New Delhi Area, India

Drive digital marketing for business units panning across real estate, entertainment, education, health & beauty, sports and philanthropy Plan and implement ROI driven digital, social media and mobile campaigns Exploit the online space as a platform to generate extremely targeted leadsDigital Media Campaign management, reporting and ensuring campaign effectiveness in terms of cost and qualityUsing social media platforms like Facebook, Twitter, Linkedin and… Show more Drive digital marketing for business units panning across real estate, entertainment, education, health & beauty, sports and philanthropy Plan and implement ROI driven digital, social media and mobile campaigns Exploit the online space as a platform to generate extremely targeted leadsDigital Media Campaign management, reporting and ensuring campaign effectiveness in terms of cost and qualityUsing social media platforms like Facebook, Twitter, Linkedin and Youtube as fruitful consumer engagement tools for niche and exclusive target audienceDrive the Online Reputation Management activitiesManage audience and traffic trends using analytics tools Manage digital content and content promotion campaignsImplement and manage Search Engine Optimization activities across websitesImplementing global best practices in terms of online user experienceCoordination with various advertising agencies, publishers and marketing vendors Brand management responsibility for DELHI WAVERIDERS the Delhi franchise of Hero Hockey India League (HIL); a IPL style hockey tournament with a viewership of over 40 million across the globeDrive a 40 member channel partner program digitally Show less

Gurgaon, India

As a part of the Marketing and Product Management team, my role was to manage the digital presence of the organization including website development and management, Search Engine Optimization, running Google AdWord campaigns, Email and SMS campaigns targeted towards existing clientele as well as prospective customers. Handled a team of four including content writes, web designers and SEO experts. The organization’s digital marketing initiatives were targeted towards B2B audience.

New Delhi Area, India

NIIT Imperia, a strategic business initiative of NIIT Ltd. caters to the executives seeking higher education through its esteemed association with IIMs and other premium B Schools in India. Joined the organization when it was just 6 months into operation. I was a part of the conventional marketing team and gradually moved to manage the entire digital marketing budgets for the SBU. Helped the brand establish as a successful online brand and brought down the cost per acquisition from 65k to 13k… Show more NIIT Imperia, a strategic business initiative of NIIT Ltd. caters to the executives seeking higher education through its esteemed association with IIMs and other premium B Schools in India. Joined the organization when it was just 6 months into operation. I was a part of the conventional marketing team and gradually moved to manage the entire digital marketing budgets for the SBU. Helped the brand establish as a successful online brand and brought down the cost per acquisition from 65k to 13k during a course of one year. Show less

New Delhi Area, India

First job after college. I was responsible for the institutional tie-ups, which were required before the organization’s offerings can be rolled out in the respective universities, colleges and institutions.

Pgdm, Marketing, A

Activities and Societies: Debate, Cultural shows, Group Discussion, Placement Wing Marketing, Business Management

Bachelor Of Business Administration (Bba), Marketing/Marketing Management, General, A